Analysis Of Grand City Travel Agency And / Or Peter Planet's Advertisement

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Q1. Issue 1: The first issue at hand for this case study is whether the advertisement by Grand City Travel agency and/or Peter planet 's advertisement is misleading and deceptive, meaning to lead into error. In order to establish if there was a breach by the agency, we need to look at section 18 of the Australian consumer law. Three criteria need to meet in order for there to be a breach by the agency. These 3 criteria are: Identify the relevant audience: The advertisement being in a newspaper advertisement, The Geelong Advertiser, The Age and The Herald Sun. This audience would want to have an experience and as the advertisement says ‘adventure of a lifetime’. This being in the advertisement, the audience would expect for this to be the case. What impression is being conveyed: In this case, the agency makes clear what it offers with the tour. A reasonable person would expect these things to be true to life as it is written there in the advertisement. Some examples include that the tour is 21 days, which are fully escorted, the experience will be ‘an adventure of a lifetime’ or money back. As it turned out these things did not come true to life, even though a reasonable person would have expected these things when booking the tour. In particular, the relevant section is section 34 of the Australian consumer law with respect to nature, the characteristics, the suitability for their purpose, or the quantity of any services. The criminal provision is s155 of the Australian
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