Analysis Of Haigh 's Chocolate Factory

Amid the 1950s and 60s, Haigh 's chocolates were additionally sold at the movies. In the 1960s TV controlled the silver screen as a type of excitement so John Haigh looked somewhere else to develop the business. In 1965 Haigh 's opened the principal store outside South Australia, in Collins Street Melbourne, where Haigh 's chocolates ended up being generally as well known.

e) Maintenance contracts - Maintenance costs should be included as incremental cash flows because they could change the NPV of the project if the maintenance costs are significantly different for each of the different projects.

Haigh’s Chocolates represent their luxury brand by offering a premium product at store locations in heritage listed or architecturally significant buildings in CBDs which are having good quality interiors and

Haigh’s Chocolates represent their luxury brand by offering a premium product at store locations in heritage listed or architecturally significant buildings in CBDs which are having good quality interiors and

The cocoa Delight has target to open 100 stores in Australia till 2016.For that they try to examine the two way either franchising or joint venture partner. The ceo help to provided with consultant report for the franchising option. They got proposal from the haigh’s chocolate on the joint venture option.

In order for Steve Parkhill to increase the growth of Rogers Chocolates by more then doubling its current size within the next 10 years, the following issues needs to be addressed:

Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was

Haigh’s Chocolate provides quality products and service throughout Australia and make sure to produce only the best raw materials from

Strengths = Premium chocolate markets grows 20 percent annually, high quality hand wrapped packages, stores are located in tourist areas (cruise ship traffic), well established in history, high quality ingredients

Haigh’s has always given world class experience of chocolates to its customers without compromising with quality. This has obviously proven to be another great strength of the company. The reputation and positioning of the family business in the market is another strong point. Innovation of the company lies in its concept of factory tours by its customers which brings in customer’s awareness and a sense of reliability. Internally seeing, the senior management of the family business is its strength as the love and affection for the business is in the blood of Haigh’s managing

‘’organisations exist and function within society and consequently are subject to a variety of social influences. These influences, which include demography, social class and culture, can change over time and affect both the demand and supply side of the economy. Marketing organisations recognise and make use of these factors when segmenting markets for consumer goods and service’’ Worthington, I (2009) p.135.

The company’s products are gourmet chocolates, over one hundred varieties of other chocolates, fudges and varieties of caramel-covered apples, roasted nuts and chocolates, also a variety of confectionary. Marketing process of the company is in-store promotions and point of purchase materials. The local stores used

SWOT Analysis Strengths High Quality Products Strong brand image Attractive Packaging Tours to the factory Weaknesses Premium pricing Lower market share Opportunities Market development Diversification strategy in their product line Developing of kiosk marketing Change in marketing mix strategies Threats Awareness about health consciousness among the young people. Increased competition Good quality maintenance is a challenge Strengths- 1. High quality means the raw cocoa beans extracted from the UTZ certified plants from different parts of the world and it is hand wrapped which increases the features of the chocolates. 2. Strong brand image refers to the different ways they are making and promoting their products and engage in sustainable practices has turned Haigh’s very popular.

Background; the company is United Kingdom’s one of the principal chocolate producers and retailing organization, also known for dealing with many other types of confectionary products. This organization has been doing business, since its inception in the year 1911, with around

Nearly 100 years after it opened its doors, Haigh’s Chocolates continues to flourish despite rising retail rents, increased labour costs and soaring energy prices combined with declining foot traffic have caused similar businesses to close or contract.