Analysis Of Colleen Barrett 's Leadership Theory

The airline industry is one of the largest global industries in the world. Airline companies in the airline industry have gone through challenging obstacles in the past decade. Many changes have occurred within the industry and increased regulations have driven up cost for the industry. The attacks on 9/11 left the industry in shock when planes were used in terrorist attacks in the United States. These attacks changed the mentality of the industry and shifted the focus towards safety. Safety was also a major concern in the industry with the breakout of SARS in 2003 and the H1N1 flu in 2009. The airlines had to ensure that public health and safety of the travelers were

The terrorist attacks on September 11, 2001 shook the United States in a profound way, deeply upsetting the national perception of safety within U.S. borders. No industry or sector of the economy felt the impacts of these events more than the airline industry. Both the immediate reaction to the attacks and the long-term repercussions have negatively affected the industry. Today’s airline industry is much different than it was prior to September 11. There is a much smaller work force, more low-cost carriers, more security and more fees associated with flying.

A good leader is one that motivates others to do well, not because they have to but because they want to. A great leader knows and understands their vision and is unwilling to compromise their values or morals to achieve success. Not all influential leaders are publicly known for their accolades. It is not until something negative or perceived as negative is brought to the public’s attention that these leaders are judged; such is the case of Truett Cathy, the founder of Chick-fil-a. Standing firm on this beliefs in God and Christian principles he turned a small diner into the multi-billion dollar company, Chick-fil-a that generates more profit in 6 days, than its competitors in 7 days (Williamson, 2014,

Colleen Barrett, otherwise known as Mother Nurture, rose from secretary to president at Southwest Airlines. She exemplifies the definition of a “superleader” in that she is an “inspirational impact on others” (Schermerhorn, 2011, p. 233). During her rise within corporate America she has never ceased to treat her employees like family. On the New York Stock Exchange, Southwest Airlines trades under the symbol LUV. This symbolizes the vision of airlines to become “the World’s Most Loved, Most Flown, and Most Profitable airline” as well as their value statement which encourages all to have a “fun-LUV-ing” attitude and a servant’s heart. (“Culture,” n.d.) Ms. Barrett is well known for developing this culture within Southwest airlines. In corporate America, love is not a word that is used often, but, Southwest Airlines has used it from the beginning. (Shinn, 2003, p. 18) Ms. Barrett has been with Southwest airlines since 1978. She became vice-president of administration in 1986 and rose to the position of president. In 2007, she received the Tony Jannus Award for distinguished achievement in commercial air transportation and in 2008, she won an award from the Women’s Leadership Exchange. She recently stepped down from her role as president in 2008. She continues to work for Southwest Airlines but in a roll that allows her to work in the field, with the employees that she loves to lead.

This paper discusses the impacts of the September 11, 2001 terrorist attacks on the aviation industry. Specifically, how aviation industry members were forced to alter their marketing mix in response to the events. The four "P 's" of marketing were all modified. The airlines had to change their product (route structures) and their prices. They also had to change their promotion tactics to ease the customer 's "fear factor". Lastly they had to alter the means of delivering their product to the consumer due to enhance security measures (place).

Signed into law in 2002 by President George W. Bush, the Homeland Security Act established the Department of Homeland Security to prevent terrorist attacks, minimize any damage to the nation’s citizens, and reduce the country’s vulnerability to terrorism. In response to 9/11, the government, as well as the airline industry, has gone through many changes. As of result of 9/11, the airline industry lost a total of $7.7 billion. This paper reviews the reasons behind the making of the Homeland Security Act, the effects of 9/11 on the airline industry and the government, the purpose of the Homeland Security Act, and the aftermath of the Homeland Security Act.

This case study will examine the strengths and weaknesses of the managerial leadership of Fletcher Jones and Continental Airlines.

Colleen Barrett was also a true example of servant leadership, as evidenced by her employees first model. By putting her followers’ needs and issues first, she knew they would be in a better position to take care of the customers at Southwest Airlines and if the customers were taken care, then the shareholders would be as well. Barrett also empowered her followers and encouraged a culture of support for employees being themselves, including celebrating humor.

Venturing into the unknown, learning about the latest trends and enhancing my insight to the craft of business leadership I felt right at home. Countless workshops and lectures quarterbacked by respected men and women of their industry; my peers and I examined its truth and power to enforce change. Throughout the conference, I sunk into a deep abyss trying to gather as much information to bring back to my own organization and hopeful future. As the night was setting in, our closing ceremony speaker, the mesmerizing Johan Khalilian vocalized his experiences as a multi-cultured Persian and Puerto-Rican man from inner city Chicago trying to make a difference. Being a first generation American Indian child, I had

Angela Ahrendts is one of the most successful women in business of our generation. This is due largely in part to her exceptionally strong leadership skills. Ahrendts’ resume of accomplishments can stack up with the best in the world and includes honors and awards such as, The Most Excellent Order of the British Empire for her services to British business in 2013, The Prime Minister’s Business Advisory Group from 2010-present, Oracle World Retail Awards: Outstanding Leadership 2010, ranked #4 on Fortune’s 2013 top people in business, and ranked inside Forbes’ top 100 Most Powerful Women in business for the past nine consecutive years (Alexander, 2013). Every company that Angela has held a leadership role in has experienced great success. However, despite her many successes and achievements Ahrendts is describe as motivating and humble by her counterparts. This speaks volumes of not only her vast amount of business knowledge, but also to her ability to lead people in an effective, relationship-building manner. After much research on Ahrendts and her work at each company we conclude that she is predominantly a Theory Y leader and supports that with four key styles and traits. Among those are a balance of task-oriented leadership and relationship-oriented leadership, in addition to strong administrative skills and interpersonal skill. Ahrendts uses a combination of all of these styles and skills to effectively lead her subordinates and drive successful

Chapter sixteen discusses various leadership theories which can implemented by leaders to achieve success. The choice of leadership theory differs from leader to leader as they possess different vision and way of managing. A theory isn 't always perfect in itself, it is the endless effort of the leaders which makes the theory a perfect one. Two approaches of leadership that I prefer are Situational Leadership Theory and Servant Leadership Theory. Among many theories I prefer these two because I tend to practice those principles most of the time and I assume these are theories that I truly tend to continue in a long run.

The airline industry is interpreted as being very unstable due to the immediate reaction to tragedies. The airline industry was affected following the September 11th tragedy and it affected other industries indirectly. The airline industry plays a key role in

Airline industry is a growing and a challenging industry across the globe and it is becoming more competitive on quality, pricing and most prominently safety in the contemporary world.

The business that I that we will be recruiting for is the company that I am currently working for and I will discuss the hiring process that will be utilized when looking for and recruiting potential applicants. When applying for this job at Southwest Airlines, all applicants will go through a multi-hiring process before being considered a qualified applicant for this company. For this business to be a success and grow, we will be looking for applicants that exude the abilities of a Southwest employee even though they are not just yet. There are certain processes that need to be in place before hiring individuals to fill these positions. The hiring

Situational Analysis The airline industry throughout the world and specially in Europe was facing hard time prior to the incidence of 9/11 with declining passenger growth rates and overcapacity was putting pressure on yields and margins. But afterwards budget airlines continued growth and profits as compared to increasing deficits of the mainstream airlines. European budget airline is