Analysis Of David Jones Limited, The Best And Most Exclusive Goods

1074 Words Jan 11th, 2015 5 Pages
David Jones Limited

MISSION:
To sell “the best and most exclusive goods” and to carry “stock that embraces the everyday wants of mankind at large”

VISION:
Will ensure that all parts of our business work together cohesively to deliver customer-centric outcomes to support the initiatives in our Future Strategic Business Plan.

HISTORY:

1. EXTERNAL ANALYSIS

1.1 Industry

David Jones Limited is a foreign-owned public company. It is owned by South African Woolworths Holding Limited. The company operates department store in Australia. There are 39 department stores existing across all states and territories in Australia. David Jones department store has a wide range of product to select, from ladies fashion, shoes and accessories, menswear, children’s wear, cosmetics, home decors, school supplies, office supply and many more. The company also offers financial services in alliance with American Express. Furthermore, the company also offers other products and services that include insurance cards, gift cards, online shopping, gift registry, hampers, flowers, food hall, The Rose Clinic health screening and interior decorating, (IBIS World, 2013)
Goods are normally sold through separate in store departments. Department store purchase products from wholesalers and manufacturers and sell them to consumers, generally without changing the products. They also undertake activities like customer service, product merchandising, advertising, inventory control and cash handling.…

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