Analysis Of Flo's Tricked Out-Name Tag

GEICO, the Government Employees Insurance Company, and Esurance Insurance Services, Inc are two auto insurance based in the United States. In their advertisement, GEICO features a piglet, Maxwell, attempting to obtain a driver’s license from a snarky old clerk using the insurance information on his phone. On the other hand, Esurance depicts an elderly woman, Beatrice, in the process of showing her friends her “wall”when, in good faith, her friends corrects her, causing Beatrice to “unfriend” her. GEICO and Esurance, in attempts of persuasion, use pathos, ethos, and logos to sell their product

The insurance company Geico, which stands for Government Employees Insurance Company, uses many rhetorical strategies in their film advertisements to successfully attract viewers and convey positive messages about their company. By developing senses of ethos, pathos and logos, creating symbolism, and using effective cinematography in their ad campaign, Geico attempts to attract young businesspeople to the company. Their use of rhetorical devices in the commercials helps to send the message that Geico relieves stress in tense situations and is the logical choice of insurance.

The company went with a new concept the “Follow your Folly where it relied on whimsical branding that evoked nostalgic and reflective memories” (Ferrell, 2010.pg 67/473).

The United States require every driver to have car insurance in order to drive legally in the United States. The problem, however, is choosing the right one. Two of the major companies today are Allstate and State Farm. In the Allstate commercial, a man portrays “Mayhem” to show drivers the risks they experience while driving on the road. The man says he is modeling a blind spot, explaining that drivers may not see what hides in them, resulting in an accident. In the State Farm commercial, two situations are on display, one of which a teenage girl getting her first car, and the other a grown man getting his car broken into, demonstrating that State Farm is there for everyone. To endorse their product effectively, both of these brands apply pathos, ethos, and logos to their commercials.

In the past twelve months, there has been one advertising campaign that has stuck out amongst the rest. This advertisement can not only be seen on television, but also at your local movie theater before the opening credits. This advertisement campaign is Geico 's "Spy" commercial. This commercial features a US spy that is combating operatives when his cell phone rings. When he picks up, his mother is on the other side of the line complaining about his father refusing to hire pest control to get rid of the squirrels, as it is personal this time. The commercial then goes on to say, "if you are a mom you call at the worst time, it is what you do. If you want to save 15 percent on car insurance you switch to Geico. It 's what you do" (Mother Knows Best, 2015). This paper will discuss the success of the Geico advertisement.

America’s automobile corporations aim to satisfy the luxury, desire, and needs of the American consumers. They can accomplish this by demonstrating American traits resembling those of the typical American spirit or with relations to the concept of the frontier. In order to do this, an advertisement published by The Courtesy Way Auto dealership in Phoenix Arizona, showcased a 2014 Chevrolet Silverado LTZ. The advertisement illustrates a trail surrounded by green pine trees, bushes, rocks, grasses that convey the wilderness in the image. In the distance there is a humbled rustic cabin lying at the peak of hill. Centered between two large rocks, stands the red and chrome pick-up truck. Right above the product is the words “2014 Chevrolet Silverado”,

A very effective piece of propaganda in that it captures the reader’s attention successfully by placing a picture of a child in the focal point of the advertisement. The child plays a vital role in this piece of propaganda in that it represents a loved one, family member and anything cherished. It shows what could be left behind, if a driver chooses to ignore safe driving. Choosing a sorrowful child’s face, further enhanced the emotions of the reader, as the advertisement would not have the same effect if an adult was shown instead. The advertisement also suggests that the driver has been negligent in his/her duty of care toward their family. This also instigates a number of feelings in the viewers mind about their family, and the result to their loved ones.

“Did you leave the stove on? Protect your home and family”, the advertisers for the FlameOff Fire Protection Unit have placed this caption front and center of their advertisement, alluding to the frightening stovetop fire ablaze in the background. This advertisement, although simple at first glance, is full of carefully crafted appeals to rhetoric, successfully employing the rhetorical appeals of logos and pathos through its text, image, and implied meanings to persuade consumers to purchase the advertised product. One of the advertisement`s most effective methods of promoting its product is through logos.

In society today, consumerism is a major component in the lives of not only Americans, but around the world. People are constantly looking for the next best thing to replace the things they already have. The purpose of this essay is to break down consumerism by using rhetorical analysis on the commercial for Kia’s new crosstrek, the Niro. This commercial relies heavily on the appeal to humor by having unrealistic, comedic actions. Along with humor, it establishes credibility by having a well-known comedic actress, Melissa McCarthy, as the star. The advertisement also plays on a person’s wanting to be a hero by having the commercial title be “Hero’s Journey.”

GEICO’s advertisement located in Men’s Health November 2016 issue targets car owners through the use of several tactics such as segmented targeting, hooking the audience, and appealing to the audience while prying for consumers to make the simple choice; to chose GEICO over their competitors. GEICO is the second largest and one of the fastest growing private auto-insuring companies in the United States (GEICO, 2016). The target audience is reached through the imagery of a stack of cookies to correlate the greed and desire received from the food into the experience provided by insuring your car through GEICO. Additionally, GEICO strives to target customers through attempting to cater to their needs with the intended end goal of persuading them to choose GEICO over the “other guy”.

The Cardigan family has made a name for themselves in the sweater industry. CARDWARE, Inc. is growing and has opened ten new stores nationwide under the name “The Sporty One.” The slogan the store advertises its sports ware with is “You don’t have to be an athlete to look and feel like one.” CARDWARE, Inc. wants to employ slender, young employees, so that the clothing line can keep with the sporty image. They placed an ad online advertising that they wanted to hire an experienced salesperson, in retail sales or marketing, who is energetic, youthful, athletic, and able to “sport” the clothing lines of The Sporty One with style. Petunia Rotunda, a middle aged, slightly plump woman, who has five years of retail experience working in a garden shop. Noah Dahl, a college graduate in marketing, a slender racquetball player who has not had any retail experience. Petunia and Noah

<br>Ford appears to have made a successful effort in reaching its target audience in this advertisement. Not only did they appeal to at least three of the basic needs men tend to express, but it also opened the door for future advertisements to further explain other benefits of owning such a truck

Ryan McMaken defends Lego’s gender marketing issue as he focuses on Lego primarily as a profit-seeking business, as well as a business who has proven to know exactly what they are doing. McMaken concentrates on how Lego’s introduction of their Friends Line increased the worth of the female construction toy industry’s from 300 million to 900 million dollars. Evidently, these Lego sets may appear stereotypical or sexist to some, but there are what many people prefer to buy. He explains that Lego, in a competitive industry, must aim to please consumers, meet their needs, and gain a competitive advantage. To do so, it is crucial to offer products that other companies may not; products that will satisfy the needs of all children. Therefore, after extensivea research, and various

Figure four is a unique advertisement in itself because it breaks away from one gender stereotype, but then turns right around and reinforces another. It raises many questions about the roles of men and women, like are men codependent of women? Could the world survive without them? It shows a man holding a baby while wearing a woman's blouse which promotes freedom of fashion choices. The ad also introduces a stereotype by asking “What would the world be without women?” as if to say that a man holding a baby is a shocking thing to see. This emphasizes the “Lazy male” trope that men are seen as sub-par caregivers that lack of initiative and skill when it comes to caring for a child. This is harmful to young boys that grow up in environments that encourage this kind of behavior because it puts young boys in a state of fearfulness because they begin to think that they will not be able to properly care for someone else and this inadvertently burdens women because they will be seen as natural caregivers despite any natural inclinations they may or may not

Subaru Canada is selling a new type of car advertisement which shows deviance to societal norms by changing the image of what people think is sexy. Sex sells is a long standing phrase that can be used to define the advertising industry and before this commercial was released many manufacturers marketed “sexy” car advertisements using Sports Illustrated swimsuit models or models of a similar stature. Subaru in lieu of the sexy bikini models has chosen to express their individuality by chosen a cultural representation to poke fun at traditional advertising.