Analysis Of Jeffrey Bezos ' Company

1869 Words Oct 7th, 2015 8 Pages
d/Summary Amazon.com was founded in the year of 1994. The founder of this company is Jeffrey Bezos. Jeffrey Bezos is still the CEO of Amazon.com to this day and is working every day to expand the business. The online retail store opened its virtual stores in July of 1995 (Fitzsimmons, 2014). During the early days of the company, its focus was on selling books which is very different from today. Every year the company continued to make more and more sales but did not record a profit. The first year the company had a profit was at year end in 2003 (Perez, 2004). This was a big step for Amazon as they continue to grow and introduce themselves into new markets. Amazon.com focuses on brand loyalty which helps capture market share based on customer needs. With the needs of the customer met, Amazon knew that it would increase its market presence. Amazon was not worried about customer relationship but instead it created a website that would create it (Fitzsimmons 2014). This was done by creating a simple website that was easy for everyone to use. The site even adapts to what a person likes which helps the customer find things that it may not have found otherwise. Through technology they found a way to customize the customer experience. Amazon is not just a website but a community that is all about benefiting everyone. The company has now branched out from just books and sell many different products today. The company is now looking to the future and is…
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