Analysis Of Lila Restaurant At Caulfield Victoria

The products/services offered are a large supermarket, a wide range of food and non-food e.g. cd/video, books, pharmaceuticals, a cook shop, food includes:- bakery, meat, fish produce, dairy, frozen foods, tinned/packets, also a customer restaurant and a petrol station.

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

2.Give a customer profile using demographics, psychographics, geographic, and behaviors of your market segment(s)-The customer profile in the area that my business serves have a diverse and huge demographics so that means there is lots of different culture and ethnicity. The family size in these areas is fairly big. The psychographic in these locations have a different personality, for example some can be really rude and then some

Most people or college students like me have work in the food industry. While I have only worked in two restaurants my whole life, I have learned so much about food and management. First I worked in Francisco’s Tex-Mex Restaurant while I was still in High School. Then, after graduating I changed to Cotton Patch Cafe because they could fit my schedule better. Although they have many similarities, both follow different procedures in making food and managing. Cotton Patch Cafe and Francisco’s Restaurant relate to the same industry but have differences in their service and cuisine. (Thesis)

Kudler Fine Foods is a gourmet food store which also offers in store parties in order to introduce customers to their products and also teach customers how to prepare their specialty foods. They have expanded to three stores and are continuing to see growth opportunities in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.

Review the requirements of advertising brief and organisational business requirements, outline target audience characteristics and prepare a detailed consumer profile report by covering the demographics factors such as age, sex, education, marital status, occupation, nationality, first language, children and income level.

The food business is a broad range of businesses. Food is a basic need of consumers like clothing, and shelter. For a company to enter into the food business it has to assess the various segments of this business. These ranges from production of food, processing, and marketing. The company prior to entering a market in this line of business should assess its capabilities and compare these to the kind of needs of the consumers – would the customer be a processor, or a consumer?Is the product that the company can offer a raw material, processed food, or to serve a group of consumers who would like to eat and yet also need some little pleasure and not merely to satisfy their hunger?

The nature of the products and services provided in the restaurant industry are based on customer satisfaction with the food and services that each location provides. Providing a selection of delicious and well-presented food made with quality ingredients that are simple and good tasting is exactly what the customer wants. Most customers go to restaurants to meet with others socially in a friendly environment. Making sure the restaurant is clean, attractive, and the décor is consistent with the food and restaurant’s image and making sure the waiting staff knows that it is ok to allow customers to linger adds to

Conduct research on trends in the industry within which the company operates and provide a brief analysis of these trends and the relevance to the company’s activities.

1. INTRODUCTION 2. CLEANLINESS 3. REAL WELCOME & THANK YOU 4. HOSPITALITY GESTURES 5. CUSTOMER COMPLAINTS & RECOVERY 6. SECURITY 7. GOOD COMMUNICATION & FOLLOW-UP 8. BIRTHDAY PARTIES 9. LOCAL STORE MARKETING (LSM) 10. PRODUCT AWARENESS AND COMPANY INFORMATION 1 11 28 32 37 42 50 56 58 64

Stella is a family restaurant with a comforting atmosphere, serving a variety of burgers, soups, sandwiches, pizza, and salads. They use a make-to-order process that is guided by their ever-changing menu. Many people enjoy Stella because they have new kinds of burgers and soups on the menu every week. Stella’s main customers are students of the University of Iowa and locals of Iowa City. Every weekend, the restaurant seems to be full of students and families alike. Stella is also a great place for businesses to bring potential clients, as its atmosphere has a professional feel to it. It is softly lit, well cleaned and furnished, and the seating area creates a quiet atmosphere for conversation.

This part of the assessment requires you to develop a consumer profile for the market segments in the country that you have selected as being the most viable for TTNQ. You will need to use the information sources you identified in Part A to find out the information.

The Boston area is a center of the arts and fashion. Many come to Boston to sample its unique flavor and culture. Boston has many different types of restaurant atmospheres and venue concepts. The Boston area draws business from the local community and from the tourist industry. This project proposal outlines plans to conduct market research on the feasibility of opening a new restaurant concept based on the organic and natural foods industry. Restaurants that feature organic foods are abundant, but there are no restaurants in this category that feature upscale cuisine. Earthly Delights intends to offer upscale fine dining featuring organic and all natural foods on its menu.

In order to establish consistent and reoccurring revenue streams, the company needs to establish a client base that is comprised of mainly full-time and some part-time working couples. These

The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis.