Analysis Of Harrah 's Entertainment, Inc. Essay

Decision making and communication are at the center of business success and efficient business analytics would only be effective through the use of proper information systems and that are up to date with current trends as well as optimizing on the available channels.

Harrah Entertainment, Inc. is a multifaceted business with large scope of services. They compete in 23 locations to be viewed as best service-driven and customer-driven organization for their hotel accommodations, gambling experience, entertainment offerings, food and beverage options and quality. In many locations, competition is steep causing tight markets and desire to win an edge. Other competitors focus on outshining and glamorizing their amenities to attract and captivate the market (Delong & Vijayaraghavan, 2003). Harrah’s approach is much different; they focus on marketing-based attraction and consider their bread and butter to be in guest services and consumer satisfaction. Harrah’s model has historically relied heavily on its people to accomplish their goals of gaining market share, increase operating profits and revenue through creating memorable experiences for happy, hungry and tired guests (Delong & Vijayaraghavan, 2003).

Business intelligence (BI) merges architectures, tools, databases, analytical tools, applications, and methodologies. It also is context free like DSS. BI deduces the connections between business entities by evaluating copious volumes of historical data which supports decisions. BI has four major components consisting of a data warehouse, business analytics, business performance management, and a user interface.

Ever since modern technology has been developed so much in advanced, companies running their businesses has been exceptional with the use of newer updated information technology systems. Essentially it has been a more efficient and productive tool improving businesses significantly with advanced IT with the cost a less amount of spending’s and employers. Companies should be able to recognize that better data management and the analytics has been the key factor to sharpening the business wisely allowing it to grow with more potential in skillset and mindset such a making s smart decisions t, fast in solving and efficient in producing. For instance, Business activity and work

My organization Penske Truck Leasing has been experiencing a sharp decline in the revenue generated from its full service leasing. Results of initial sales analysis concluded that the inflow of the new customers for full service leasing has been growing steadily; thus to increase revenue, the focus needs to be on the renewals for the existing customers. The company realizes that a lack of validated customer loyalty drivers prevents effective focus on customer retention and thus directly affects profitability. Challenges with data availability and business metrics have made attempts to measure and diagnose our service delivery and customer experience, both, difficult and inconclusive. In order to address this challenge, the organization has launched an initiative to build a customer analytics system that can achieve a single view of customer experience and make decisions about how best to acquire and retain customers, recognize high-value customers and proactively interact with them. I have been identified as the lead architect for the BI and analytics team that is going to implement this project.

CLM Designs Unlimited is the premier design firm of the Southeast United States. They have over 2,000 clients and growing. The clientele is not just in the states but does include overseas customers as well. There have been instances where they have been unable to locate information at the time when it was needed. This is not to say that the information is not accessible; but, there is a need for the overall information system to provide insight into utilizing business analytics into the business. Business analytics is used in order to provide awareness into the market that a particular business is involved. It can be used to report on historical data as well as providing information related to future events by adding value and insight (Stubbs, 2013).

As a large, multi-national financial institution, BAC / ML is at the forefront of the analytical revolution. In an interview with PriceWaterhouseCoopers (PWC) , Brian Moynihan discusses how technology can improve operational efficiency. This is a point that Davenport & Harris make in “Competing on Analytics” - that in today’s market, efficient and effective execution are one of the strategies that can pay off in separating a company from its competition. Mr. Moynihan further speaks to how big data analysis is one of the tools that can provide the intelligence needed to achieve some of their strategic goals. As one of the world’s largest banks, BAC/ML certainly has the funds and resources to bring this intelligence to bear - provided that

The analytics team could then start to analyze the data using data mining and business intelligence techniques. All three types of business analytics: descriptive, predictive, prescriptive analytics techniques should be utilized. The goal of the analysis would be to look at indicators and correlations that lead to incidents occurring and try to determine ways to help prevent these occurrences in the future. Identify proactive ways to change behaviors and actions will be important.

What are the objectives of the various Data Base marketing programs and are they working?

Through these customer profiles, Harrah’s was able to predict potential customer playing patterns and compare these predictions with observed behavior. Differences in observed and predicted behavior allowed Harrah’s to identify three opportunity segments where the customers were believed to be “high-worth” and worth the time and money investment to convert them to Harrah’s customers only.

Currently, the company has its own analytics team in sales and administration department, doing daily data analysis in order to improve the sales number in physical stores and the decision-making process of management.

The Business Intelligence dashboard is a streamlined, easily accessible, and a more accurate and significant reporting process. It presents the ability to gauge performances, understand the impact of perpetually changing conditions; it assists in making quick and well-informed decisions for performance scenario planning, as well as what-if-analysis, at all various levels of comprehensive and real-time information. In short, the dashboards provide a succinct and yet visually appealing snapshot of an organization’s performance, as a result, leadership create accountability and are better able to focus on more value added activities for proactive guidance for employees to work consistently together as a whole.

Business Intelligence is the gathering and analysis of large amounts of information so as to gain insights that propagate strategic and tactical business decisions. Business Intelligence is the mix of the processes and technologies which change data into information. It includes a wide category of technologies, including data warehousing, multidimensional analysis or online analytical processing, data mining and visualization, as well as basic queries and multiple types of analytical tools for reporting. These technologies allow business stakeholders to collect, store, access, and do the analysis of data to improve the business decision-making capabilities.

o Business Analytics Module: Develop a structured business analytics module, through well-defined and communicated business rules. This will assist in delivering a solution providing systematic reporting of information to customers and internal end users.

Harrah’s Entertainment, Inc. has been a pioneer in the casino industry by becoming the first company to become publicly trade in the stock market. Also, they have set themselves apart from competitors with their approach to customer service and building lasting relationships. These differentiations from competitors lead them to highly invest on information technology to track customer’s trends and habits.