Analysis Of Meng And Berger ( 2010 ) Findings And Results
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Meng and Berger (2010) Findings and Results
A white paper by Meng and Berger (2010), evaluated two research projects that reviewed methods to measure internal communication effectiveness. They reviewed the “…results of an international survey of 265 experienced business communicators worldwide…followed by insights gained through in-depth interviews with 13 diverse and experienced business communicators” (p. 1). In their analysis of the two research studies, Meng and Berger (2010) identified five key findings which are summarized in the following paragraphs.
Although it is their final finding, Meng and Berger’s (2010) sixth finding bears mentioning first as they call out the four primary reasons for implementation of communication effectiveness programs: “(1) explaining and promoting new programs and policies; (2) educating employees about organizational culture and values; (3) providing information on organizational performance and financial objectives; and (4) helping employees understand the business” (p. 15). If an organizational communication advocate was going use Meng and Berger’s (2010) research to prove to their leadership the value of measuring employee communication effectiveness as a primary driver of business performance, they should call out these four reasons first. It is imperative that leaders support the importance of engaging employees to understand how they fit into achieving the goals and objectives that drive overall organizational success.