Analysis Of Hofstede 's Dimension Of Culture

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Question 1. How might the troubles with the tourism company be explained by Hofstede’s dimension of culture. Make sure to look at both Japanese and American cultures. Table 6.1 Show Japan and the United States rank on the five dimensions of culture. Individualism- Collectivism Uncertainty Avoidance Power Distance Masculinity- Femininity Long-Term and Short-Term Japan Both Extremely high Moderate Extreme masculinity Long term United States Extreme individualism Low Moderate High masculinity Short term Looking at the chart the first dimension of culture plotted is individualism-collectivism. This dimension addresses how people define themselves and their relationships with others. Cultures that fall on the individualism side of the continuum share four characteristics. First, such cultures consider the individual to be the most important entity in any social setting. Second, individualistic cultures stress independence rather than dependence. Third, individualistic cultures reward individual achievement. The last characteristic is; individualistic cultures value each individual’s uniqueness. The United States according to the chart ranks as an extreme individualism culture. In the story, Mark Hastings, the chair of the oversight committee went through a lot of red tape and bureaucracy trying to track down the director of Marzu Tours. Mark didn’t get anything accomplished once he got in touch with Yushiko Sato the employee at
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