Analysis Of Jeff Bezos ' Administration Of Amazon

Jeffrey Bezos started Amazon in 1994, after identifying that Internet usage was growing at a rate of 2,300 per cent per year (Emerland, 2012). Working from a 400-square foot office in Seattle, Jeffrey launched Amazon in July 1995. By the end of 1996, Amazon has posted sales of over $16 million and served about 180,000 customer accounts, which made it one of the most successful Web retailers in the world (Galante, 1997). Amazon has continued to expand its customer base, and sales revenues have increased every year. The firm’s revenues increased from $16 million in 1996 to $41.1 billion in 2011 (Bloomberg, 2012). The logo: evolved from a river to a smiling arrow (pointing A to Z) forming a

Amazon.com was founded as an online bookstore in July, 1995 and went public in May 1997. In June, 1998 Amazon.com launched its music store. Since then Amazon.com has become the most prominent Internet retailer. Over time Amazon.com has added several products including electronics, health and beauty products, house wares, kitchenware’s, music, tools, toys, videos, and several services such as auctions, 1-Click ordering, and zShops. Amazon.com has expanded nationally and internationally and now operates several customer service and distribution centers in the United States and international web sites that

Jeff Bezos, founder, chief executive officer, president, and board chairman of the mega Internet store Amazon.com is considered one of the most innovative entrepreneurs of the e-commerce industry. At the age of 31, with just a computer science degree, little funding from his family, and a challenging idea, Bezos set out to pursuit his entrepreneurial vision of a internet bookstore which had turn into the biggest online retailer of our times (Jeff Bezos, 2007).

Since it founded in 1995 Amazon.com has become one of the world’s largest online retailers. Even during a period when most .com companies were falling apart Amazon.com managed to stay a cut above and survive successfully. Amazon.com is currently the 11th most searched site in the world (Amazon.com, 2015). Amazon business is built around cost leadership ensuring that they maintain an ability to sell bestselling books at a reduced rate of 30 to 40 percent off what other retailers are selling. Over the years Amazon.com has moved from selling strictly books to many unrelated items such as kitchen appliances, games, DVDs and even herbal supplements.

When amazon was founded in 1996, the company began as a small online book retailer but has since transformed into a retailing giant that is able to compete in a highly competitive market. Although amazon competed predominantly with other e-retailers during the information technology boom that took place in the 90s, with an aggressive business and supply chain management strategy, amazon was propelled among the ranks of other industry leaders. Amazon has created a reputation that is characterized by its innovation, supply chain management strategies, and the use of disruptive technologies.

One of America’s greatest start-up success stories is Amazon. Jeff Bezos launched the website in 1995 and he is now having revenues of $61 billion. At the start of e-commerce, Amazon was an innovator of delivering supreme customer service, which at that times was very rare. Amazon is an illustration of massive organising skills, the company sells an enormous range of products, all day, every day, for 365 days a year and is able to maintain over 80 warehousing and fulfilment centres.

Amazon managed to go from online bookseller to the largest retailer in the United States. Today, there's almost nothing Amazon doesn't sell. Today, online commerce saves customers money, and precious time, Bezos knows that by personalization it would create real value for its customers and, by doing so; I feel each of the efforts he selected were successful because his hopes to build an enduring franchise worked, even in established and large markets. Bezos has inspired a willingness to continually learn and adjust, which has helped Amazon rise to the top. There were risk factors identified in the report and suggested a long-term strategic solution to help mitigate it. Success doesn't happen overnight. Bezos original 1997 letter to shareholders provides a glimpse into the extraordinary focus the famous founder has maintained through the years, along with some excellent lessons for all who reads it He stresses those to keep moving forward look to the future and look for the long term. He believes that a fundamental measure of success will be the shareholder value we create over the long-term (Quittner, J. 2008). He understands the stronger the market leadership is; the more powerful our economic model

Amazon.com is ranked number one out of the 'Top 25 U.S. E-commerce Retailers (ranked by annual sales) ' as of 2016 (Zaczkiewicz, p 1). Amazon ranks above many other e-commerce retailers, such as Wal-Mart, Apple, Staples, and Macy 's. The business model, customer value propositions, revenue model, marketspace, main competitors, comparative advantages, market strategy, management team, and organizational structure has helped Amazon to stay in business since 1996.

Since founded in 1994 by Jeff Preston Bezos, the Amazon Enterprise has exploded across America and nations around the world. The company has scattered themselves out from the different medias they touch and coordinate with other companies just as or more powerful than them. From this strategy, Amazon was able to spread themselves out to 300 million users for their website in 2017. Where Amazon are at their peak, other companies and suffer their powerful influence. It has only taken 25 years for the company to broaden and expand to become one if not the most dominant institutions across the American nation.

Amazon wasn’t always the company we’re familiar with. The company, then known as Cadabra, was founded in 1994 by Jeff Bezos, former vice president of the firm D.E. Shaw. Bezos decided to create Amazon after he saw an annual report that noted the 2,300% growth in the web. The internet had existed for years prior, and online businesses had already begun taking root. However, the web was an idea people were still getting used to, and few people recognized its potential. As such, there was plenty of opportunity for online businesses, and Bezos began considering the possibility of selling products on the internet. He concluded that he wanted the top book-selling brand online.

Amazon, a powerful company, has challenged many of its competitors and nearly causing them to go bankrupt. Jeff Bezos has taken amazon through changes and seemingly all for the better.

Since 1994, when Amazon began, Jeff Bezos has been known for thinking outside of the box and looking for new and innovative ways to grow Amazon by bringing different technologies and services to their millions of customers. When discussing being influenced by other companies, Bezos once said, “You want to look at it and say, ‘That’s very interesting. What can we be inspired to do as a result of that?’ And then put your own unique twist on it” (Lashinsky, 2012). Bezos strives to bring products and services to the customers that they need but in a way different than any other competitor is currently doing. Some of the major technologies and innovations that Jeff Bezos has brought to Amazon since their startup 20 years ago are the Amazon Kindle and the Amazon Prime service among many others.

Test launches faster and expands. When Bezos decided to sell on the internet, he had a choice of 20 possible products, including CDs, books and software. In the end he chose the books because there were millions of titles and would have a competitive advantage over fixed bookstores where, at best, could store a couple hundred. In 1995 he opened "the world's largest library" (Cadabra.com, later renamed Amazon) that made him famous. Since 1998, after checking the successful sale of books, he began to sell other products (first Christmas). He soon branched out and today Amazon sells almost everything from books to clothes, toys and electronics, and their own TV shows online.

In my analysis of Jeff Bezos, founder and CEO of Amazon.com I investigate if his leadership exemplifies the qualities of effective and ethical conscious leadership. I also examine an alternative perspective into the ethics and dynamics of how Jeff interacts with his employees. In order to be an effective leader it is imperative to develop a distinct leadership philosophy statement. Establishing this personal leadership philosophy will serve as a guide and reminder to consistently live out these principles. To improve leadership, it is essential to evaluate other leaders and equally important to reflect on one’s personal leadership and philosophy.

In July 1995, the company began service and sold its first book on Amazon.com (Allenby, 2013). In just four months of operation, Amazon.com became a very popular site on the Web, making high marks on several Internet