Analysis Of Equinox 's Advertisement Is Visually Imposing

Billy Collins wants us to realize that advertisement can grab the audience’s attention by assuming the audience’s need. The poem, Victoria’s Secret by Billy Collins, is about a man looking at the catalog, which have women that are wearing lingerie on the pages. In the second verse of the poem, he describes the model that looks at him over her bare shoulder and cannot hide the shadow of annoyance in her brow. He is receiving a feeling that the model is saying you have interrupted me…Now please leave me alone. The advertisement is grabbing the man’s attention by using the model’s facial expression, which lead to curiosity for the man. We know that the man is curious about the model’s facial expression because he analyzes the model’s facial expression.

“Advertisement R Us “is an analysis written by Melissa Rubin on a Coca-Cola ad that was printed in the 1950s. At the time of her analysis on the almost sixty-three year old ad, Rubin was still a student at Hofstra University. The ad that Rubin analyzed was from the August 1950 addition of the Bottler Magazine which was only given to employees of Coca-Cola. Most, if not all, workers of that time were Caucasian male, which explains why everyone in the ad are Caucasian and all but four are males. The four women in the picture are wearing dresses, which help demonstrate the time the ad was made versus how it would be made in the 21st century. In 1950 it was common for only Caucasian men to be portrayed in many ads because that was how the society

Jean Kilbourne’s film, Killing Us Softly 4, depicts the way the females are shown in advertisements. She discusses how advertisement sell concepts of normalcy and what it means to be a “male” and a “female.” One of her main arguments focuses on how women aspire to achieve the physical perfection that is portrayed in advertisements but this perfection is actually artificially created through Photoshop and other editing tools. Women in advertisements are often objectified as weak, skinny, and beautiful while men are often portrayed as bigger and stronger. Advertisements utilize the setting, the position of the people in the advertisements, and the products to appeal to the unconscious aspect

Throughout the years the representation of women in advertising has evolved. In the 1940’s and 1950’s adverts mainly focused on portraying females as the helper, mother, wife, social being, and sex object. There was an assumption that a woman’s main desire was to make her husband happy; that while she was the buyer, he was really the main consumer, as the wife cooked, cleaned and looked after the children, which ultimately benefitted him. Even though these ads were targeting female consumers, they were often-and still are- created using the ‘male gaze’ theory. British film theorist Laura Mulvey states that the majority of Western visual culture follows the male gaze, where the gaze is not referring to a specific ‘look’ in the image, but rather to the viewer who is assumed to be a male (Mulvey, 1999). Mulvey says that even women look with a

The suit shows that it must be nice outside. The facial expression on the girl is not happy. The viewer will notice a black hairy dog pulling at her bathing suit. This is causing her buttock to be exposed. Expression is one way of showing what is happening in the picture and how the person reacts to the action. The black dog looks like he is having fun and trying to get the young girls attention. Tan lines shown in the picture also suggest that the young girl is out in the sun. It is possible that the undeveloped miss is at the beach having a great time when all of a sudden a random dog comes up to her. The action in the picture helps catch the viewer’s attention to look at the picture. If the audience can relate to the story being told, more people will pay attention and look more closely at the advertisement. The descriptive and relatable story is just another great aspect of this advertisement, the general mood and feeling is also a great factor to this advertisement.

Advertising in a mass consumer society such as America is a very competitive industry. Advertising companies continually come up with new and more creative techniques of increasing sale. Advertising companies decide which group of people would be more attracted to a specific product and link that product to the feelings of excitement and anxiety of the targeted customers. The ads are carefully crafted bundles of images, frequently designed to associate the product with feelings of pleasure stemming from deep-seated fantasies and anxieties (Craig 197). For example, usually advertisements of beer and cars demonstrate masculine men, loners and free of

Napoli, Murgolo-Poor, and Boudville examine advertisements across three Australian magazines, aimed at females aged 5-15, in order to see if there is a difference in the images presented to younger and older readers. The physical characteristics and ethnic backgrounds of the females represented in the publication’s advertisements are examined. In their study, the authors discover that regardless of the publication type or the age of the model, the females portrayed in these magazines’ advertisements tend to be of the “ideal” body type—that is, thin and Caucasian.

Commitment in the marketing world is also known as selling by involving. It is easier to get someone to want to do something by showing them, rather than just telling them what to do. For instance, if a personal trainer approached someone and told them they need to go to the gym, they may be less receptive then if the personal trainer were to suggest to them coming to enjoy a free Zumba lesson. Likewise, Equinox’s advertisement kept their caption short while revealing a much bigger picture, “Table for one, dinner for three,” leaving one to wonder, how can you feed three with a table only reserved for one? The answer is the 2010 Equinox fitness ad, featuring model

Amongst all of these advertisements, a natural link is developed between the visual representation and the product/idea being sold. In the first ad, a masculine link of control and success was created between the picture and job, targeted for both elder men and women. For man, their natural state of superiority would increase if he took this job. For the woman, her natural lower class state would move up to that of manís. The perfume ad, on the other hand, is attracting female customers only. The feminine feelings of happiness, peace, beauty and truth are linked through objects from nature, such as the sky and clouds; and these feelings are stereotypically viewed as feminine. The third ad selling a vacation trip is directed mainly toward college students. The presentation of freedom, adventure and relaxation grab studentsí attention, especially for those who really need to get away from school stress. The ad targets all sorts of students, those ìmasculineî ones who are seeking adventure and those

One will see a white female with pouting red lips and the very petite body that resembles a thirteen-year-old girl. The extremely artificial women and the heavily photo-shopped pictures in these ad’s create a norm and make those women who look differently, feel insecure of who they are and make them feel as if they are less of a woman, for example they tend to over represent the Caucasian, blonde with bright eyes, white complexion and a petite body. This is an unattainable beauty for most women, which has caused many to develop issues such as eating disorders, depression and the very much talked about these days, anorexia.

How women responded to the ads and magazines? In woman’s view, the face is a canvas upon

A) The four advertisements I chose are all women’s clothing. The first pattern I noticed in the advertisements was that all four of them showcased just one woman by herself and the second pattern was that each woman had quite a bit of skin showing. In each of them they were doing something slightly different though. In the Bottega Veneta advertisement the woman is posing with her arm up and looking off at something out of the shot and her legs seem to be never ending and completely revealed. In the Ann Taylor advertisement the model is Kate Hudson and she is sitting down on a chair with her legs crossed and is leaning a bit forward and resting her head on her arm. The slit of her dress goes up very high and reveals most of her legs and a slightly deep cut around her neck revealing part of her chest as well as all of her right arm. Also this advertisement is specifically for the new little black dress line. In the Express advertisement girl seems to be walking with her hand on her neck while simultaneously swirling the bottom of her dress around from walking. Her arm is uncovered and you see a good amount of her legs and the movement of the dress draws your eyes to that. In the Levi’s advertisement the woman is facing away from the camera so we see her from behind. She is pulling up her Levi’s shorts, which draws the eyes to her bottom half.

The focal point in this image would be the man pinned down on the ground because the ad promotes the body spray for men and he is the only male is the picture. The path my eyes followed when looking at this image was first to the lady in front, looking back at the viewer, then to the man pinned down on the ground, then to the other four women, and finally to the writing in the lower right hand corner.

In order to capture our attention, the company first creates an appealing visual to draw us in. In the Revlon advertisement, the face of an attractive Argentinian male dominates the page. He holds a seductive pose, staring directly at the viewer while simultaneously winking; this creates a feeling of intimacy with the viewer. A white woman’s hands are then carefully placed in his hair and his mouth; she is playfully touching him while he gently bites her finger. The use of a white female and Argentinian male conveys the idea that women find men of “color” more attractive and masculine. The woman is hidden in the image, consumed by a black background. This gives us the freedom to imagine her as anyone, including ourselves. If we buy this product and use it, we will attract the attention of men and be more flirtatious. Her nails are then strategically painted a bright pastel green and she is wearing an enormous flashy ring to highlight the nail polish as well as bring

Additionally, the ideal images of masculine and feminine beauty illustrate the Cosmopolitan Hotel as a place where such beauty exists. The male model’s eyes are looking straight into the camera, at his audience. He is directing the message of the entire advertisement to men like himself. He is very clean, well-shaven, and has a great face structure and jawline. This attracts other men who are socially-active to stay at the Hotel because they would like to be seen as successful and handsome as he does. On his legs is a beautiful female model portrayed as a poolside attendant, spread out on her back. She’s arching her back to serve him a drink. This shows that she is someone who is willing to“bend backwards” to serve her customer. This shows the customer service The Cosmopolitan Hotel is offering. The model is not dressed in proper uniform. Instead, she is wearing a revealing swimsuit that is not appropriate for work. Her arm behind her head, elbows