Analysis Of Diet Pepsi Print Advertisement

We can see that they drink is really refreshing. This advertisement really shows how Pepsi-Cola is refreshing and satisfactory. A Pepsi on a hot, sunny afternoon is simply amazing, whether one is spending the day with their family, friends, and couple, at a party or even while working. Drinking a Pepsi can make your life simply better; it makes you forget about your problems. Even if you are not on the beach, you can pull out a chain in your back door porch, pull out your bucket of Pepsi with a bunch of ice. Get a little table, set it on the side of your chair, turn your Pandora on and put your life in pause and enjoy the hot sunny afternoon as if you were out on the beach with your friend. It can’t get better than that can

Sofia Vergara has been known to be a representative figure to the Hispanic population. From being a model, actress, to even a business woman she has become extraordinarily popular in the mass media. Recently, she has been branded to be the face of Pepsi advertisements. Specifically, in a Pepsi advertisement done in 2013 where she modeled to be placed in several magazines. Sofia Vergara is seen wearing a tight midnight blue dress to represent the colors of the company Pepsi. While lying down on her stomach, she’s happily drinking on a Diet Pepsi with a straw. The background is shown to have hearts to stress the love towards her Diet Pepsi, and on the upper right hand corner saying, “Love Every Sip”.

Coca-Cola’s confidence in its domination over the soft drink industry eroded, and its advertising slogans began to recognize industry competition: “No Wonder Coke Tastes the Best”. While Coke’s slogans have always centered on the product, Pepsi’s advertisement emphasized the users of the product. Rather than targeting every market, Pepsi focused on the demographic environment. Pepsi foresaw the mass appeal of the youth generation for soft drinks and in 1961 divulged the successful slogan “Now, It’s Pepsi, for Those Who Think Young”. The campaign was such a success that Pepsi’s sales growth outperformed that of Coca-Cola.

In her article “Advertisements R Us,” Melissa Rubin notes that Coke’s message in the ad she analyzes is that “Coke will refresh and unite working America” (249). Her evidence for this is based on several things—for instance, right in the middle of ad sits a large Coke machine and the bottom of the ad explicitly states, “A welcome host to workers—Inviting you to the pause that refreshes with ice-cold Coca-Cola” (249). She concludes her article with the insight that “Coke ads helped shape the American identity,” pointing to the underlying message of the ad that Coke can provide the carefree, joyful life it never fails to portray in its ads to everyone who takes a sip (250).

Build a career for yourself that you do not need a vacation from but always keep the separation of work and life. In Ellen Goodman’s piece “The Company Man”, Goodman describes the habits of a workaholic named Phil who worked himself to death. The author criticizes Phil for neglecting his family and expresses her feelings through rhetorical strategies. Ellen Goodman is bitter and disapproving about the way Phil lived his life because of how many hours he spent at work, how little his family knew about him, and how easily he was replaced.

(TS) The advertisement for Bose Headphones displaying the man and the waterfall uses humor and dramatic irony to make readers remember the ad and the headphones they are selling. (C1) Humor is portrayed in this ad in a number of different ways. (E1) This ad uses humor because the man rowing the boat is about to fall to his death down a waterfall and doesn’t even realize it. The fact that the man is so oblivious and the exaggeration of the power of the headphones is what brings up humor in the ad. (R1) The humor in this unrealistic advertisement quickly draws readers attention to make you remember it. The picture stands out and is different from other ads because of the way it uses humor, so the audience is sure to remember

In “The Company Man” by Ellen Goodman, The author attacks a typical hardworking middle classmen. This piece portrays diction, imagery and tone in order to exemplify the intended theme the author wants to convey. With these attributes, the theme that those who tend to be blinded by the illusion of wealth and tend to forget those who are important in their lives are destined to die lonely and disregarded by those closest to them.

Emotions are used in everyday life, whether it be just a simple smile that makes happiness disperse in your brain, or a death of a loved one that causes sadness. The basic emotions are joy, interest, surprise, sadness, anger, disgust, contempt, fear, shame, and guilt. The way we see emotion in ourselves and others can be very complex because we sometimes assume they feel a certain way just based on their actions or even facial expressions. When emotion is discussed in psychological terms, it is not based on one thing, instead it’s a mix of bodily arousal, expressive behaviors, conscious experience. Many theories try to explain how emotion works.

Work is one of the most important tasks fulfilled in an individual’s daily life. Whether, working in an office or at a super market in your local neighborhood, it is one’s dream to find a well-paying job to please his necessities. Workplace can either turn out to be the most fun place or the most miserable place to be on a daily bases. It depends primarily on the workers attitude towards what they do. The protagonist, Davis, is very negative towards his job in Ray Miller’s short story “work.” His job takes place at a basic office where the atmosphere of his surroundings is very frustrating, since none of the employees seem to want to go home even as the night approaches. On the contrary, Sammy, from John Updike’s short story “A&P,” works at a local supermarket named A&P where he is required to ring up groceries for all the customers. To him, this job is nothing but torture and depressing, until comes three ladies dressed in only bathing suits. The teenage cashiers felt excitement when seeing these girls; however the manager Lengal wasn’t quite happy. Instead, being an adult that he is following the societal norms, told them angrily to obey the dress code. This caused Sammy to go against conformity and fight for the girls rights to dress however they want causing him to quit his job. In both literary works, the narrators reveal their attitude towards their workplace in which they feel it’s banal and insipid.

Therefore, many individuals began exploring drugs, music, and literature in order to find their own self-identities. Advertisers begun seeing the shift in motivation in society so they reflected the change onto their advertising strategies. Instead of promoting the usual conformed replicated lifestyle they promoted individualism. Advertisers reassured consumers that they would surely find the self-expression they were in search of within their products. This is evident within the “Forever Young” Pepsi commercial where advertisers are promoting individualism and rebellion through the image of rock ‘n’ roll legend, Bob Dylan. In his essay, Frank states, “We consume not to fit in, but to prove, on the surface at least, that we are rock ‘n’ roll rebels, each one of us as rule-breaking and hierarchy-defying as our heroes of the 60’s...” (Frank 153). Bob Dylan revolutionized what it meant to be a self-fulfilled individual, and was seen as a prime example of rebellion. Therefore, through his music many people were able to express exactly they were feeling and eventually rebelled against the pressures of society. Pepsi uses Bob Dylan as the protagonist of the commercial, symbolizes the desire for people to explore what it means to be a rock ‘n’ roll rebel that lives life on a spectrum outside of the guidelines that society already has set in place. Bob Dylan’s purpose in the Pepsi commercial is to directly

Pepsi is a world famous carbonated soft drink made by American company PepsiCo. Its distinctive blue packaging makes a huge contrast with its long-time rival’s signature red packing, Coca-Cola. First introduced as 'Brad's Drink' in North Carolina, USA at 1893 before renaming to Pepsi at 1898, Pepsi has always trying to be the dominant brand in soft-drink market while completing with Coca-Cola, known as the Cola War, where the two brands used a series of television advertisements and marketing campaigns trying to get more influence in the soft-drink market among the consumers. Pepsi launched its new commercial advertisement ‘Live For Now Moments Anthem’ in April 2017, as a part of its previously launched Pepsi's first global campaign ‘Live For Now’ in April 2012. The protest-themed advertisement, however, not only was nowhere near Pepsi’s original expectation, but it causes a huge ethical issue, backlash and controversy that made Pepsi took down the advertisement and issue an apology in less than a few days.

The Coca Cola Company identified that no company was satisfying young men needs. Almost 10 years ago, Coke executives set out to change the by introducing Diet Coke and Diet Coke Plus, and in 2005 they launched a brand that defied the odds:

Despite its relation to obesity and other health risk, soda still remains as a popular beverage in the United States, and upon other demographic groups. Amongst the lineup of refreshments, Pepsi and Coca-Cola are the most leading carbonated cola beverage brands around the world. Pepsi and Coca-Cola had been rivals when introduced respectively in the 1900s, trying to dominate the carbonated soft drink market. Through print ads and video ads, both brands were undergoing global advertising war trying to dominate each other. Between the two brands, Coca-Cola seem to be superior to Pepsi due to it’s creative advertisements that grabs consumer’s attention. Coca-Cola portrays rhetorical strategies within the advertisement to catch the audience’s attention by using ethos, pathos, and logos.

Coco Cola advertisement seemed a good choice of texts for analysis because of the nature of Coca Cola’s approach to advertising. The famous logo was created in 1885 and this together with the iconic shapes of the bottle and corporate colours have not really changed since then. The shape of the bottle and logo colouring, instantly identifies it as Coco Cola. The advertisement analysed below is taken ‘Vogue’ Magazine (Issue November 2007) and is for ‘Diet Coke’ which was a new venture for the company in 1982 and within two years ‘Coke’ had become the top low-calorie soft drink in the world. Although “Coke” replaced the traditional name of “Coca Cola”, the red is still used and silver replaces the white

The can is placed slightly lower than center, the straw leading the viewer’s eye up towards the middle of the frame. The droplets of water on the allusion to moisture and symbolizing that the can is full of a cool, refreshing liquid. The can has the Pepsi’s logo carefully centered to the frame. In addition a straw with the same color scheme leads the viewer’s eye up from the can to her red lips.