Analysis Of Disney Company And Its Impact On The World Of The Pockets Of Our Jeans And Hoodies

In current society today, technology is advancing at a rapid rate and with so much exposure to the media it is difficult to control what is being seen by children. Disney is one of the largest and most successful companies in the film industry. From children 4 years old to adults and every age in between, Disney has found a way to create films that entertain all ages. The seemingly innocent content of Disney movies are enjoyed from a very young age; however, behind the colorful and lighthearted storylines of many Disney films lies many unreasonable social ideologies that children may be subconsciously becoming accustomed to. In her work, “Where Do the Mermaids Stand,” Laura Sells discusses the hidden messages in Disney’s The Little Mermaid. Sells explains how this movie expresses a hierarchy of gender and exaggerated femininity by demeaning the role of women in society. Susan Jeffords, author of “The Curse of Masculinity,” discusses similar ideologies in her article. This article looks at Disney’s Beauty and the Beast and focuses primarily the role of men and the how they perform to fit into this white male system by means of upholding hegemonic masculinity. The two articles “Where do the Mermaids stand” and “The curse of Masculinity,” bring to attention the reinforcement of the white male system, the racialization in the white male system, and the reinforcement of hegemonic masculinity in beloved childhood Disney movies.

Disney’s Pixar has always had a traditionally “alpha male” role for its leading male characters, but there is possibly a “new male model” concept that has overtaken this predominant alpha male role as portrayed in the article, “Post-Princess models of gender: The new man in Disney/Pixar” by Ken Gillam and Shannon R. Wooden. Within the article, Gillam and Wooden use a well-structured article with supportive examples that effectively strengthen their ideas and theories. The observation in Disney’s Pixar promotes a new male model in their films which expresses more feminine traits is effectively reinforced by the author’s success in organizing the evidence and examples which support their ideas: also the authors effective use of structuring the article to draw your attention to the main issues being discussed to successfully connect to their thesis. Effective introduction of their topics and ideas in a sufficient orderly fashion and present these ideas which give a lot of their theories and ideas strength in persuading the readers to think a certain way about the topic. The authors succeed in addressing their theory that in Disney’s Pixar films there is a new male model which has transformed the previously “unambiguous alpha” male role.

Introduction: As long as there have been civilizations, there have been stories, myths that are told to children. These stories are usually the basis of the cartoons characters except some which are from creator’s imagination. This story telling is a means of not only comforting and amusing a child, but of teaching the child the societal norms of their nation. These are memorized by children and remembered forever. Children idolize their favourite character, the character they have most in common with and are best able to identify with, and try to emulate that character’s

When it comes to the Disney movies it is very easy to see the topic of gender construction. Both in the original Disney princess movies such as Snow White, Cinderella, and Beauty and the Beast,

In the past years, Disney/Pixar has revolutionized the premise of their movies by shifting away from princesses and portraying resilient male characters as the protagonists of their highly successful animated feature films. From 1995 to 2008, Disney/Pixar released eight films, all of which included a male lead, yet these characters are arguably unlike any other protagonist in early Disney animated films. In their essay, “Post-Princess Models of Gender: The New Man in Disney/Pixar,” Ken Gillam and Shannon R. Wooden call attention to the new manner Disney/Pixar use to depict their heroic male characters in their movies. Gillam and Wooden claim that Pixar is using their movies to promote the acceptance of a new standard of masculinity capable of embracing feminine traits, as conveyed by the male characters within the films. As a viewer, it is easy to recognize the emasculation of the male protagonists within Pixar movies, however, the authors’ claim is faulty; they fail to acknowledge that society now has room for a new sympathetic man because it is straying way from a patriarchal beliefs of the past.

Disney has been notorious for perpetuating gender stereotypes for women through their movies, and since the

Disney directly exposes the idea that young girls should make their main goal in life to find their prince charming, fall madly in love, and live happily ever after. Making young girls’ aspiration in life revolve around finding a man of their dreams “transfix[es the] audience and divert[s] their potential utopian dreams and hopes through the false promises of the images [Disney] cast[s] upon the screen” (22). Disney tells the audience that women need a man to be happy. Disney presents the idea that women are dependent on me. Just like in The Little Mermaid, Ariel goes as far as surrendering her voice, to a witch named Ursula, and abandoning her family in order to be with her prince. Ariel also trades in her life as a mermaid, drastically changes her body, and sacrifices her greatest talent all in order to win her prince. Disney sends the message that girls need to give up their talents and lives in order to be with a man. Disney suggests that a woman’s main priority is her lover, no one or nothing else. Disney effectively portrays women in a negative way, depicting them as weak and needy. No attempt to break the stereotypical gender roles of women are evident however, these stereotypes are growing as Disney instills this image of women in the minds of viewers.

The portrayal of Feminine aspects within Disney movies has been widely criticized, however the way masculinity is portrayed in films is also very controversial but infrequently discussed. My goal for this research paper is to look at two Disney films through a feminist lens and queer lens to decipher any stereotypical aspects of masculinity that are shown within the main characters. I am hopeful to find a film that breaks the norm of having a masculine main character that is hyper masculine like Gaston from Beauty and the Beast or Jaffar from Aladdin. I would also like to analyze the damsel in distress situations in films where the male role seems to always be the heroic figure even when they aren’t the main character in the story. Even though

Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite

Walt Disney over the years has impacted the lives of millions of children with his animated films. His Disney movies have evolved in the last years and have moved from the traditional damsel in distress theme. Specifically, the classic movie Cinderella gives the wrong idea about what it is to be a woman for young girls. The movie portrays a young woman facing emotional, mental, and physical abuse by her evil stepmother and later falls in love with a charming prince. However, if viewers take a closer look, Disney’s anti feminist message is firmly emphasized. The story of Cinderella is sexist due to it’s lesson to girls that beauty and submission will award them a rich bachelor. This is seen through Cinderella’s submissive behavior, Prince

In the diverse society of today, the topic of equal rights and equal treatment of every person is a heavily focused and pronounced topic. With time and tremendous amount of effort by many advocates of civil rights, the enormous rift between races and genders have minimized to fractions of what it used to be. This change of belief from the white male supremacy to the diverse equality is a significant turning point of the world history. Not even 100 years ago, women were not able to vote and were supposed to stay at home while the husband, the man of the household, went out and worked for the family. Within the past few decades, women and men

For decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexism.

So while these films are stereotyping girls and minorities, they are putting a negative outlook on these groups. People may believe that these groups are only what they are portrayal as in films. Disney is a company that constantly falls into the hole of stereotyping women such as with their body type and how they always need a man to survive. While major film companies will not hire minorities due to lack of experience and how this lack of experience will affect the box office numbers but in reality films with more diversity do better in box office than most white-wash films. The entertainment industry is meant to entertain but its more negatively affecting us than

The Walt Disney Company is an outstanding renowned entertainment and media corporation with business ventures in Media Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer Products, and Disney Interactive. Walt Disney Company is a diversified corporation with products all around the world. (The Walt Disney Company, n.d.)

Disney is one of the most successful and largest companies in the world. They have their hand in nearly every form of entertainment as well as media, and broadcasting. Disney is best known for their animated films, unique cartoon characters, catchy musicals, and fairy tales that most of us were first introduced to as children. They are one of the few entertainment companies in the World whose primary demographic is children and teens. Nearly everybody is familiar with the Disney name and its brand, and its realistic to suggest that nearly everybody has experienced a Disney film and animated character at some point in their lives; which may have helped to influence them or their behaviors or even their