Analysis Of Canadian Politician Ron Johnson

1385 WordsOct 4, 20156 Pages
“Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product” (Johnson, R. n.d.). The introductory citation by Canadian Politician Ron Johnson lays the foundation for this case assignment. A case assignment composed of proposals to numerous companies pertaining to their pricing strategy. For products created by their individual organizations. Let’s kickoff this case assignment by exploring possible strategies, for a company that recently developed a new 3D television. 3D television: A company has produced a state-of-the-art 3D television that contains unique features, that is different from other 3D televisions currently in the market. This company acquired a patent on a new technology that doesn’t involve the end user to put on 3D glasses to enjoy the effect and display of this contemporary television. Due, to the patent and superior technology this company will revel in the advantage it will gain over other companies for at-least a year or two. So, it would be prudent that this company heeds the following advice, in protecting their interest concerning the pricing strategy for this advanced 3D television. “Consider your overall marketing goals, such as penetrating new markets with new products, or maintaining a higher market share with existing products compared to your closest competitors” (Paley, N. 2006). Since, technology is constantly developing and manufacturers are always

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