Analysis Of Coca Cola 's ' Open Happiness '

Message strategy – “Good really wins in the end.” This is in some respects a rather odd “big idea.” Contrast this with the early Coca-Cola campaigns that focused on the benefit of refreshment, something that is very relevant to the functional utility of the product. However, nowadays, that is not enough. For many years, there have been numerous alternatives that satisfy the need for quenching thirst. This big idea falls in line with that of more recent campaigns. That is, it drives home an emotional benefit rather than a functional one.

Coca-Cola meanings came from various sources, most notably the changes in the culture in the United States in the 1900s. The company quickly adapted to the social and cultural changes like pop culture; throughout artwork, they were able to reach the heart of America’s youth. The company was able to take advantage of the current events; most notably the world war which helped the company’s being global.

In her article “Advertisements R Us,” Melissa Rubin notes that Coke’s message in the ad she analyzes is that “Coke will refresh and unite working America” (249). Her evidence for this is based on several things—for instance, right in the middle of ad sits a large Coke machine and the bottom of the ad explicitly states, “A welcome host to workers—Inviting you to the pause that refreshes with ice-cold Coca-Cola” (249). She concludes her article with the insight that “Coke ads helped shape the American identity,” pointing to the underlying message of the ad that Coke can provide the carefree, joyful life it never fails to portray in its ads to everyone who takes a sip (250).

Coca–Cola a leading manufacturer, distributor and marketer of soft drink products. Coca–Cola was not always the sugary syrup soft drink most people know today. As a matter of fact, before 1886 Coca-Cola was made with alcohol and cocaine. Concocted by Dr. John Pemberton a pharmacist in Atlanta Georgia Coca-Cola was originally named Pemberton’s French Wine Coca. Dr. Pemberton marketed the drink as a cure all for mental and physical disorders and was sold from a soda fountain at his local drug store. A step ahead of prohibition, Dr. Pemberton replace the wine in his formula with a sugary syrup. The cocaine portion of Coca-Cola was removed before 1914 when cocaine was deemed illegal in the United States of America. Coca-Cola as we know today still contains coca but the narcotic portion of cocaine, it is removed. Today, Coca-Cola has expanded to over 200+ countries. From concerts to sport venues to local restaurants you are more than likely to come across a Coca-Cola product, Coca-Cola has had such an impact on society that it is given credit for how we portray Santa Clause today. Other credits should also be given to Coca-Cola like an increase in diabetes and other diseases.

Throughout the course of this essay a rhetorical analysis will be performed over the subject of the popular soft drink, Coca Cola. Here we will take a look at two documents, both advertisement images, both from Coca Cola, separated by over 40 years. This sweet drink took the world by storm starting in the 1890’s and has been a household name since. With hundreds of thousands of soft drinks all over the world, Coca Cola is just another in a bucket, except with a different set of tactics toward drawing in their consumers.

Experiencing adventures in life for many “classics”. Movies, songs, and foods all fit into this special, yet simple category. The classic glass bottle with white letting labeling “Coca-Cola” will forever be the typical, classic beverage for all. “Coke’s Love Story” intensifies the rhetorical appeals while appreciating audiences from different friend groups, families, and couples. Coca-Cola continues to strive to change people’s emotions, opinions and taste buds by a simple sip of

Coca Cola appeals to ethos or through credible appeal, in order t persuade the audience to consume the product. Since Coca Cola is a well known and trusted brand, having its logo appear throughout the commercial persuades the audience to buy the product. The Coca Cola bottle appeared throughout the commercial many times. The first shot shows the atmosphere and the setting of the commercial. There is a close up shot when the bartender places the bottle on the bar and at the end of the commercial when the young guy holds the bottle and drinks.

As humans one attempts to hold on to what makes us feel ecstatic and at peace and one looks for this to the ends of Earth because it is what makes one feel complete. Martin Lindstrom in the article,“Buyology”, observes and explains the connection between consumers and their emotions. Lindstrom uses the widely and popular Coca-cola and Pepsi rivalry to illustrate the connection, specifically analyzing the Pepsi Challenge. The Pepsi challenge was a blind test, in which people were given two cups and asked which one they preferred. To further support and emphasize his claim Lindstrom utilizes rhetorical strategies. With the use of ethos, logos, and irony Lindstrom is able to properly convey how companies focus on what

Advertisement 1 – Coca-Cola This is a conative message strategy. This function sends objective information, in other words, exposes the reality in an objective way, no comment or evaluation. Generally, the text is presented in third person as it gives impersonality.

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical

Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.

The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

“Coca-Cola was founded in 1886 at a soda fountain in downtown Atlanta, Georgia” (Coca-Cola Facts para 1). Coca-Cola is better than Pepsi due to its’ longer experience “being in business for about 125 years, the big name beverage brand inspired many consumers and viewers; sparking social interaction and encouraging innovation” (Coca-Cola Facts para 1). “Coca-Cola had bottlers to create a distinctive bottle for the beverage, and it was so noticeable that it could be recognized in the dark, and this effectively set the beverage brand apart from competition, and because of the Coca-Cola’s bottle features — it was acknowledged by many artists from all around the

Coca Cola is an American carbonated soft drink also known as coke. It was invented by a man named John Pemberton. This product has been around since the late 19th century and was introduced into this world on May 8th, 1886 in Atlanta, Georgia. The majority of the population knows about Coca Cola since it has been around for quite some time. Coca Cola is one of the most recognizable soda drinks throughout the world. The Coca Cola logo is widely recognized by all generations, young and old. We all know a Coca Cola logo when we see it. Why is that? When launching the first campaign for Coca Cola in 1886 the color of the product stuck out to people. The color red is a positive and energizing color. Red is often used to express love. When creating the advertisement there was a lot to take into consideration, how to attract consumer’s attention. When creating the products