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Analysis Of Mccain Food Is A Company Essay

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Introduction: In this assignment critical analysis of external, internal as well as innovative perspectives of McCain Foods will be done. McCain food is a company which is world leader in the production of French fries, frozen pizzas, appetizers, frozen ready meals and frozen fruit. (Stoffman, 2007) Background to McCain Foods: It was established by two brothers Harrison & Wallace in 1957 with a startup of 30 employees. This company has become a global manufacturer in ready to eat products. McCain has manufacturing facilities spread in Australia as well as USA and South America also UK, Continental Europe, New Zealand and Asia are also included. (Stoffman, 2007) SLEPT analysis: It is a tool which is used by an organization so that it could understand requirement of students and they can analyze the environment. After carrying out analysis company will examine key environmental factors which affected their business so that important changes can be implemented which have potential to affect their business. Figure below outlines SLEPT factors and indicators. Social Factors: McCain has reduced quantity of salt and oil in its products after slow down of sales because of various health related campaigns. (McCain, 2009) Legislation Products manufactured by McCain 's comply with a range of laws which are as follows: 1. The Food Safety Act, which in turn covers the way in which food will be prepared and served. 2. The Trades Descriptions Act, which in turn states that goods and

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