Analysis Of George Ritzer 's ' The Mcdonaldization Of Society '

The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants. My belief is that the process of McDonaldization has lead our generations toward a more a much more efficient lifestyle, with much less quality. From my observations and studies of these fast food resturants, several themes have become

McDonaldization of society- the process by which ordinary aspects of life are rationalized and efficiency comes to rule them, including such things as food preparation p. 173

Who is the sociologist given credit for coining the concept of the McDonaldization of Society?

Max Weber used the bureaucracy to represent how the society changes over time whereas Ritzer sees fast food restaurants as a better way to describe how societies change and become more of a contemporary thought pattern. Ritzer understands McDonaldization as a process in which it is slowly taking over the world, he says it can be summarised by just one small quote “the principle of fast food restaurants are coming to dominate more and more sectors of the American society as well as the rest of the world” (Ritzer 2008). He states that the past, present and future of McDonalization has appeared from the iron cage to fast food restaurants which shows that rationalisation is still developing, the iron cage is a way to describe it in the past and McDonaldization helps to describe it in today’s society, rationalisation will continue to progress until other contemporary sociologist find different ways to define it. Although McDonaldization offers many advantages as it gives customers quick food at low prices it also has disadvantages just like the bureaucracy they both suffer from irrationality, like fast food restaurants a bureaucracy can be a ‘dehumanising’ place to work and be served by. Many things are developed by technical devises rather than the human hand (Wynyard 1998)

McDonald’s is a drive thru restaurant where customers need to wait in line to order as well as pick up their food. This is likely the most dehumanising aspect of the company since they treated people as parts of an assembly line. Moreover, routinization such as maximising managerial control can be found in McDonald’s and it is related to the idea of Taylorism. Where Max Weber used bureaucratic model to describe the movement of the shifting society, George Ritzer believed the operation of fast food restaurants have become a more suitable contemporary paradigm in modern community. Therefore, Ritzer introduced his idea of McDonaldization in 1993 and it comprises four key dimensions: efficiency, calculability, predictability, and control. Among these components, ‘control’ represents workers become standardized and nonhuman technologies would substitute for them. He declared that the principles of fast food restaurant would dominate more and more regions of American society and throughout the world. In fact, apart from food industry, McDonaldization expands all over the world which include bookstores (B.Dalton’s) and toy stores (Toys R Us) (Ritzer, 1993:1).

The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food

George Ritzer, in his book The McDonaldization of Society, has given a good understanding of the kind of world we live in. He describes the concept of McDonaldization, which is the process in which the principles that form the basis of McDonalds are greatly influencing the rest of society. McDonalds runs its business on the following key elements: efficiency, calculability, predictability and control by non-human technologies. A fifth element, which Ritzer perceives as a disadvantage of McDonaldization, is the irrationality of rationality. This is the idea that a society which is based entirely on rationality is not a normal human society because humans are not

Health care is something that affects every person in this country, and the rising cost is making it nearly impossible for people to afford. In The McDonaldization of Society, George Ritzer shows how the health care industry is changing and how the phenomenon of McDonaldization is effecting how we receive health care. Healthcare has become more efficient, calculable, predictable, and controlling. In the following sections, I will explore further these aspects of McDonaldization and how they relate to the health care industry.

McDonaldization is becoming the new wave of job types where workers are being deskilled, dehumanized and exploited. Machines are taking over tasks which the employees used to do such as bank machines (interact). The McDonaldized jobs now instead of making the employee do all the work they have the customer working too, for example when the customer cleans up after eating. These jobs are becoming less interactive and personal because workers are becoming dehumanized and only allowed to follow a script, there is also the fact that fast food Company’s use drive through, where limited interaction occurs and are many restrictions. These types of jobs which the author George Ritzer labeled

. Through his research which states that by simply neglecting the variety and diversity of consumer practices in different regions and parts of the world and the various uses to which consumers can put McDonaldization, using its products and procedures to serve their own needs. There are many ways Mcdonaldization can be resisted in: social institution, education, the economy, family, as well as religion and military that our society can reverse the effects on the way we live.

George Ritzer describes McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world”. McDonaldization is the idea that our society is becoming more efficient and more fast paced. Rational systems can be defined as “unreasonable, dehumanizing systems that deny the humanity, the human reason, of the people who work within them or are served by them”.1 Today there are many types of businesses that are increasingly adapting the same values and principles of the fast-food industry to their needs. Rational systems are dehumanizing our society and seem to be even more irrational than convenient. “Almost every aspect of

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

McDonald's has had a global impact on the food industry. McDonald's developed a revolutionary idea known today as fast-food. This impact began in 1930 when Maurice and Richard McDonald left New Hampshire seeking to make a fortune in Hollywood, started up a drive-in restaurant in San Bernardino. Unlike so many other food-service operations at the time, McDonald's came up with new ideas that turned the usual slow paced dinner into a finely tuned engine.

McDonaldization involves a process of rationalization described by George Ritzer that is utilized by sociologists (Ritzer 292). Ritzer elaborates the aspect of McDonaldization of society is manifested in situations, for example, where a society adopts the features of a fast-food joints. Worth a note, fast-foods are growing very popular because they highly fits with most individual contemporary lifestyle.

The McDonaldization theory defines the process of which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world (Ritzer 1). Within McDonaldization there are five different concepts embedded into this theory, which are efficiency, calculability, predictability, control and lastly irrationality of rationality. These concepts are not just used in fast-food restaurants, but are becoming more