Analysis Of Dove 's Next Online Advertisement

In “The Fashion Industry: Free to be an Individual” by Hannah Berry, Hannah emphasizes how social media especially advertisements pressure females to use certain product to in order to be considered beautiful. She also acknowledges the current effort of advertisement today to more realistically depicts of women. In addition, these advertisements use the modern women look to advertise products to increase women self-esteem and to encourage women to be comfortable with one’s image.

Always “Like a Girl” commercial was not only a hit in the media world, but a hit to the hearts of many women across the nation. In this commercial Always attempts to reach out and inform Americans of the damage caused to a female’s confidence when they do finally hit that age in their lives where insecurities begin to exist. Positively using their credibility and reputation to target a worldwide issue among woman so that it gains enough awareness to hopefully get fixed. Women working their whole lives to break society’s doubt so that they aren’t classified under another demeaning stereotype when asked, “What does it mean to do something ‘Like a Girl?’’’.

Under society’s customs for decades, young women have found themselves immersed in the pressure and anticipation to have exemplary bodies. Nearly every young woman prefers to be slim, have a perfectly shaped body, that is beautified by applying pounds of makeup to their face but does not appear ridiculously overdone. Who’s responsible for these measures imposed on young women? When a young girl picks up the model on the cover of Vogue being called flawless, naturally it’s easy for her to then aspire to be a real-life imitation of the that model. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough, our culture also forces girls into the forever expanding world of composition, however, body image is a surging subject for young girls. Advertisements and pictures of lean female models are all over. Young women are measured and perplexed by their physical appearances with attire intended to raise their physical structures; social media, magazines, the society, marketing campaigns, advertisements, and the fashion gurus add to a strand of excellence.

The definition of true beauty continues to evolve as generations pass and new ones emerge. Ulta Beauty, a popular cosmetic store, sells products with the aim to make women feel confident in their skin. Their use of advertisements helps spread the word about new, improved product lines and reach out to potential buyers. Selling makeup is the obvious goal of a cosmetic store, but the kind of consumers they attract and how varies between different franchises. When a company displays their products in one shot instead of in a commercial, the task of conveying the message becomes harder. Ulta Beauty persuades women to purchase their products by pointing out buyers’ insecurities while still appearing to promote empowering feminist values.

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

For centuries, women have found it to be difficult to live up and be the standard “runaway model”. Women have the pressure to fit in to be considered beautiful since ads and media have distorted society in how they view and evaluate beauty. The false representation of models in the beauty commercials have made women want to replicate them even though they don’t know what’s behind the editing. Even though this is a huge matter, companies did not stand back but instead made more commercials that self-degrade women constantly, except one. The Dove Evolution Commercial- “Campaign for Real Beauty” focuses on the way they change women sending a strong message to women about beauty and what it really

Women all over the world have been oppressed by society’s ever-changing beauty standards. Over the years makeup businesses have thrived introducing new ideas to make their products better so that consumers will purchase the better versions. This Maybelline advertisement depicts a “new” mascara. Maybelline is a very well-known drugstore make up company that is always producing “new” or “improved” products. The advertisement gives women the impression that women who wear makeup are more appealing than women who do not. Women may get the idea that wearing make-up will make them look beautiful. The advertisement uses an emotional appeal to question women's beauty standards.

Whether we realize it or not, we are constantly surrounded by advertisements. On average, we are exposed to approximately 3,000 ads per day, through logos, billboards, and television commercials, even our choices of brands. But in today’s society, one of the most used and influential tools of advertising are women. But the unfortunate thing is that women are not just viewed as actresses in these ads but as objects for people to look at, use, abuse, and more. In her fourth installment in a line of documentaries, “Killing Us Softly 4,” Jean Kilbourne explains the influence of advertising women and popular culture, and its relationship to gender violence, sexism and racism, and eating disorders.

Jean Kilbourne’s film, Killing Us Softly 4, depicts the way the females are shown in advertisements. She discusses how advertisement sell concepts of normalcy and what it means to be a “male” and a “female.” One of her main arguments focuses on how women aspire to achieve the physical perfection that is portrayed in advertisements but this perfection is actually artificially created through Photoshop and other editing tools. Women in advertisements are often objectified as weak, skinny, and beautiful while men are often portrayed as bigger and stronger. Advertisements utilize the setting, the position of the people in the advertisements, and the products to appeal to the unconscious aspect

Beauty is the quality of undeniable attractiveness possessed by a confident individual. Beauty is culturally valued because of its effect to make someone feel confident, creative, and unique. The beauty industry is expanding faster than ever because of the constant publicity it is receiving, whether it through social media, articles, or blogs. There are stores that are dedicated solely to all things beauty. One store in particular is Ulta Beauty. It is a beauty emporium where makeup gurus, or any ordinary person, could really get creative. Ulta’s popularity continues to grow because of its fun, colorful, and persuasive ads. An example would be an ad which contains a subtle, white, sparkly background, with vivid hues of purples, pinks, golds, and blues clustered together on the right side, with the words “All things beauty. All in one place. Go ahead, lose yourself,” and the large “Ulta Beauty” logo in the center of it all. The ad uses color, text, and gender appeal to connect to the value of beauty and to persuade women of all walks of life to shop there.

Cosmetic brand Maybelline New York has an emotional effect on a variety of individuals. Their company has not only attracted the attention of women but has caused women to identify themselves as fierce, daring, and most of all beautiful. Maybelline’s eyeshadow advertisement “The Blushed Nude” portrays a young women who is striking, bold and beautiful. Maybelline wants consumers to feel beautiful and their advertisement provides the image and desires a women seeks in accomplishing natural looking beauty. Women wish to identify themselves as beautiful and belong to a

The Dictionary defines the word Beauty as “A beautiful person, especially a woman.” Nowhere in that definition does it suggest the woman is a size 0 with big breasts, flawless skin and high cheekbones. This is the message Dove is trying to send by creating “Dove’s Campaign for Real Beauty”, to make women of all shapes, sizes, and color feel beautiful everyday. However, shortly after Dove released their first campaign, media columnists such as Richard Roeper and Lucio Guerrero were quick to reflect their “professional” opinions. After reviewing Jennifer L. Pozner’s article on Dove’s “Real Beauty” Backlash and the naïve comments these active media members have made, I found through

Dove uses psychographic segmentation in order to create psychology in women where beauty incorporates all ages, body shapes and sizes.

Deep down, media can be very dangerous. The average American has up to 272 un-concious advertisement sightings a day (Henderson, Adams, Miller). Even magazines like Cosmo are advertising cosmetic surgery and other beauty tricks that may have negative effects in later life. But although they may support cosmetic surgeries, most of the images in their magazines or billboards are photoshopped (Dove Evolution). Photoshop is the photo-editing software that can be used to change your looks completely. The images you see in magazines are not always what they seem. Although this can be a dangerous illusion to teens, foundations like Dove are campaigning for women to have confidence in their natural beauty and self esteem. A solution that Dove promotes, is to talk to your kids before the beauty industry does (Beauty Pressure).

It’s the overuse of Photoshop in beauty ads that also plays a large part in our changed view of womanhood. We are shown how the woman on the cover and are expected to believe this is how she naturally looks, but with a bit of makeup. Heavily edited