Analysis Of Michael Porter 's Five Forces Analysis

Did you know more than 16 billion dollars was spent on Cosmetic Surgery in 2016? (ASPS 2017) Throughout the many decades, cosmetic surgery had become widely known method to enhance an appearance. In recent years, this procedure has become prominent not only among adults but also among adolescents however, popularity does not mean it is safe and the best option. There are numerous negative effects of cosmetic surgery that people, especially adolescents should consider before undergoing such procedures. Some negative effects of cosmetic surgery are high expenses, high medical risks, promotion of unhealthy body image and adverse psychological conditions.

Chang, K. (2014). The Business of Cosmetic Surgery. New York City, New York: The New York Times. Retrieved April 09, 2016, from

4-Bargaining power of buyers-This is essentially an analysis of the basic supply and demand situation. The bargaining power can be determined by how many customers want/need what you have to offer, how badly does a customer want/need what you have to offer and how easy is it for them to get it elsewhere if you don’t offer them the price they are looking for. If you’re the only power company in your town your customer has no bargaining power as there are no alternatives in the

In a landmark article published in the March/April 1979 issue of the Harvard Business Review, Michael Porter identified five competitive forces that determine if you should enter a new market segment.

Over the past 15 years, the number of cosmetic procedures has increased by 197%. While it was 2.1 million procedures performed in 1997 it increased to 9.2 million procedures in 2011 and nearly ten billion dollar were spend for cosmetic procedures in 2011, according to the American Society for Aesthetic Plastic Surgery (“Cosmetic Surgery...”). Cosmetic surgeries are also the third main cause for debt. It shows how used people get to the fact that everybody gets surgery.

It also brought to light the fact that Allergan has paid Arnold W. Klein, a top celebrity dermatologist, nearly half a million US$ to promote the drug. One year after Botox’s market release, Klein proudly claimed to have personally injected the product into 90,000 patients. Does Botox have the final word in the quest for eternal youth? Vogue magazine has already likened the ‘frozen’ Botox face to frosted hair and too-tight facelifts as examples of commonplace beauty fixes gone awry. Some market analysts predict the rapid acceleration of the market for dermal fillers such as the Swedish Restalyne, which lasts longer and appears to have fewer health risks. Distributors in this segment are already nudging along market acceptance through clever marketing and loyalty schemes that reward customers handsomely for adopting this new technology as part of their beauty regimen. Physician-advocates and marketers of both Botox and Restalyne seem to have consensus in the view that Botox is best for treatment of the upper face, while Restalyne is best for the lower – a convenient supposition that creates two markets from one

In recent years, cosmetic surgery has increased in popularity. Although it is a person’s, own judgment on what they do with his or her bodies it is still dangerous. The three greatest popular and thus probably extremely dangerous are Botox, breast augmentation, and tummy tucks, which I stay here to explain and talk about why I view that the price to be beautiful can be too much at times.

Porter 's Five Forces Model is a critical instrument to break down an outer aggressive environment of the business. The model incorporates threat of entry, the threat of rivalry, the threat of suppliers, the threat of purchasers and threat of substitutes.

Cosmetic surgery companies offer many options in which to finance cosmetic procedures for individual of all income levels. There were over 10 million surgical and nonsurgical cosmetic procedures performed in the United States in 2008, as reported by the American Society for Aesthetic Plastic Surgery (ASAPS). (Surgery, 2009) The statistic mentioned, clearly shows how many of us now would be willing to undergo cosmetic surgery. But, have you asked why? In today’s society, plastic surgery is the number one chosen alternative decision for the augmentation of physical appearance, scar repair and for the repair of a deformity, whether it be a birth defect or disfigurement from an accident.

“Don’t like the way you look? Ready for a quick and easy change? We can help you with one simple cosmetic surgery.” We have all heard or seen advertisements like this on television or in magazines, but why is cosmetic surgery so appealing to people, especially women? Cosmetic surgery is used all over the world to enhance one’s features and make people “happy,” but is it worth it? Is it beauty or is it a beast having cosmetic surgery done? There are many options and things to consider when thinking about getting any kind of surgery. Body image is a huge aspect especially when there is a demand for beauty by society. The cost of cosmetic surgery and the dangers are also something to take into consideration, but there are many positives in getting this type of surgery.

Porter 's Five Forces model (PFF) is a powerful instrument that can be utilized by companies to investigate its situation and identify its industry 's competitors. Analyzing industry will help any business in determining the competitive strength and weaknesses. By using PFF model, investors can gain valuable information regarding what the actual factors that affect the organization 's profitability (Evans & Neu 2008). This paper will analyze the Cola Wars case study based on the PFF model, and the primary components of soft drink industry. At the end of this paper, some recommendations will be given to Coca-Cola company to enhance its position in the market.

The children’s-products and services industry is one of the highly profitable sectors in the UK because the total UK children’s wear market alone worth around £5.91billion in 2011 with a 6.5% growth from the previous years (keynote 2011). This shows that markets such as these are highly profitable and they can attract new firms easily; on the other hand it can decreases the profitability for all firms within the market and then creates a higher level of competition. the threat of entry is largely dependent of the barriers to entry within the market itself. Generally when volume of production increases, the average cost per unit decreases with economies of scale. One of the barriers of entry for Mothercare and its competitors is the economies of scale which they can exploit in order to provide lower prices to consumers or generate higher profits. Therefore, in order for a company to compete directly with Mothercare, it would need to have enough capital to produce goods at near the same volume than the market leaders. But Tesco PLC and other large supermarkets were able to penetrate and become strong competitors in the market because of the large capital they have. Also, In 1990 ASDA launched its ‘George’ (Brand republic 2006) range and was instantly able to provide quality clothing at cheap and affordable price because they had many outlet and capital which gave them advantage of large economies of scale.

Over the past few decades, the demand and acceptance for plastic/cosmetic surgery has changed. The market for plastic surgery has exploded as the procedures become more affordable and less invasive. The general public is beginning to see this as an acceptable solution when age begins to have a visible impact on a person’s sense of physical beauty. Today, according to the Freedonia Group (2004), the US plastic surgery market is, currently, over $1 billion.

The cosmetic industry is influenced by a wide range of factors that affect market growth and profits for businesses. The cosmetic industry has continued to record a substantial strong growth over the years and developed as one of the industries holding the highest potential for further development and growth. The market characteristics can reduce or increase the chances of success for new market entrants (Porter, 2008). Using Porter’s five forces model, businesses can be able to analyze the market and determine its attractiveness for investments. A major concern in health care is the quality. The purpose of this paper is to analyze the market attractiveness for a new cosmetic surgery clinic in

They say that supply chains were organized as a series of individual enterprises connected through independent buying and selling transactions; bound by the geography of resources and the then available technologies. Use of resources and consumer patterns are some of the issues which drove the supply chain. Commodity chains were limited due to the not so developed technology and organizational development. Those responsible for managing businesses lacked the capability to coordinate operations. Vertical integration was the only alternative to the market. Formal management structures appeared in place of independent authority to plan and control derived through management hierarchy.