Analysis Of Emma Watson 's ' The Un Woman Goodwill '

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“The groundswell of response we have received in support for HeForShe tells us we are tapping into what the world wants: to be a part of change. Now we have to channel that energy into purposeful action,” (Emma Watson). This quote by Emma Watson illuminates the powerful impact of her gender equality speech by exhibiting her audience’s immense interest in the new HeForShe campaign. Emma Watson, the UN Woman Goodwill Ambassador delivered this speech on September 20, 2014, at the United Nations headquarters in New York in order to launch the HeForShe campaign, which promotes the involvement of both sexes with feminism in an attempt to accomplish gender equality throughout the world. This campaign is important, as often it is primarily females who identify as feminists. The goals of this campaign is to move feminism away from being solely seen as a female movement to allow males to identify as feminists and generate greater steps towards gender equality within society. By employing a multifaceted assortment of rhetorical and performance elements in her speech, Emma Watson is able to generate an empowered, emotional response from men and women worldwide, achieving her objectives of inspiring her audience to join the HeForShe campaign. Emma Watson begins her speech by using the rhetorical device of distinction in order to prevent resistance to her references to feminism, as feminism is often a misunderstood word with negative connotations. By elaborating on what it truly means

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