Analysis Of Joshua Zeitz's Flapper

Throughout the ages women have been stricken with often male-made oppression in many forms on the long, difficult road to their eventual initiation into equal rights. Some aspects of women’s rights today were obtained by questionable means in the past. One such act of liberation by questionable means was the introduction of a class of women in the 1920s known as flappers. These flappers were the beginning of a new wave of sexually and intellectually liberated women. Women of this age wore short skirts and revealing clothing in addition to cutting their hair into bobs and smoking and drinking publicly. These women were also outspoken in many areas,

The flapper was the harbinger of a radical change in American culture. She was a product of social and political forces that assembled after the First World War. Modernization adjusted the American life. Flapper: A Madcap Story of Sex, Style, Celebrity, and the Women Who Made America Modern by Joshua Zeitz analyzes the people who created the image of the flapper. This work is an incorporation of narrative, statistics, and scholarly work that provide a distinct insight on the “New Woman.” Joshua Zeitz asserts the flapper was not a dramatic change from traditional American values but reflected the “modern” decade under mass media, celebrity, and consumerism.

Before flappers came along women were very modest. They were brought up to be "lady-like" and did not even date men unless their parents came along. They would wear clothes that were long and fancy and would cover their bodies head-to-toe, because they were not allowed to even show their ankles. Flappers went against all theses customs. Their irresponsible actions included: around kissing men, dancing on men provocatively, and just not caring about what the rules were. Women had limited freedom in the 1900s until the Flappers came along and changed many things for women through the way they dressed and acted, creating the "New Woman" or the 1920s.

The 1920s, often referred to as the Roaring Twenties, was a time of great change and a time of powerful enthusiasm in many areas of society. The world had just finished the biggest war in history, the First World War, and the United States was left almost unharmed by the war. The United States was able to experience a decade of peace and success following the war. During this decade, America became the wealthiest country in the world (Trueman, 2000). The people in the United States went through a colorful period during the twenties. However, at the same time the 1920s was also a very rebellious and difficult time for many. The culture of the 1920s has influenced the culture of America’s society today.

Thanks to Coco Chanel, the iconic flapper image most closely associated with the roaring twenties came about. The flapper and flapper image didn’t actually come to be until around 1926 and even then was only in style for about three years. Typical flappers were women who appeared to have a bold attitude and were independent women who didn’t adhere to the previously innocent housewife image. A flapper usually had a bob haircut, a shorter than average dress, a flat chest, wore tons of make-up, drank illegal alcohol, smoked with a long cigarette holder, exposed her limbs and danced the Charleston. This was a drastic change from the typical American housewife to the reckless rebel. The flapper dresses stressed above the knee hemlines and construed straight, sleek shapes. This was the first time in centuries women’s legs were being seen in a garment. (1920s Fashion 1) Flappers loved to jazz up their costume and even their image. Many flappers’ dresses were adorned with jewels and intricate beading. The main object of the flapper image was to appear almost boyish rather than looking feminine. (1920s clothing 1)

The 1920s was an age of drastic social and political changes. For the first time in history, more Americans started living in cities rather than on farms. Americans were wealthier than ever before. People from coast to coast bought similar goods, listened to the same music, did the same dances, and even used related slang. Numerous Americans were uncomfortable with this unfamiliar, urban, and occasionally racy “mass culture”. In fact, for a large number of people in the United States, the 1920s brought more conflict than celebration. However, for a minuscule handful of youth in the nation’s larger cities, the 1920s were roaring. Prohibition gave criminals a way to illegally make money; gangsters, young men who worked in criminal gangs, began selling on the black-market alcohol. Young woman emerged during the 1920s with different appearance, attitude, and behavior; with a bobbed haircut and short skirts.

Jazz music gave rise to several subcultures during the 1920’s. One of the most well-known being the flapper. The flapper represented the changing role of women in the post war society. Women during this time wanted greater independence. They entered the workforce in an attempt to break away from parental authority and establish a personal identity (American Republic). Many women began to pursue educations and were able to make significant contributions in the fields of science and law. Often represented as shallow and not very smart, flappers were usually well educated young women who only wanted to break free from the restraints of a Victorian minded society. The trademarks of a flapper

Although the roaring twenties are usually thought of as a time of universal prosperity, the reality is that unless one was Caucasian and well-to-do, society tended to shun the outliers (women, minorities, etc), propelling them out of political affairs and social scenes. Women rebelled, becoming increasingly promiscuous as the decade wore on. In 1920, it would have been unheard of to show an ankle, sport a bob haircut, or darken one’s eyes with what seemed like paint. By 1928, the younger generation was revealed as socially progressive, engaging in previously unthinkable behavior such as smoking, drinking in bars, and sex. Flappers became prevalent, with their flouncy skirts and short hair adorned with a jeweled headband. The decade earned its second nickname, “The Jazz Age”, from the incredible musical talents that emerged out of Harlem and other areas of the United States, leading to a less “restrained” entertainment.

Flapper by Joshua Zeitz is a book that tells an epic story about the American women during the time of the 1920’s. For a better understanding, a flapper would typically be a young girl who blurred the gender roles by taking on a more masculine lifestyle. They wore their hair short, drank and smoked frequently, and explored their sexuality. With this behavior, it didn’t destroy their femininity; it just simply provided the society’s perception of what a woman should and should not be.

Frederick Lewis Allen, in his famous chronicle of the 1920s Only Yesterday, contended that women’s “growing independence” had accelerated a “revolution in manners and morals” in American society (95). The 1920s did bring significant changes to the lives of American women. World War I, industrialization, suffrage, urbanization, and birth control increased women’s economic, political, and sexual freedom. However, with these advances came pressure to conform to powerful but contradictory archetypes. Women were expected to be both flapper and wife, sex object and mother. Furthermore, Hollywood and the emerging “science” of advertising increasingly tied conceptions of femininity to

The Roaring Twenties also know as a new era which was a great time for a revolution.We think of this “New Era” as a freedom for women. Now women were “breaking down the spheres of Victorian values (Zeitz). ” In 1920, the powerful women's rights movement gave the women right to vote after so many years. Now they started to become more independent and had less restriction put into them.This time period gave rise to the flapper girls who smoke, drank, and had sex as they pleased.Many women became rebels, where they started to wear short dresses and tight bathing suits which exposed their skin, and put makeup on. All these actions taken were considered immoral and disrespectful. The early 20th century was a battle between modernism and

Flappers: A Setback to the Women’s Rights Movement Looking back at the 1920s, when the flappers became a popular trend among younger women, one might recall bobbed hair and short, unfitted dresses. Delving deeper into what it meant to be a flapper, one learns of the strict fashion sense and idea of perfect body. One discovers the party life that led these women though a reckless decade and one can’t help but notice how these flappers quickly destroyed the positive reputation of women that feminists had been working so hard to demonstrate. Feminists were working to prove that a woman was fit for a higher role in society and the flappers that were running around acting young and foolish only hindered the women’s rights movement.

Parties during the 1920s is an influential moment in America’s history. It is evident that this decade shaped America in what it is today. There were positive changes, including the Harlem Renaissance and the birth of Jazz as an art form. Also, women became more free in fashion choices and were able to show their feminine sides with beautiful flapper dresses and original hairstyles . They were able to show off their legs, the looks that women had back then reflect their culture and nighttime style that they had during parties.

In her essay she relates the rise of feminist consciousness in the 1960s to numerous changes in American society, especially the rise of other protest movements. Echols said, “On September 7, 1968, the sixties came to that most apple-pie of American institutions, the Miss America Pageant” (Echols, 308). The reason she said this was because one hundred women’s liberation activists descended upon Atlantic City to protest the pageant’s promotion of physical attractiveness as the primary measure of women’s worth. From there, the protestors set up a “Freedom Trash Can” and filled it with high-heeled shoes, bras, girdles, hair curlers, false eyelashes, typing books, and representative copies of Cosmopolitan, Playboy, and Ladies Home Journal. They wanted to burn the contents but couldn’t because of the laws for bonfires on the boardwalk. Also, word had been leaked to the press that there would be a symbolic bra-burning. However, there were no bras burnt that day. But the image of the bra-burning, militant feminists remains part of our popular mythology about the women’s liberation movement. The Miss America demonstration represents an important moment in the history of the sixties as well as the women’s movement (Echols, 309-310).

Louise Brooks, a silent movie star, was an idol of the flappers, and their prototype for offending older generations and pushing the bounds of acceptable female behavior. She led an exuberant social life, hanging in a social circle that included George Gershwin, F. Scott Fitzgerald, and other authors such as Benchley, Mencken, and Anita Loos. Louise Brooks epitomized the flapper culture and could be described as “flamboyant”, or “ambivalent”, yet always with an uneasy sense of pessimistic depression underneath it all.