Analysis Of Gatorade: The Juuggernaut Of Sports Energy Drinks

As you watch the Gatorade commercial you notice that Gatorade wasn’t only promoting hard work and dedication, but they were also promoting hydration, strength, power, and energy. Dedication is shown by waking up early in the morning, going for your daily jog or walk, while others are still sleeping. Staying hydrated helps the body keep moving and fully functional. Gatorade shows the importance of hydration by athletes taking breaks between workouts. Hydration also reduces the risk of cramps and soreness. Gatorade promotes energy by showing, before eating a Gatorade chewy the athlete did not have the energy he needed to start his morning run or weight lift. However, after eating the chewy they instantly gained energy. Power is symbolized by the lightning bolt, which

Gatorade has a big impact on sport culture in America. From fans, athletes, and sponsors this drinks has become the symbol of American sportsmanship. In the early era many players would drink Gatorade to refresh themselves before continuing to play. By the mid-1980’s Gatorade changed its position to shower coaches and players after victories. This drink would revolutionize the entire sport world. By the 21st Century teams across the world would use Gatorade to celebrate. In America many teams and players are sponsored by the Gatorade Company to use their product and name new flavors after themselves. By far Gatorade is the official sport drinks of many sports, such as football and soccer.

Gatorade is a sports drink that is used to put electrolytes back into an athlete’s body after a long workout. Athletic trainers, for most sports teams, make two ten-gallon coolers full of Gatorade for the athletes after practice. To make Gatorade in a ten-gallon cooler you will need, a ten gallon cooler, 30 ounces of Gatorade powder, a long spoon or Gatorade stirrer, water, and ice.

Have you ever gotten a sports drink instead of a soda thinking you were choosing a healthier option? Well this might change your perspective. Powerade and Gatorade are just watered down soda; yes,  it gives you electrolytes which is what you lose when you sweat, but that does not mean it is good for you. There are many other healthier ways of getting electrolytes than by just drinking a sugar drink. In the Powerade article written by the company does not argue about how water is not helpful to athletes and does not have the opposing argument. Although the gatorade article written by David R. Lamb they make it more persuasive than informational.

After so many years of repetitive advertising, Gatorade is the name that comes to mind if someone thinks of energy drinks. Consumer visualizes it as a product that meets his goals of extra stamina, energy and efficiency. Some customers buy multi packs of products for value. Buying in bulk results in additional discounts for the customer that leads to continued association with the brand, where Gatorade is a conditioned stimulus and six-pack buying is a conditioned response.

Each sports drink contains 21 grams of sugar are contained in a 12 ounce bottle of Gatorade. With most bottles being 32 ounces, the consumer is actually ingesting 56 grams of sugar. Although this is not healthy, it is less grams of sugar than an average soda per ounce. “In fact, Berkeley researchers say the sugar in sports drinks may be contributing to the child obesity epidemic by increasing their caloric intake”. For consumers that are less active, the added sugar in their diet is not recommended. Weight gain from extra calories has also been found to be a problem for less active consumers. “For people who are not exercising for at least one hour, 5 days per week, water is the best bet for staying hydrated.” Experts suggest sports drink consumption should be monitored by children’s parents. The best source of hydration for children continues to be water (Schaefer). Unless a person is participating in vigorous exercise for a long period of time, water is the best option for

1.Attention device: Did you know that there was actually a Gatorade and beer mixture called Hop’n Gator. It was made by the Pittsburgh brewing company and sold until the mid- 1970’s. 2. Topic Revelation Statement: Today I am going to be informing you all on the sport drink Gatorade. 3. Significance Statement: This is a drink that has changed the way athletes perform. It is so effective that it is actually given to refugees to aid in dehydration. 4. Preview the main points today I will be going over a brief history of Gatorade, current products, and the future of Gatorade

In recent studies sports drinks like Gatorade, PowerAde, and Muscle Milk have been proven to be not fully truthful about their nutritional value and the impact it will have on some people.

Gatorade was named after the university’s athletic team, The Gators. Gatorade was used to rehydrate and give additional energy to the athlete’s after an active day at practice.

It’s a sports drink, but Gatorade is not only being consumed by athletes. An electrolyte replenisher, energy restorer, and long lasting hydration source, known as Gatorade, was a sports miracle created after researchers looked into the reason why athletes were falling ill following strenuous exercise and excessive exposure to the heat. Gatorade contains carbohydrates and electrolytes for endurance. This sports drink also provides energy for a tough day of physical activity. Personal preferences are not a problem because Gatorade has eight unique flavors.

Gatorade is a product that was created for the sole purpose of helping athletes excel in their sport. It was designed to help replenish what you lose during sweat while rehydrating yourself. It is known and advertised as a healthy drink to consume. Though, many people don’t realize that it has almost the same amount of sugar in it with 34 grams then as a can of coke with39 grams (“How much sugar… ”).While other products such as their protein bars have the same amount of sugar (30grams) as a regular size pack of Starburst.

Everyone in this day of age knows what the “G” on the bottle of their favorite athlete means. It’s the symbol for Gatorade, which is a sports drink that helps with a athlete performance during their respected sport. According to Gatorade commercials, it contains key ingredients, such as sugars, carbohydrates, electrolytes, and sodium, to help energize athletes. Even though it was created to help out athletes, it’s available to the everyday people. This can cause a big problem to ordinary people that drink this type of sports drink on a daily basis. According to Sutton, “ These drinks contain a lot of sugar, which can cause dental problems and provide excess calories that can cause [people] to become overweight or even obese . . .”

The idea of Gatorade was first created by the University of Florida assistant football coach when he was curious as to why many of his players were affected by the heat and contracted heat related illnesses. He worked together with a group of physicians from the university and discovered two factors as to why the players were feeling like this during practices and games. They found that the fluids and electrolytes the players lost through sweat were not being replaced and the amounts of carbs in the players’ bodies used for energy were not being replenished. They then went to the lab and came up with a “balanced carbohydrate-electrolyte” beverage called Gatorade that would replace the key components lost during sweating and exercising (Figure 1).

According to AOL Business Finance article, Gatorade says that it's too early to track the G Series commercial impact on sales. There has been indications that the commercial is helping consumers understand the brand's new message what the "G" is all about. After learning of Gatorade’s issue I too believe the G Series wasn’t suited for the appropriate audience. It will be difficult for Gatorade to reach the sports nutrition market of all ages. The “G” logo with the 13 to 17 year old competitive athlete’s regeneration with the term “sport” is rising. Gatorade will have to further explain to consumers what the series is about and how to use the products. Therefore, it will be difficult for Gatorade to really break into the true sports ‘nutrition’ market anytime soon. The appropriate ICM tools used more effectively for educating consumers will help Gatorade significantly while trying to become a dominate player in the sports nutrition

The highest percentage of the company sale is as a result of making impulse purchases; hence this requires a good point of sale support team. The market is very competitive. There are a couple of competitors that offer the same products as Gatorade, for example, MW, M.I.T and A.U.I. The experience that the firm has in the