Analysis Of Brunei International Air Cargo Centre Sdn Bhd

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Q1. Actors of Micro Environment Company Name: Royal Brunei Airlines Sdn Bhd Competitors: • AirAsia ( • Cebu Pacific ( • Garuda Indonesia ( • Malaysia Airlines ( • Singapore Airlines ( • Virgin Australia ( Suppliers: • Airbus (Aircraft manufacturer) • Boeing (Aircraft manufacturer) • Brunei International Air Cargo Centre Sdn Bhd (Cargo services) • GLAMCO Aviation (B) Sdn Bhd (Fixed-Base Operator) • IFE Services Ltd (In-flight entertainment) • Royal Brunei Catering Sdn Bhd (In-flight…show more content…
However because of the drop in value of the Malaysian ringgit, foreign customers would be able to afford to spend more money on travelling. Low-cost carriers may also take advantage of the cheaper oil prices and lower their airfare to attract more customers, both local and international. Technological Change Airbus claimed that its latest aircraft, A330neo had been upgraded and it would be as fuel-efficient as Boeing’s new 787 Dreamliner (Business Insider, 2014). This is an important advancement in technology because 33% of the operating costs of airlines was spent on fuel (Air Transport Action Group, 2014). An advance in aircraft technology that reduced fuel consumption reduced the total operating costs of the plane. The more fuel-efficient an aircraft was, the bigger the distance travelled by that particular aircraft with a set amount of fuel. This allowed an airline to expand its network and consider routes that they were unable to consider before. However technology evolved quickly and if a better aircraft is launched soon after an airline has bought the previous version, the previous version would most probably become obsolete in a short period of time. In addition to that, there was a high possibility that the start-up cost of buying new aircrafts could be a cost burden in the short term. Political Change The ASEAN Open Skies policy was implemented earlier this year (ASEAN Briefing,

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