Analysis Of Gemini 's Mission And Strategy Essay

“When the simulation began, we felt confident in our team’s vision, goals, and strategic plan. After the first rollover, we quickly became aware that the success of a company relies heavily on the dynamics of the market. The strategic decisions of competitors weigh heavily on the overall direction of a company. Our original plan quickly became obsolete in the tumultuous bike industry, and we were forced to re-evaluate our competitive positioning. To this end, we learned

Sportsman Shoes has been a leader in the shoe industry for more than thirty years. Sportsman manufactures and sells athletic shoes for all types of sports. The company has pursued a low-cost strategy in order to sustain their success. They sell a limited number of shoe designs and have held costs low through manufacturing efficiency and standardized operations. However, the past five years have been a struggle at Sportsman. The shoe market has seen a rise in the availability of low-cost imported shoes that has threatened Sportsman’s competitive position. As a result, company executives have decided it is time for a strategy shift.

The remainder of this marketing plan is organized as follows: First, it will examine the company of Reebok and its background in the athletic shoe industry. Then, this plan will discuss Reebok’s major competitors and fully describe its SWOT

With revenue from Crocs shoe sales reaching to $680 million in 2007, it is clear that the company has developed a successful strategy. Not all of the success can be contributed to the design of the product. Although their products were in high demand, there are more underlying factors that have paved the way for Crocs to be competitive in the shoe market. Crocs’ supply chain design and use of vertical integration revolutionized speed and quality of order fulfillment.

Customers make purchasing decisions based on the information they have among products and the values of goods a company offers. For that reason, companies have to promote their products to increase products awareness. In order to achieve organizational goals, companies must understand the market’s needs to ensure the success of their businesses. Such information can be gained through research. The industry that will form the basis of this paper is Western Canadian Shoe Association. The three brands under study are Reebok, Adidas, and Nike.

After reading the case study for New Balance I see a brand with great potential. A brand that has staunch traditional values and customer satisfaction as its primary priority.

My assessment of the performance of our team (ACC-Baldwin) in Phase One is that we performed decently in terms of strategy, but we have a lot of room for improvement in terms of implementation of strategy in the simulation exercise.

Initially, our firm’s business position was at a healthy position. In the beginning of the simulation, our overall market share for the automobile industry was 28.2%; the highest in the market. We realized that our primary strength from product contribution came from our economy car Alec with 63.5% market share for economy cars, and from our utility car, awesome with a 48.5% market share for its vehicle class. Thus, it was evident what we needed to do; maintain high market share of our leading cars while conforming our least profitable vehicle class sustainably to coordinate to customer demand.

By the use of Porter’s Five Forces model to analysis the athletic footwear market around the world; our strategy is to cut the price of footwear in the Year 11 and 12, and to increase budget of advertisement and to bid celebrity endorsements in order to boost the sales volume in a competitive industry .

Differentiation was achieved by creating a completely new type of fashionable and functional shoe that was extremely comfortable to wear and fun because of its bright colors. in addition, because of Crocs’ innovative inventory replenishment system, which allowed retailers to order what they needed and get new stock in a couple of weeks, retailers did not need to

i. They mainly concentrate on value rather putting their thoughts on long term goals, that means they always concentrate in reduction of the costs in a strategic context and with a reasonable spotlight on their core. ii. They misuse opportunities one of a kind to the downturn, which can mean anything from utilizing misfortune to increase new clients to squeezing forward with advancement. iii. They act quickly, with a spryness that allows them to keep pace with, or development of, speedy changes in the business environment. Successful companies always put their eye on the growth of the organization and they will try to keep the customers as they don’t need to lose their valuable customers. So they will move on from their comfort zones and thrive hard towards their growth in the competitive world. They always show their commitment towards the innovation that helps in being a part of the successful company. (Berman, 2009).

The athletic shoe industry will be first analyzed by the Porter’s Five Forces framework. The well-known Porter’s Five Forces is a model that analyzes an industry and helps firms develop a business strategy. The five forces model focuses on six forces that will determine the attractiveness of this industry: (1) the risk of entry by potential competitors, (2) the intensity of rivalry among established companies within an industry, (3) the bargaining power of buyers, (4) the bargaining power of suppliers, (5) the closeness of substitutes to an industry 's products, and (6) the power of complement providers (Hill, Jones, & Schilling, 2015).

Whereas, other competitors are specialized in production of variety of products, in sports industry. The competitors provide products such as basketball, football, cross-training, outdoor activities, women’s fitness, etc. Whereas Mercury Shoes lacks these areas of products and as a result lacks customers.

Gemini has shown that they are an innovative company that is ahead of the curve in the electronics industry. Due to the fact that they are a smaller and younger company compared to the rest of the market, they are able to be more innovative and deal with delays as a company.

Robinson has objectives and goals that will be considered when choosing one of the three promotion strategies. Robinson’s objective for Boots is to drive sales volume, trade consumers from lower-value brands, and retain and build brand equity. In addition, with any of the three strategies, immediate effects on costs and sales will occur and there will be long-term implications for the brands involved.