Analysis Of Ethical Decision And Scandal

1429 Words Nov 26th, 2016 6 Pages
Analysis of ethical reaction to scandal
Introduction
The reputation of an organization is crucial. Therefore, being a leader of an organization has to be able to react efficiently and effectively when there is a threat to organization’s reputation. Occasionally, a leader has to face a dilemma, whereby one has to decide how to deal with the scandals in the organizations. On one hand, some organizations treat their customers as a mean to gather the profits. On the other hand, other organizations regard their customers as an end, whereby the organizations really consider about customers’ interests as an ultimate goal of their services. Nonetheless, only the companies that mad the ethical actions survived.
Lacking a focus on the welfare of their customers, some propaganda techniques, aiming to cover up the scandals, usually don’t work well. Instead, successful public relationship management techniques generally treat their customers’ welfare as an end not just a mean. For example, a successful crisis management usually contains the honesty and quick reaction. Enron Corporation is a great example to illustrate how damaging it is if company leaders try to hide up the scandals and lie to the public.
From Kant’s perspective, customers, who are human beings objected to the service provided by organizations, should be treated with dignity, as “every rational being exists as an end in himself and not merely as a means to be arbitrarily used by this or that will” (Kant 428). Indeed,…
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