Analysis Of Don T Drink And Drive Advertising

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

For instance, it is rare that a person would be encouraged by others to consume a few alcoholic drinks and then drive home afterwards. However, when an individual begins to drink alcohol, he or she becomes less likely to understand the consequences of their actions, such as driving after drinking. Thus, this ad sensibly states: “Drink responsibly. Don’t Drive.” In addition to the appeal to logos, the ad effectively appeals to pathos by utilizing a comparison between the beloved child’s toy companies car, an aspect of childhood many individuals vividly remember playing with to that of a car. Furthermore, the ad appeals to ethos, as it uses cars from the heavily popularized and successful multi-billion dollar company Hot Wheels. Additionally, the technique is also effective because the information does not come from an authority figure, but rather that of a popular toy company. Therefore, the audience is likely to form a positive as well as a personal connection to the ad due to its connection to their childhood. Likewise, the ad effectively explains their argument that buzzed driving can be fatal, much like drunk driving is known to me. Just because it is not illegal to drive after a few drinks, the ad makes it clear that drinking; whether it be a drink or several,

Commercials, such as the 2012 Chevy Silverado Super Bowl commercial, have become part of people’s everyday life, constantly shocking, exciting, and engaging people with the meaning behind them. People see commercials every time they turn on the TV and file the information away for later situations, such as information about a cell phone data plan or a new vehicle just announced available. Each commercial watched promotes some sort of cause, object, or idea that companies want to sell to the common person. Commercials use symbolism, imagination, ethics, logic, and emotion to sell these things using their promoting techniques, one strong example of these things in action being the 2012 Chevy Silverado Super Bowl commercial.

People see thousands of ads each year. It may seem like the company who designed and create this ad just put whatever looked best and would draw the viewer's attention but the use of word and images on ads go much deeper. For example this ad was found while shopping for shoes online. This ad shows a persons holding a cigarette, this persons hand is shaped as a gun but what the ad wants to readers attention to go to would be not the hand in the front but the shadow in the back, the shadow is a hand but instead of holding a cigarette, the hand is holding a gun. This shadow is meant to represent the reality of what a cigarette can do for a person's health.

When looking the commercial on a broader sense, the viewer only sees certain key aspects of the commercial, but by using rhetorical analysis, it is much more complicated than that. By using rhetorical analysis in the context of a commercial, the people that should care about it are the viewers of the commercial themselves. By using rhetorical analysis, you can infer of the aspects that the makers of the commercial used to make their product or service seem much more interesting. Sometimes, a maker of a commercial or any work use a key aspect it to make the product or service more intriguing. For example, one of these aspects for the Tebow commercial is that of the usage of emotional appeals by Pam, when addressing the story of the near abortion of her son Tim, a well-known college football and religious figure.

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

There are millions of commercials. All of them have different audience and purpose. Advertisement maker tries to convey audience to look at their point of view, which can be political, social or convincing them to buy their product instead of others. According to the article “Rhetoric and Advertising” more than 2,000 years ago the Aristotle came up with three different categories to describe how people use rhetoric to persuade people: ethos, pathos and logos. Each of these terms describes different way to try to reach an audience and convince them to agree with you. Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. Logos is an appeal to logic, and is a way of persuading an audience by reason. Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. Many ad makers use 2 of 3 techniques in their ad. Commercial maker uses logos and ethos a lot while making a commercial. For example, Luna commercial. Luna is a carpeting company who installs new carpet in houses at the discounted prices. They always have a promotions going on which includes get carpet in 2 rooms and get the 3rd one for free, by doing this they are attracting customers, this is example of ethos. They also have a catchy audio which makes people remember their number (773-241-LUNA) this is an example of logos. They also have family who are dressed well talking about how good their

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

Advertisements go through a long process before being filmed. Many factors are thought of when creating an advertisement that stands out and appeals to the audience. They bring in factors like ethos, pathos, and logos to attract the audience and make the commercial interesting. Specifically, The Teddy Bear Duracell commercial leans more towards pathos and incorporates ethos and logos to back up their claims. They created their advertisement in order for their audience to feel emotionally connected while watching it.

One good example, which caught my attention was an ad of blue smoke electric cigarettes. Rolling Stones magazine makes it clear that their ads are just propagandas; nor good or bad. Advertising is a method used to attract people’s attention. Advertisement is really important in order for a company survive or succeed. When looking for an advertisement you can find them in newspapers, magazines, billboard, buses, internet, and on the radio, flyers, newsletters or posters. The two most lucrative form of advertisement are television and magazines. The explanation to this is simply. Most of the population prefers to use these types technology communication. What makes a magazine advertising so lucrative is made by the successful color, size and wording. They are made appealing also by photography. In the ad of “blue smokes” the author doesn’t care if the audience pays attention to their ads or not. The reason towards is because the author of Rolling stones knows how to get your attention. Rolling stones make it clear from the beginning, by the style writing that the author focuses on popular culture content. The repletion of writing that we see is word choice and sentence fluency. To boot, good writers use a variety of sentences with different lengths and rhythms to achieve different effects. Therefore, when publishing ads like "blue smoke" the author knows that their audience is going to stop, and see their ad on blue smoke electric cigarettes; by seeing how "blue smokes" are trending in pop culture. Rolling Stones technique when writing about a topic is to stay trending. You can say Rolling stones magazine uses the same ideas of survival of the fittest; in order to

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

This ad was posted in November of 2014 by a news page called Sun Motors that is based in the United Kingdom. It is targeting mostly couples who have children in the backseat as the ad features two young parents with a child strapped in a car seat in the back of the car. The couple appears to be taking a road trip. The Mother, on the passenger side, is holding up a map and facing her husband who is driving. The Father is clearly on a phone call possibly getting directions, while his eyes, too, are not on the road and focused on the map. The focus of the as however, is as the two are obviously distracted, there is a child in front of the car who is about to be struck. The couple is so preoccupied by where the next turn is that as they cruise through a school

In conclusion, the commercials by Lexus and Volkswagen both make the viewer consider their product. To do this, they use different methods of advertising. Also, both companies target different audiences. When all is said and done, they have varying degrees of success in doing so. Advertising is a fundamental force in today’s society, and because of this, companies must provide the most effective commercials with presentation of as many logical appeals as possible.

Have you ever tried to persuade someone to see something in a specific way? If so, you may have utilized the three rhetorical appeals, logos, ethos, and pathos. Rhetorical appeal or rhetoric is something students learn about in an English or Writing class. Rhetoric is a subtle way to make writing appear cohesive and engaging. According to Lynn Troyka and Douglas Hesse, there are “three central principles of rhetoric- the persuasive appeals”(18). The use of rhetoric in advertising is used to help the advertisers to appear more professional to consumers, and compel viewers to comply with the goals of the advertisers. Two other tools advertisers use to entice viewers are the design and color of an advertisement. The "Charity Water: Imagine" ad uses advertising tools such as rhetoric, design, and color to achieve a desired response from consumers.

The facial expression of the woman as she is being hit, the force of the fist as it collides with her chin, the painted blue and red cars, all these give to the overall message of the ad and gave it that powerful message. This ad really catches the attention of the audience because not only did it raise awareness of safe driving, but also really invites the viewer to think and just maybe acknowledge texting while driving and drinking and driving is a serious danger.