Analysis Of Haigh 's Chocolate Factory

Chocolate was previously considered a “delectable symbol of luxury, wealth, and power” (Klein) in the 1500s. Using modern technology, it is now easily produced. While

The premium chocolate industry is a large market in the United States and continues to grow around 10% annually. It is also populated with very strong

Haigh’s Chocolates represent their luxury brand by offering a premium product at store locations in heritage listed or architecturally significant buildings in CBDs which are having good quality interiors and

Haigh’s Chocolate provides quality products and service throughout Australia and make sure to produce only the best raw materials from

Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was

208). The international market had an increasing need for reliable and homogenous product, resulting in nearly identical practices on farms throughout the country (Losch, 2002, p. 208). When Côte d’Ivoire became independent, it resulted in a dramatic spike in production that would help make the country become a market leader (Losch, 2002, p. 208). By the 1980s, the cocoa sector had been received the local government’s blessing and gained a reputation for quality mass production (Losch, 2002, p. 210). This reputation was well-merited; Côte d’Ivoire has supplied almost 50 percent of internationally traded cocoa since the 1970s and continues to do so to this day (Losch, 2002, p. 206).

Amid the 1950s and 60s, Haigh 's chocolates were additionally sold at the movies. In the 1960s TV controlled the silver screen as a type of excitement so John Haigh looked somewhere else to develop the business. In 1965 Haigh 's opened the principal store outside South Australia, in Collins Street Melbourne, where Haigh 's chocolates ended up being generally as well known.

e) Maintenance contracts - Maintenance costs should be included as incremental cash flows because they could change the NPV of the project if the maintenance costs are significantly different for each of the different projects.

The transportation cost of chocolate was high and small mom and pop stores commonly supplied chocolate made locally. Today you would be hard-pressed to find local chocolate in the United States, with the shelves dominated by four major brands. The

In the article “ Are We Running Out Of Chocolate?” by Kathy WIlmore it states that the demand for chocolate in the world is becoming higher and higher and creating problems across the globe. For one thing, the demand for chocolate is rising around the world. According to the article “cocoa prices have risen by more than 60% since 2012. When manufacturers have to pay more for raw materials [such as cocoa the main ingredient in chocolate], sooner or later they pass the costs onto consumers”(Wilmore 9).

The premium chocolate market has been growing at 20% annually, showing that buyers are willing to pay more for a better tasting and better quality chocolate. The declining growth of the overall chocolate market and rapid growth of the premium chocolate market is positive for current producers of premium chocolates in that the decline

Haigh’s has always given world class experience of chocolates to its customers without compromising with quality. This has obviously proven to be another great strength of the company. The reputation and positioning of the family business in the market is another strong point. Innovation of the company lies in its concept of factory tours by its customers which brings in customer’s awareness and a sense of reliability. Internally seeing, the senior management of the family business is its strength as the love and affection for the business is in the blood of Haigh’s managing

The cocoa Delight has target to open 100 stores in Australia till 2016.For that they try to examine the two way either franchising or joint venture partner. The ceo help to provided with consultant report for the franchising option. They got proposal from the haigh’s chocolate on the joint venture option.

‘’organisations exist and function within society and consequently are subject to a variety of social influences. These influences, which include demography, social class and culture, can change over time and affect both the demand and supply side of the economy. Marketing organisations recognise and make use of these factors when segmenting markets for consumer goods and service’’ Worthington, I (2009) p.135.

Nearly 100 years after it opened its doors, Haigh’s Chocolates continues to flourish despite rising retail rents, increased labour costs and soaring energy prices combined with declining foot traffic have caused similar businesses to close or contract.