Analysis Of Jean Kilbourne 's ' Two Ways A Woman Can Get Hurt ' Essay

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Jean Kilbourne’s essay Two Ways a Woman Can Get Hurt is a powerful piece of work that brings the problems of the sexualization and objectification of women and children in advertising out in the open. Kilbourne states that this pornographic advertising is promoting male dominance over women, and in return promoting male violence against women. Domestic abuse and violence against women have always been a problem, but the media may be making it worse. Her audience is middle-aged and younger women who are most likely to experience male violence. She does try to include a little for a male audience, but her main focus is on strong and independent women who will understand her point about the use of degrading pornography in ads.
People are so used to seeing ads that they have become immune to them, so advertisers blatantly use sex to sell their products. Most people, immune to ads, won’t even think about the deeper meaning behind an ad. They will notice the product, but because the product is in a sexual situation, they will associate that featured product with sex. The problem with this advertising is that it, more often than not, uses women in compromising situations where the man has power over the woman. Some of these ads she presents as evidence are extremely violent and aggressive. One ad she mentions is three guys blatantly attacking a woman and it’s advertising women’s jeans. I agree with Kilbourne when she states, “Male violence is subtly encouraged by ads that
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