Analysis Of Gas Geico's Advertisement

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The main target group is the older people in the country who were hippies when they were younger and they may not have the most abundant income. Geico is trying to get their attention by saying that they deserve special treatment. The ad appeals to them by saying how much money they could save and that they would get top-quality service. Gas heat makes me nervous The ad is geared towards mothers of children who may have gas in their homes. The moms are worried of the effects that gas has on their children's health. The ad makes a good argument that the company only comes to help if you can smell gas, which can be too late. Go vegan This ad is also geared towards mothers and fathers of young children. They would have strong interests in
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