Analysis Of George Jenkins's Publix Super Market

Publix Supermarkets came into the supermarket industry in September of 1930 in Winter Haven, Florida. Founded by George Jenkins who referred to the

The company that I would like to work for being the Publix business analysis and reporting. I choose this according to fortune magazine Publix is the best 100 places to work for because of their diversity, stock ownership of the employee account by the end of each year.

With sales of over thirty billion back in 2014, Publix is an American supermarket that has been listed on the top ten American’s largest private companies by Forbes in 2010. It is also the fourteenth largest retailer in America. Publix is privately owned and operated by its 176,500 employees, with its main base in Florida. However, “Publix has 1,103 stores in Florida, Georgia, Alabama, Tennessee, South Carolina and North Carolina” (Publix Funding) as well. Publix super markets are always trying to be more sustainable and environmentally friendly. For example, they create recycling programs, make sustainable choices of where food is purchased, use reusable grocery bags instead of plastic bags, and so much more. In addition to being more sustainable, they partner with many charities, including: Feeding America Foundation, United Way, and Greenville Habitat. These are just a few of the forty affiliates that Publix has connected with.

Publix supermarket was founded in 1930 by George w. Jenkins (Organizational Structure of Publix, 2013). It is among the biggest and fastest developing employee-possessed supermarket chains in the United States. The organization, however, belongs to a private party. Besides this, the

In the first ever opened Publix, Jenkins established an Employee Stock Ownership Trust. Creating this trust made employees feel valuable which led to a great work culture. The trust was so successful that it is still in place now. Today the Jenkins family owns about twenty percent of the company and employees own eighty percent. All employees that have worked for a year and

Publix Supermarkets, Inc. is the largest employee supermarket chain and fastest growing company in the United States. It was founded in 1930 by George W. Jenkins and opened the first Publix store in Winter Haven Florida is a employee- owned privately held corporation. Publix is has over more than 1,061 supermarket stores, eight grocery distribution centers, twelve brand manufacturing facilities, and 820 Publix Pharmacies. The manufacturing facilities produce its dairy, deli, bakery, and other food products. Our stores are located in Florida- 752, Alabama-51, Georgia- 180, South Carolina- 45, and Tennessee- 33. Publix built its first distribution in Lakeland, Florida and moved its headquarters there from Winter

In addition, although it was short-lived and unsuccessful, technology gave Publix the opportunity to learn the online market. Where some say Publix decided not to continue with their online version, Publix Direct, too early, this really gives them the option to explore what went wrong, and what went right. With rapidly evolving technological advances, Publix can use what they learned to discover new possibilities.

It was founded in Winter Haven, Florida in 1930 by the inspiration of Georges W. Jenkins who was a successful manager at the “Piggly Wiggly Market.” His Dream was to make a difference among other corporations; therefore, Jenkins decided to put together associates and customers’ efforts to help him expand a single store to one of the largest employee-owned grocery chain in the United States of America. Publix’s success is due to its value proposition that makes the store unique, where shopping is always a pleasure, for customers that value high quality in every aspect of the company despite high pricing. In order for Publix to gain and sustain its competitive advantage, the founder captured his employee’s loyalty by giving shares to the early ones in the company. Also, he offered a “Bogo” program on about forty items every week (buy one and get one free). Publix differentiates itself in terms of service, quality and price. (Anders: missing cite

Publix is not your quintessential grocery store, it is so much more. What is it about Publix that make it unique from all the other stores that sell groceries? What are its unique selling points that add extra value to a visit? Why are customers willing to pay more to shop there? To quote Publix President, Todd Jones, “We believe that there are three ways to differentiate: service, quality and price. You’ve got to be good at two and the best at one. We make service our number one, then quality and then price” (Jones, 2013).

Whenever I go to Stop & Shop, I tend to take interest in the thousands of products that surround me as I walk down an aisle. The wafting aroma of freshly baked pastries and the sight of cold soft drinks are just some of the things that trigger my appetite for food. Most often, I find myself buying more than what I originally planned on. That’s exactly what the layout of a supermarket tries to make consumers do. Marion Nestle argues in her article, “The Supermarket: Prime Real Estate”, how supermarkets employ clever tactics such as product layout in order to make consumers spend as much money as possible. She covers fundamental rules that stores employ in order to keep customers in aisles for the longest time, a series of cognitive studies that stores perform on customers, and examples of how supermarkets encourage customers to buy more product. Overall, Nestle’s insight into how supermarkets manipulate people into spending extra money has made me a more savvy consumer and I feel if more people were to read her article, then they can avoid some of the supermarket’s marketing tactics as well.

According to Publix website http://corporate.publix.com/about-publix, Publix Supermarket is a premier food retailer founded and opened in 1930 by George W. Jenkins. Mr. Jenkins opened a store that operated on a set of values, respect and dignity of individuals, and that the doors of communication would be opened for his associates to their managers. Along with a mutual respect and engagement, and diversity. This philosophy still continues to be a part of the decision making process even today. The same respect would be given to the customers upon entering the doors of Publix. As part of their commitment, Publix makes it a priority to employ, service people and vendors from many backgrounds, cultures, abilities, and ethnicities. Publix also gives back to the community by participating and providing different services to people in campaign events, sports, and special events. Publix was voted in the top 100 companies to work in Fortune Magazine for 2011

They credit their success to the fact that they do not have people from the outside weighing in as to what they should do or not do with the company and it is not torn apart by other companies. Publix is a successful organization because for many years not only have they been customer focused, but also employee focused. They have cultivated a culture of caring, sustainability and success. Their focus is not primarily on the bottom line, but instead on making sure that Publix’s employees are well taken care of, that consumers are happy with the quality of products that they provide and that the customer experience is constantly the best no matter how many times a person has been to their stores. Their structure has been cultivated since the early beginnings of the organization when George W. Jenkins opened his first in 1930, with the philosophy that employees and customers would be treated like family. Because of the culture and structure that Publix has committed itself to create, cultivate, and continue to grow an nurture; the organization has been upheld year after year as the number one supermarket for customer satisfaction, as well as being in the Fortune “100 Best Companies to Work For.” It has also been known for its sustainability efforts and their community involvement. In a survey conducted online, 23.08% of the people said that

Publix Supermarket, Inc. is a private enterprise currently limited to the southeastern part, of the United States. It was founded 88 years ago by George W. Jenkins, who opened the first store location in Lakeland, FL; where the headquarters is located. Mr. Jenkins sets out with the mission for the company to make it the "premier quality food leader in the world" (Publix, 2017). He knew from early beginnings that this could only be accomplished by offering exclusive services and exclusive premier customer service. Thus, he began to offer this service by becoming the first store manager, who offer to take his customer's groceries to their car while having a polite conversion with them. He also encouraged his associates to follow his example.

Publix is an employee-owned supermarket chain that is said to be the largest of its kind in the United States. Its operations span throughout the southeast region, with locations in Tennessee, Florida, Georgia, Alabama, North Carolina and South Carolina; with Florida having nearly half of the company’s operating base. George W Jerkins founded the corporation as an employee-owned private entity. The company has managed to create over 168,000 jobs in its numerous branches now totaling to a tune of 1098 stores. Moreover, it has invested in cooking schools and grocery distribution. The company’s turnover in the previous year, 2014, was 28.92 billion US dollars to 1.74 billion as its net profit ranking it to be the thirteenth largest private retail company in the United States (Forbes.com, 2014). Currently, the price of its stock share is around 39 US dollars per share capital. The company has managed to build a niche for itself competing with the likes of Costco, Whole Foods, BJ’s Wholesale Club, Sam’s Club and even Wal-Mart.

Amira, I really enjoyed reading your post as I could truly relate to it. This brings back great memories of watching my mom go shopping at the grocery store. To give a quick definition for monopolistic competition is it many firms offer products or services that are similar, but not perfect substitutes. As I grew up I started to understand what exactly a substitute was as my taste buds had evolved. My mom typically uses Prego spaghetti sauce when she makes spaghetti, but one day she used the Walmart brand and everyone in the house tell the difference without her even telling us. I do not intend to say that all substitutes are not popular, but the Kroger oatmeal was a fan for older brother compared to the name brand oatmeal. At the end of the