Analysis Of Disney And French Culture

My topic is the colonialism of The Walt Disney Company. When defining colonialism, I will be referring to two general definitions that are applicable to modern day colonialism as seen through cultural appropriation, and cultural commodification of Disney and the tourist industry. Oxford Dictionaries defines colonialism as, “the policy or practice of acquiring full or partial political control over another country, occupying it with settlers, and exploiting it economically,” and Stanford Encyclopedia of Philosophy’s defines colonialism as, “a practice of domination, which involves the subjugation of one people to another.”

Lessons the company should have learned Through past experiences Disneyland and its management teams have most certainly learnt the importance of culture and national differences in working styles, consumer preferences, laws and public expectations and that before initiating any international project the studying of the host countries culture is the outmost priority. Having a person in its top management, which already knows the language, the culture and the way of life in the welcoming country can be helpful. Nevertheless, this is not sufficient. To work in a cross-culture environment, the company has to be open to new suggestions and be prepared to learn from new foreign employees and consumers alike. Moreover, to satisfy the local customers, cultural differences should be included in major final decisions. For instance, the price politic should be adjusted to the local expectations. The same goes

For my final paper where we had to pick a topic from current popular culture, I decided to write my paper with the focus on Disney movies. More particularly with the focus on the Disney princess movies. When it comes to the Disney movies they have always been and will always be such a huge part of our society. While growing up most children grow up watching these movies and get the idea that that is what they want to be when they grow up. When you ask a young girl what she wants to be when she is older there is a good chance that she will say that she wants to be a princess when she grows up. I have always been such a huge fan of Disney movies and I have a feeling I always will be. I found it very interesting this semester when we spend the short class period talking about the Disney female and male characters. It is rather interesting and something that I can say that I really never noticed before but the fact that the majority of all the female characters all had the same face shape. Whereas the males there were none two that were the same. However for this paper I will be looking into the relationship to cultural meanings about gender and other identity markers, such as race, sexuality, and cultural norms as seen in some of the more classic well known Disney movies.

Some of the major issues in setting up of the amusement park in Europe were:

In this case there has been a recognition of a trend, which is the trend of people going to theme parks during the weekends for entertainment of them as well as their children. Also here is an existing need for entertainment of this kind. Therefore, an opportunity exists

Amusement parks have been developing across the country for centuries. Their success is often attributed to the wide variety of entertainment within each park. In Ohio, many amusement parks have come and gone over the years, but one has stayed. Cedar Point has stood high above the other parks, including Geauga Lake now merely a water park, paling in comparison. It is constantly developing in order to keep guests captivated while also preserving historical treasures. Which in turn aids in the economic development of the state. As the marking director for Cedar Point once said, “it is the only old time amusement park to successfully make the transition to the new amusement park culture” (Hildebrandt, 87).

Walt Disney’s animated classics are prominent and affluential for the millennial generation and are loved by many people all over the world, preferably by the western socialized population. Because of its dominance, Disney’s subliminal impacts on children and even adults are presented as an enormous socialization factor throughout Hollywood. Disney’s portrayal of race and culture is predominant throughout its characters, settings and music, specifically in the last 2 ½ decades. The following analysis investigates Disney’s utilization of race and culture, throughout its films and correlates with its awareness in social responsibility. A paramount example would be Disney’s, A Bug’s Life, presenting many key components of race and culture and how the lives of the main characters are impacted as a whole.

“Once upon a time in a faraway land, there was a tiny kingdom; peaceful, prosperous, and rich in romance and tradition.” (Cinderella, 1950) This is the ideology that has

As we know, Disneyland is very success in U.S. when the first Disneyland built in Anaheim, California on 17 July, 1995. After some debate about the site for a European theme park, Michael Eisner and Jacques Chirac signed a contract for the building of s Disney theme park at Marne-la-Vallee, a region of sunflower and sugar-beet farmland and small villages located twenty miles east of Paris (Janis, F., 1998, P.247). However, the European Disneyland was not as such success as they expected. This essay going to regards the main issues in opening the Euro Disneyland and compare the French cultural with American cultural by using Hofstede’s cultural Dimensions and Trompenaars ‘s cultural dimensions. This essay will then end by

This is because WDC research human research department failed to investigate all aspects of employment, culture and laws. Disney’s decision to practice an ethnocentric approach contributed to the outrage of the French citizens. Additionally, the hiring of an American manager with French ties did not provide the cultural understanding WDC hoped. In view of this, EDL kept the same employee customs, specifically, the idea of the employees’ dress code. Accordingly, French employees grew resentful of WDC attempt to Americanize them. As a result, the employees took legal action and found that the regulations regarding dress code was against French labour laws (Young and Liu, 2007). In light of this, the employee stated that the training and recruitment

Watching the trailers before movies in the theater and going home waiting for the day the movie comes out. The anticipation would build up and excitement would grow day by day. Finally, the day would come and walking out there would be no disappointment. Disney never fails to make great movies and it’s all due to certain characteristics they apply in the best films.

Disney’s target market consists mainly of family-oriented Asian tourists, primarily those from mainland China, Taiwan, and Southeast Asia. The mainland China accounted for large number of incoming visitors. At the time of Hong Kong Disneyland’s establishment, Hong Kong already enjoyed booming business and tourism sectors, but the government believed that the latter would be invigorated by the creation of a then absent “family tourist” niche. Below are the

Euro Disney could not modify the main theme of other Disney parks to create something unique for Europeans. Restaurants were not prepared according to the European eating habits and one of the biggest mistakes was not selling alcoholic beverages in the park which has very close connection with French culture. Customers had to leave the park to buy those from outside.

The main problem of the Euro Disney was that all calculations made by Walt Disney Company were based on parks in the USA and Japan considering Europe as a mass of people rather than many countries with different languages and cultures. Americans see theme parks as a destination where you can stay between 4 and 6 days. In Europe, Euro Disney was seen as a part of the experience when traveling to Paris. The cost was also a problem for the park. A night in a hotel inside the park costs as much as a high quality hotel in the French capital. So, given that the park was located 40 minutes by car from Paris, visitors preferred to spend a night in the romantic city of Paris.

Here Disney had strategic plan in terms of consumer focused initiative. A consumer initiative often includes steps for a company to increase sales by differentiating products in the marketplace, marketing goods or services to new demographics or creating a new customer service function to handle customer requests.