Analysis Of ' Coca Cola And Coco Frio ' By Martin Espada

We all lust after a new and unique cultural experience when visiting an unfamiliar country for the first time. While we temporarily leave our old lifestyle behind us and try to open-up to the new things surrounding us, it can be a challenge to absorb the environment we face due to cultural diffusion. Like in the poem, “Coca-Cola and Coco Frio” by Martin Espada, our speaker, fresh out of Brooklyn, is on a mission to discover a different aspect in Puerto Rico than what he is typically used to. Presented with the same commercial product found in the United States that is Coca-Cola, our speaker keeps searching for something new. At last, he finally bumps into a roadside stand near the beach where he discovers Coco-Frio and comes to realize how

1. Consider Coca-Cola’s advertising throughout its history. Identify as many commonalities as possible for its various ads and campaigns. (For a list of Coca-Cola slogans over the years, check out http://en.wikipedia.org/wiki/Coca-Colaslogans.)

In this assignment I’m going to describe how the marketing research information is used in order to understand customers, competitors and the market environment in a company like Coca Cola. I’m also going to describe how the link between the principles of marketing are applied within the Coca Cola Company and the marketing research activities used by the same organisation.

In Laura Esquivel’s book Like Water for Chocolate, power dynamics, used throughout the novel, are seen through the development of the characters complexity. Tita’s power struggle in the book is with her mother, Mama Elena which is the battle between tradition of family and love. Another character’s power struggle would be Pedro, which the choice between forbidden love and forced love.

In Laura Esquivel’s novel “Like Water for Chocolate”, she skillfully illustrates that love is a powerful that can either make or break us. The author portrays this conflict through The use of descriptive metaphors and indirect symbolism.

Every single individual on this planet has their own distinctive identity and culture. Our culture helps us identify who we are and where we come from. In today’s world, it appears that cultural diffusion has become a normal part of everyone’s life as cultural trends, beliefs and customs spread quickly from one culture to another. In his poem, “Coca-Cola and Coco Frio,” Martin Espada provides his readers with a great example of cultural diffusion that a boy encounters when he visits his native country, Puerto Rico. The “fat boy” mentioned in the poem is none other than Martin Espada himself (3). By sharing his childhood experience in Puerto Rico, Espada tries to prove that acceptance of other cultures can have a negative impact as people incline to neglect their own cultural values and begin to bear a resemblance to other countries.

Exchange rate gains or losses are brought to account in determining the net profit or loss in the period in which they arise, as are exchange gains or losses relating to cross currency swap transactions on monetary items. Exchange differences relating to hedges of specific transactions in respect of the cost of inventories or other assets, to the extent that they occur before the date of receipt, are deferred and included in the measurement of the transaction. Exchange differences relating to other hedge transactions are brought to account in determining the net profit or loss in the period in which they arise. Foreign controlled entities are considered self-sustaining. Assets and liabilities are translated by applying the rate ruling at balance date and revenue and expense items are translated at the average rate calculated for the period. Exchange rate differences are taken to the foreign currency translation reserve.

Does the childish logic of having done it first mean you have the right to it work in the real, business world? According to Coca-Cola USA, the slogans they use during their advertising campaigns are to be used solely by them. Herbert, a representative from Coca-Cola USA, informs the Grove Press that they had used their slogan in one of their advertisements for a book. Seaver, Executive Vice President of the Grove Press, does not agree with Coca-Cola’s terms and claim they were merely quoting a book critic for the advertisement. He addresses all of Herbert's claims while also adding a sense of sarcasm. Seaver presents a stronger letter with the use a sarcasm and countering all of Herbert’s claims while Herbert merely establishes authority and uses weak logic as his backup.

In a culture of ever-changing media, the most constant mover of product has always been white women. Companies spanning many industries are guilty of selling sex, and Coca Cola is far from an exception. Ads are in place to, “pursue attraction to people’s fantasy aspirations…” allowing consumers to become inspired and ingrained in them. These two ads from Coca Cola pander to the fantasies of the average Joe through placement of women that fit the paradigms of societally normal beauty front and center to draw the eye of the consumer to their product. By the time The Coca Cola Company had a successful means of distribution in the United States, World War II was at the doorstep causing citizens to have to answer a call to arms, however, “...the government told the women to go back home to be housewives. The advertisements may have contributed a key in encouraging this. Women were employed as a way of selling products and represented in distinct social-classes to give their brands a further worldwide attraction mainly to other proletariat people.” At this time, advertisements were known to, “…pursue working-class women because they never had sexual appearances,” as displayed by the older Coca Cola ad from 1939, found through the “American Memory Project” from the Library of Congress.

Throughout the course of this essay a rhetorical analysis will be performed over the subject of the popular soft drink, Coca Cola. Here we will take a look at two documents, both advertisement images, both from Coca Cola, separated by over 40 years. This sweet drink took the world by storm starting in the 1890’s and has been a household name since. With hundreds of thousands of soft drinks all over the world, Coca Cola is just another in a bucket, except with a different set of tactics toward drawing in their consumers.

The story Like Water For Chocolate by Laura Esquivel is based mostly on Tita and Pedro’s forbidden love. Their love is forbidden because Mama Elena won’t let Tita be with Pedro. No matter what they do or where they go Mama Elena is going to be there to keep them apart. As long as Mama Elena is alive, she is not going to let them be together. It isn’t because she doesn’t like Pedro, but because Tita isn’t allowed to marry anyone. Tita is Mama Elena’s youngest daughter and the tradition in their family is that she has to take care of her mother until she dies.

Some people argue that it is acceptable for people in the United States to consume at high levels because their consumerism keeps the world economy going. What are the weaknesses in this idea? Although America’s consumerism may seem to help the economy of less fortunate countries, this rampant depletion has become financially and ecologically unsustainable. Globally, 86% of consumption expenditures comes from the 20% of the world’s people in first world countries, while the poorest 20% account for only a meager 14%. It seems that consumption has become a function of our culture. Only by generating and selling goods does capitalism currently work; and the more produced and purchased the more we have progress and prosperity.

The calculations you perform for this CheckPoint form the basis of your analysis of your capstone project.

Over 3500 products are available in more than 200 countries (The Coca Cola Company, 2013).

“Coca-Cola brands are available to consumers throughout the world. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. They continue to focus on continuous operating improvements, and they are ever changing to meet market demands. Pepsi Co satisfies the needs of its customers with the wide variety of products offered. They also have the different type of beverage or snack and its brands can substitute for each other. Coco-Cola and Pepsi Co is known as the top 100 most valuable brands in the world.