Analysis Of George Lois 's ' The Masculinisation Of The American Woman '

Society faces an issue that is not usually addressed because it is seen as the norm in today’s American culture. It is the crisis of masculinity. The notion of how men should be portrayed is not usually identified as a problem; today’s society views men’s apathetic and exasperated exterior as the orthodox behavior of everyday life. Boys at a young age are taught by the popular culture that they need to be a “real man” - strong physically and emotionally. The mask many men put up is based on the extreme idea of masculinity that emphasizes toughness, physical strength and gaining the respect of others through violence or the explicit threat of it. This front is put up by men because they do not want to stray from what is accepted, for men who

Kenon Breazeale’s argument in his text begins by touching on how Esquire would place certain articles in their magazine in hopes of attracting the male consumer. In order to do this, Breazeale claims that the magazine did so by the “simultaneous exploitation and denial of the feminine” (Breazeale 72). In that way, the magazine

What is it that drives commercials towards their target audience? Commercials can be for a certain age, race, and sometimes even a certain gender. Pop culture has influenced the minority groups and shed light to women 's rights or so it was thought. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards a particular gender. What is interesting is it shows a false image of the opposite sex to the audience being portrayed toward their preferences. It is the image the audience wants to see that appeals to them. This is all in an attempt to sell their products and take advantage of our desires and anxieties. Craig shows commercials brings gender norms that produce the ideas of what a man’s man and a woman’s woman which is why he would agree with Shaffer because it promotes an old way of thinking.

The definition of masculinity; Is the fact of being a man or having qualities considered typical of a man.

Rockwell’s ‘Rosie’, which appeared on the cover of The Saturday Evening Post in the 29th of May, 1943, was inspired by a real woman by the name of Mary Doyle. It shows a muscular feminine figure in front of an American flag, on her lunch break, sitting on a stump, riveter gun on her lap, factory goggles pushed up on her forehead and wearing dirty overalls. She looks confident, strong and comfortable in this environment, doing this job freely and willingly to support the US war effort. The illustration resembles a Michelangelo’s painting from

The article “The National Conversation in the Wake of Littleton is Missing the Mark" By Jackson Kats and Sut Jhally is about finding the cause of violence and relating it to students who dispense harm to society, as well as other students. There is a focus on masculinity, along with behavior and how that behavior is being influenced by the environment. The article focuses on factors such as peer exclusion, the prevalence of violence in the media and most importantly, violence in relation to gender. .

Right of the bat, the 1950s saw magazine and publishing companies facing an exponential growth in popularity. Due in part to the public’s fear of both the “Cold War” and the “Korean War”, family oriented magazines like The Saturday Evening Post and Look continued to post articles highlighting current events, fictional stories, family life and illustration. As they grew to the top of the consumer market, women became the primary demographic for these magazines. The most prolific magazines in the women's market where Ladies Home Journal, Woman’s Day, Woman’s Home Companion, Good Housekeeping, Redbook, McCall’s and Cosmopolitan. (www.illustrationhistory.org)

Masculinity is not a single-definition trait; it relies on an ever-changing spectrum which can never be truly measured because of all the different factors having to be considered. The “manly” man of the 1800’s, who’s emotions were hidden to display strength, would no longer be considered the “ideal” male in society. As shown in the ads of Suistudio; feminist ideals have permeated into the “thick coating” of the masculine archetype. No longer is “femininity” in need of the male protectorate as a sturdy platform to build a steady life on in an ever-changing world, for they are becoming one in the same. Suistudio’s recent ad campaign shows that preferred-masculinity is changing from its traditional firmness to a strength shown by a man’s emotional comfort within an evolving world while protruding the outward appearance of physical health.

The novel Things Fall Apart took place in the Igbo Society-the part of the world that has very strict views on gender roles, but not just gender roles. It is likely that every individual in the Igbo society viewed or defined masculinity differently. To some, masculinity was expressed through anger and violence; to others, masculinity was expressed through a man’s responsibility. These different views on masculinity can create conflicts and can therefore impact individual's life. In the novel Things Fall Apart, Okonkwo and Obierika different interpretations of masculinity led them to a different life and such intention was successfully introduced through Achebe’s uses of foil characters.

Gloria Jean Watkins, known by her pen name Bell Hooks (the name of her great grandmother), was born September 25, 1952. She grew up to be the author of more than three dozen books, the topics of which range from gender, race, and class, to spirituality, and contemporary media. Hooks attended Stanford University, The University of Wisconsin, and The University of California, Santa Cruz, eventually earning her P.h.D. In her article, “Understanding Patriarchy,” Hooks argues that patriarchy isn’t only harmful to women, it’s harmful to men as well, in different ways. Patriarchy sets rigid gender roles that say women are to be docile, obedient, and nurturing, while men should be violent, dominating, and aggressive. This ideal greatly emotionally stunts men, and makes it so that they cannot express themselves in any way other than aggression. In this article, Hooks was very effective in explaining and giving examples as to why the patriarchy negatively affects both men and women, and that it is up to both to break free from these constraints and work together to end the patriarchy.

Masculinity is described as possession of attributes considered typical of a man. Hegemonic masculinity is a form of masculine character with cultural idealism and emphasis that connects masculinity to competitiveness, toughness, and women subordination. Masculinity hegemonic is the enforcement of male dominion over a society. Masculine ideology dates back to the time of agrarian and the industrial revolution in Europe when survival compelled men to leave their homesteads to work in industries to earn a living for their families while women remained at home to take care of family affairs (Good and Sherrod 210). Women did not work in industries then because industrial labor was considered too physical beyond their capacity. This led to

In contemporary society, hegemonic masculinity is defined by physical strength and boldness, heterosexuality, economic independence, authority over women and other men, and an interest in sexual relationships. While most men do not embody all of these qualities, society supports hegemonic masculinity within all its institutions, including the educational institute, the religious institute and other institutes which form the ideological state apparatus.

There are many existing literatures on women and weightlifting. This research will be focusing on how hegemonic masculinity has set ideas of gender roles and how these women challenge the social discourse that they face being a muscular or look ‘manly’.

Masculinity and femininity are unescapeable. We are taught how to be masculine or feminine from birth but for men, the highest form of masculinity achievable is hegemonic masculinity. In this essay, I will define hegemonic masculinity, discuss how it perpetuates homophobia by restricting the way men interact with one another and by the use of the word fag, and how it perpetuates gender inequality through the expectations of violence, no emotions, and being breadwinners.

Given that the structure of gender qualities has been a large part of our views, in regards to a variety of issues, a number of people take exception to variances from within these rules. Keeping this in mind, we will discuss the reasons why many individuals are discouraged from crossing traditional gender traits, and closely examine parts of the article assigned for this paper.