Analysis Of Haigh ' S Chocolate

1707 Words Apr 6th, 2015 7 Pages
Haigh`s Chocolate believes in following the traditional approach to sell its products so all the chocolates are manufactured in its small factory on Greenhill Road in Adelaide and most of the chocolates are sold through their own retail stores across Australia.
Customers can either visit the 14 stores located in Adelaide, Melbourne and Sydney to buy the chocolates or the brand even provides the option of placing an order online and over the phone by calling the number 1300 HAIGHS (1300 424 447). All the customers are provided with the tax invoice in their email and an email from Australia Post with their package tracking number.
When certain customer`s were interviewed about the brand they told that Haigh`s has a strong brand value and they provide excellent quality of chocolates with really quick service through highly trained and friendly staff at their stores so the customers believe in them.
One of the customer also mentioned that people are aware about the services that Haigh`s Chocolate takes part in regarding protection of environment and using the sustainable methods of farming. So through Haigh`s Chocolate customers believe to contribute something into this social act.

Due to the absence of cocoa growing industry in Australia the brand imports the best quality of cocoa from around the globe. All other processes like roasting and blending are done locally which helps to give business to the Australians industry as well.
Several other important…
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