Analysis Of Elementium Lighter Inc. Marketing Objectives, Target Market, Points Of Difference, And Positioning
1705 Words7 Pages
5.) Market – product service focus This section focuses on Elementium Lighter Inc.’s marketing objectives, target market, points of difference, and positioning. Each of these elements will be touched on and identified.
One year marketing objectives
- To increase traffic to websites and social media pages.
- To increase advertisement in the local area.
- To provide consumers with more knowledge and brand name awareness.
- To be known as the lighter of choice on University and College campuses.
Marketing and Product Objectives: Elementium’s primary market consists of smokers age 18-30. While the market caters primarily to males, both genders are intentionally advertised to. The company’s main advertising and promotion happens online, specifically in social media outlets. It strives to be known as a premier retailer of specialty electronic lighters. The company offers a diverse selection of electronic lighters, ranging from basic lighters at a very affordable price of 15 dollars. On the other end of the spectrum, the specialty lighters are more expensive, but still a very reasonable price of 75 dollars for the longevity that the product displays. Elementium Lighters Inc. is an international business. With sections in the United States and in Canada, the company has opened itself up for even more growth, and potential growth into other countries and perhaps other continents. This could take some time to happen, however, as the company has just recently