Analysis Of Gas Geico's Advertisement

My target audience are those who need professional childcare services. I will attract my target audience via advertising on the internet through Facebook, Net mums etc. I will also register with the local authority and Ofstead. In addition to this I will attend local childminder drop in groups in the Hayes area, which will allow other childminders to recommend my services.

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

Geico is a car insurance company which has used several advertising techniques that address many of the fifteen basic appeals, described by Jib Fowles, to gain potential customers (Fowles 1). For instance, the need for affiliation has been catered to through advertising depicting Geico as the best there is. People tend to affiliate themselves with top companies. Emotional appeal is catered to primarily; the premise being to invoke the idea that getting Geico insurance will make you happy. A series of “Happier Than” television advertisements were aired (Geico). Each episode portrays a random scenario, followed by two Bluegrass pickers named Ronny and Jimmy, performing a slapstick routine on a small stage. Each event

The ad comes from the campaign The Real Cost, a cause that works to reduce the number of life-long tobacco users. Their mission is to reveal that experimenting with cigarettes is not cost-free and gives the information in a way that compares the side effects to other things in your daily life. This commercial has since become famous since its debut in 2014 and shows mainly on channels such as MTV and Teen Nick. Because of this, it is evident that the audience that the Real Cost Campaign is trying to reach is teens between the ages of 13 and 18. People who typically watch television shows on these channels

Every bathroom across the nation is going to use Febreze air freshener. That is what the commercial is basically stating. The audience consists of football fans, since the whole commercial is about

Accompanying this ad is a photo of a small male child in a seated position with his hands over his eyes. The boy is wearing a pinstriped shirt and socks in gray and black on a landing with a gray bannister and a light shining down on him. Inclusion of this picture with the words placed on the ad is attempting to gain a greater emotional response from the audience. The background of a brighter white light shining down symbolizes the need to shed light on the situation. The child seating on a landing on the stairwell could signal to the audience that we have reached a tipping point and need to act to improve the situation and not fall further down the steps.

The Geico "Spy" advertisement campaign first aired on December 28, 2015. This commercial was a hit from the very beginning. The commercial used mothers calling at the wrong time as a familiarity to most. They contrasted this with the James Bond type character being in the worst situation possible when his mother calls. Of course, the topic would be another familiar situation for most, where the mother is discussing something regarding their father doing something they disagree with, most likely just bored and wanting to talk. "Moms call a lot, says agency creative director Sean Riley. I think most people would see

Nowadays, having insurance is a ‘nice thing’ to carry in case of emergency. In the U.S, most people should have at least one type of insurance. As for auto insurance, the law requires drivers to carry insurance when driving. Because of this need, the constant demand for having insurance drives many firms competing in this saturated market. In this analysis, the focus attempts to show GEICO Insurance promotional strategy in communicating its products and services to the market and identifies the effective ways in growing the brand-awareness.

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

The ad begins with a mother and kid seated on the ground, next to a toy mobile, consisting of bright coloured animal-shaped placards suspended on strings. The mother strums the strings, creating the placards flip. Initially, the kid appears drawn to the motion and leans forward however suddenly stands and scampers away, escaping the still-seated mother's reach. right away previous, viewers had "heard" (ala the film, Look who's talking) the kid suppose, Animals. I've seen those before.

In both ads A and C, Geico utilizes symbolism to imbue the commercials with positive values and associations, as well as create a sense of pathos. In ad A, in which the

“Uh oh, guess what day it is?” starts the ad with an enthusiastic camel. We have all come to know and quote this "hump day" GEICO commercial. It's been such a success, there are now other GEICO commercials featureing the camel but punning a different day, such as their most recent ad, "Movie Day." Many people believe this may be one of the most effective commercials on the market today. Even though this ad is highly relevant, humorous and remains memorable, the ad doesn't really associate with the company, at all. Therefore, in my eyes, it lacks credibility and facts that links to the company in a more noticable manner.

In this television commercial by Apple, the Cookie monster tests his patience by leaving chocolate chips cookies to bake for 14 minutes. He uses the ‘Hey Siri’ feature on his Iphone 6s to time it. He has a tough time waiting and finding something to do over those 14 minutes (he plays puppets using his oven mitts, he reads a book, and he eats his spoon) so eventually he asks Siri how much time is left. Siri reveals to him that only 51 seconds have passed and he grunts in frustration. I believe that out of the five advertising appeals, humour best applies to this advertisement. This is true because the Cookie monster’s impatience and difficulty to wait for the cookies to be baked makes consumer’s laugh. In those 14 minutes he tries many ways

The Diet Pepsi print advertisement “Forever Young” is quite creative and thought provoking. The print advertisement shows the front of a businessman’s body, from his nose down to his midsection. This most likely belongs in a magazine, in a place such as a doctor’s office or barbershop, or whatever any day place that the average person would visit. He holds a “Diet Pepsi” cup in the center of the advertisement, with the intention of immediately bringing the cup attention to the reader. He blows bubbles through a straw into the beverage, overflowing the cup and making quite a mess. It is a serious, black and gray formal background. This is meant to be ironic, because a businessman does not typically partake in childish behaviors like in the picture, in such a serious, adult-like atmosphere. The main message this is trying to convey is non-conformity, through its ironic picture of a relatable businessman, and its “Forever Young” caption on the bottom right. “Forever Young” could also suggest that drinking Diet Pepsi can make one feel young and like a kid again and how humans have a basic necessity for having fun, which can be explained by blowing the bubbles in the drink.