Analysis Of Huawei Technologies Ltd. Essay

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Huawei Technologies Ltd., is a privately owned company based in China, founded in 1987 by Mr. Ren Zhengfei, a former engineer in the Chinese military. Huawei is an international information and communication technologies provider that offers services for consumers worldwide. Looking at the company’s history, Huawei was focused on manufacturing phone switches, but has since “expanded to provide operational and consulting services alongside manufacturing communication devices.” (Huawei, 2016). In 2015 the company’s revenue for the year end was $60.8 billion (Statista, 2016), an increase of 37% from the previous year. “Huawei exists to serve customers” (Ren Zhengfei to BBC, 2014), and develop strategies to satisfy their needs. It is ranked in the top 100 Best global Brands (IPSOS, GFK).

Our market audit on Huawei will focus on the internal environmental analysis, then the micro and macro environmental analysis. To do so, we will use a range of marketing tools (Porter’s five forces, Marketing Mix, and PESTEL).

1. Internal Environmental Analysis

The main focus of an internal environmental analysis is to focus on Huawei’s organizational culture, marketing mix and the key strength and weaknesses. Then we will discuss the factors that are likely to impact the firm’s success. (Huawei, 2016).

1.1. Organizational Structure

To begin with, Huawei’s core values are “Customer-centric, inspiring dedication, persevering, and growing by self-reflection, integrity, and
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