Analysis Of Laura Mulvey 's Essay, Visual Pleasure And Narrative Cinema

The Hip Hop music industry is infamous for being controversial. In the article Hip Hop’s Betrayal of Black Women there’s a debate on whether the exploitation and constant verbal slander of women should be acceptable just because it sales records. It presents the question that why is it that male poverty breeds sexism? Even though women may have lived in the same environment males still see women as the enemy in their music in an effort to sell records.

Her clothes accentuate her cleavage or have a sexual shock factor, such as wearing “sequined pasties…[that] coordinate with the rest of her attire”. The vulgar, sexual nature of her raps makes it impossible for her to not receive attention from the media. Another artist, Eve, dresses sexually to accentuate her body and appears in videos with music video models but raps about social issues like domestic violence. By comparing the nature of these artists and their music, Perry tries to show that young girls have very few role models in hip hop that promote positive feminists values and body images. But, she neglects to discuss other feminist artists she mentions in the essay such as Destiny’s Child and Mary J. Blige and how their lyrics and actions in the media allow young black girls to have positive role models that show a woman can be independent, strong, and beautiful in their own way. Perry’s focus on the more sexualized female artists in hip hop and how their shocking appearance and lyrics allow them to be as successful as their male counterparts took away from the development of her argument about conservative artists and their success. By leading the reader to believe that artists are either overly-sexual or conservative, Perry limits how the reader forms an opinion on why or why not young girls’ body image may be threatened by the media and the hip hop

Director Sut Jhally, in his documentary film, “Dreamworlds 3: Desire, sex, and power in music videos”, analyzes the issue of how women are portrayed in the music world. Jhally, in his film argues how music and media has become a proud industry when it comes to advertising women, all for the benefit of popularity and record sales. Jhally believes these videos both inform and misinform our culture about our dominant attitudes regarding femininity masculinity, sexuality and race. He uses an empathetic tone in order to appeal to pathos, the feelings and experiences in women when he presents video clips that are somewhat offensive to watch as proof that women have become a common necessity shown in music videos. Often presented as being sexually aggressive and submissive, being objectified by men. He also intentionally wants to try to stir up emotions as he introduces song lyrics of women being called inappropriate names and images of women being fondled by men throughout the film. Sometimes, aggressively without consent.

Charlotte Church speaks out about this issue saying “The culture of demeaning women in pop music is so ingrained as to become routine, from the way we are dealt with by management and labels, to the way we are presented the public” (Chase par. 9). This leads to questions, for example, must women be sexualized to gain greater earnings? Does sex truly sell? When we examine artists such as Julia Hotter, HAIM, or Polica, we perceive them as strong artists who are unrestricted in their art by their gender or sexuality. However, when comparing their success, sexualized women have dominated the music industry. Chase explains that women are allowed to fill three main roles in modern pop music: One of the Girls’ Girls, the Victim/ Torch Singer, and Unattainable Sexbot. Artists such as Beyoncé would be considered “One of the Girls’ Girls” who are for women power and are considered empowering. Adele is considered a “Victim/Torch Singer” even though she does not use sexuality to sell records, lyrically, she perceives the wronged women and creates a state of despair. An “Unattainable Sexbot” would be, without a doubt, Miley Cyrus, whose main goal is to be the most successful in the music industry by being hyper-sexualized and unrealistic. If an artist does not fit into one of these categories, they generally have a much harder time being one of the most successful in the music

The misogynistic treatment of women in commercialized rap has become a widespread phenomenon which as a result has become commonly accepted by majority of the individuals in society. Rappers, in general, nowadays use women in their videos in a way which is both derogatory and exploiting. Black men in today’s society, especially in the entertainment industry, do not see women as their equals; rather they objectify them as being nothing more than sex objects. People in the Hip Hop industry do not believe that sexism and misogyny is as big of a deal as racism, thus they push this issue to the side by simply ignoring it and learning to accept it. This misogynistic portrayal of women is ruining the image if Hip Hop as both an industry and a form of expressive art. However, instead of taking action against this atrocity, many women simply believe that the images of women and their portrayal in rap videos does not represent nor refer to them as an individual and the type of woman they truly are. By being silent these women are allowing themselves to be victimized by the men of not only the Hip Hop industry but also general society. By not having a say in this matter of the false classification and portrayal of women, they are voluntarily allowing men to do whatever they please to do so, in any given time and with any approach they feel is necessary. They do not

In the essay, “Hip-Hop’s Betrayal Of Black Women”(221), by Jennifer McLune, she vents her feelings regarding hip-hop songs that are rhythmically diminishing the value of black women. She provides example on how the lyrics are being voiced and how hip-hop artists do not seem to care. Kevin Powell in “Notes of a Hip Hop Head” writes, “Indeed, like rock and roll, hip-hop sometimes makes you think we men don’t like women much at all, except to objectify them as trophy pieces or, as contemporary vernacular mandates, as baby mommas, chicken heads, or bitches” (221). There have been apologizes for what the rappers have said but nothing to resolve the dehumanization of black women. McLune informs the readers that hip-hop singers belittle black women and make them invisible. Jay-Z, a popular hip-hop artist is brought to center stage by McLune. The essay shows the example of a part of Jay-Z song that says, “I pimp hard on a trick, look Fuck if your leg broke bitch hop on your good foot” (222). This lyric is a perfect example of how hip-hop artist have no remorse in the words they sing. The hurt feelings and loss of self-esteem black women suffer, is of no concern to the rappers. McLune expresses that those who are underground hip-hop artist follow the footsteps on being sexist and using crude words in their lyrics just because they yearn and dream of being in the spotlight. Upcoming rappers want to be loved like Jay-Z and other famous notorious rappers.

Robin Thicke’s music video to his song “Blurred Lines” avidly contributes to the patriarchy, while portraying sexism, gender standards, and beauty standards. His music video can be analyzed from a feminist theory approach, as it’s evident that his song and video contribute to a patriarchal society and its inherently sexist and sexualized ideologies. The ideology behind the song and music video is purely sexual and about male dominance. The lyrics to the song and actions in the video exhibit extreme over sexualization and objectification of the women. Analyzing this piece of popular culture through a feminist approach opens up a provoking conversation about how popular culture functions in a patriarchal culture. Analyzing pop culture though a feminist theory can allow for a larger variety and more in-depth analysis about the social aspects and political agenda within popular culture.

In her article “The Venus Hip Hop and the Pink Ghetto: Negotiating Spaces for Women,” Imani Perry argues that the objectification of women in the music industry is normalized in our society. Her purpose is to persuade us that most feminists who fight against the objectification and exploitation of women are ultimately colonized by the sexual fantasies of men. As a law professor at Rutgers Law School, Perry structures her text in a very effective manner. Using a general-to-specific organization scheme, she begins by outlining the recurring image of sexualized women in music videos, then presenting various cases of prominent feminist figures in the music industry.

Sexualisation is a way that mass media, celebrities or advertising can make young or old people, especially young girls, become more provocative in the way that they speak, dress and behave

There’s a powerful source brainwashing young minority women today, specifically the language expressed in Rap lyrics which is often embraced by the Hip Hop Culture recently. These young gems are being conditioned to value their worth centered around hollow, vain, and degrading measures. The lead directors of these measures are strong, empowered, talented men who come across as if they detest woman. They disclose and describe detail stories of lifestyles involving “model chicks” who degrade themselves for acceptance, money, and opportunity. Consequently, this behavior leaves impressions for young ladies to follow after; because most young ladies of minority tap into the hip hop culture as a guide for social behavior. Although, the Hip Hop culture allows a window into the challenges faced by the black community it has also been the lead contributor to the desensitization of exploitation towards women due to the negative messages and images portrayed in music lyrics and music videos today.

The Film Dreamworlds III examines the explicit nature and the objectification of women in music videos across music genres. A similar theme is presented throughout these various music videos as women are sexualized and exploited. In addition, many music videos display the domination and antoagonizing nature of a man controlling the numerous women submitting themselves to him. The portrayal of these images in music videos advertise and influence audiences to accept this behavior on screen, which in turn strengthens aggressive masculinity and the pornography of women.

It is suggested that one of the reasons why artists use misogynistic lyrics in their music is that they have internalized the negative stereotypes about women that are prevalent in American society. African women were historically portrayed as animalistic sexual beasts and African males in a submissive role, giving in to wild instinct or bodily impulses. The internalization of such stereotypes may be a possible explanation of the hyper sexuality within certain hip hop music. Various authors have argued that misogyny is merely an outgrowth of the cultural acceptance of misogyny at large.

The development of visual media has introduced the concept of The Male Gaze Theory. The Male Gaze Theory is defined as how women are depicted in the media from a male perspective, such as presenting women as sexual objects for men’s pleasure (Loreck). The article, inexplicitly, talks about the male gaze: “Up to 81% of music videos contain sexual imagery, the majority of which sexually objectifies women by presenting them in revealing clothing, as decorative sexual objects, dancing sexually, or in ways that emphasize body parts or sexual readiness.” The article talks about how women are sexually presented in the media which is what the male gaze encompasses the “male gaze” is a harmful contribution to the sexualization of girls and is also seen throughout the music video. The beginning of the music video shows 50 Cent walking into a brothel-type mansion where the camera pans to focusing on the writhing, half-naked women in the foyer of the mansion. This scene is viewed from a male’s perspective because the camera focuses on their sensual movements and physical assets instead of their normal facial expressions or more appropriate places on their body. Also, since 50 Cent is the only male in the mansion, the camera is only coming from a male perspective because brothels are only truly for a male’s pleasure. The other women in the video are objectified from their revealing clothing

The 1980’s consisted of several historical events and societal changes that have been relived though the lyrics of many young hip-hop artists. Of the numerous genres of songs, hip-hop has been labeled as of the most relatable genres. During this 1980’s, many of the songs that were written by male hip-hop artist tend to focus on the relationship aspect of male and female interactions. This finding is similar to what was stated in Frith’s article (1986) that most successful pop songs were about being “happy in love” and “frustrated in love” as well as having a sex interest (p. 78). Instead of using derogatory terms to describe women, men felt the need to use more delicate and gentle terms. Through their music, artists portrayed women as individuals who provide love, support, happiness and fulfillment to a man’s life. Furthermore, male artists portrayed themselves as men who weren’t afraid to express their emotions, admit their dependency on women, and their willingness to do what it takes to keep a woman. There were no signs of hypermasculinity or dominance in the first few songs

Women have consistently been perceived as second-class citizens. Even now, in times when a social conscience is present in most individuals, in an era where an atmosphere of gender equality 'supposedly' exists, it is blatantly apparent that the objectification and marginalization of women is still a major social issue. In reality, progression in terms of reducing female exploitation has been stagnant at best. Not only is the degradation of women a major problem that to date has not been eradicated, but it is actually being endorsed by some music celebrities. There are a growing number of people who purchase rap albums that support the fallacy that women are mere objects and should be treated as such. As the popularity of rap continues to