Analysis Of No Logo

In the chapters, “The Discarded Factory” and "A Tale of Three Logos," Klein explains the globalizing effects on brand name multinational corporations? In the first chapter, “The Discarded Factory,” Klein tells about how corporations are putting much less of an emphasis on the production side of their business and more of an emphasis on the brand name they build. In the second chapter, “A Tale of Three Logos,” Klein talks about how three large corporations, Nike, Royal Dutch Shell, and McDonalds grew their brand.

The image of our company is one of our core values and is present in all the communications we generate. Every company needs an image of powerful new brand that differentiates it from its competitors and to express the values we want to convey.

Society has always used symbols to communicate. Caveman used drawings(symbols) to communicate and document their lives. Today we use symbols in our everyday lives. Company logos are just one kind of symbol that we see every day. These logos become so familiar that we don’t even need a name to know what company the logo or symbol stands. Two Sociologists wo developed this theory are Charles Horton Cooley and George Herbert Mead. The definition of symbolic interactionism by our book is that symbols-things to which we attach meaning. ( J. Henslin). Four such examples of symbols or logos that I have chosen were chosen for different reasons. Two logos are brand names of the item themselves and not the correct terminology of the item. The other two are logos that are so familiar across the world that anyone would know the company they stand for.

I believe that many companies use logos as a way of advertisement as this automatically establishes a type of brand recognition and on the spot advertising with little to no money actually being put into ads, television commercials, etc. Take for instance the McDonald’s logo. Worldwide, the population recognizes the golden arches as a brand for the company and the food it produces. It is used in such a way that when an individual sees it, they know right away that it is associated with McDonald’s, as the red box and golden arches are one of a kind and many people are introduced to the brand as a child through the “Happy Meals” that they offer instantly establishing a connection that seems to take a foothold across time from childhood to adulthood.

Martin Luther King Jr. used logos in a beneficial way at the start of the text. King stated that; I think I should indicate why I am here in Birmingham, since you have been influenced by the view which argues against outsiders coming in. (King 1) He answers this statement by saying; I have the honor of serving as president of the Southern Christian Leadership Conference… So I along with several members of my staff, am here because I was invited here. I am here because I have organizational ties here. (King 2)

Globalization involves global interaction and cooperation between individuals, corporations, countries and their governments. As demand for products grows and the technology it takes to improve the process by which products can be manufactured more cheaply grows, globalization grows as well. It is supported by advancements in technology. These changes can have both short-term and lasting effects on issues surrounding economics, politics, the environment, and human rights. Thanks to globalization, companies like Nike are able to transform themselves. In Nike’s case, from a small local company to a global sports shoe and apparel superpower and a globally-recognized brand. However, as Nike

The initial part of the film only uses a lot of logos and a little ethos but then logos is only used here and there at curtain points to reinforce the argument. The film uses logos by stating facts such as the law passed in 2005 when a bill was passed that allowed big companies to bypass the clean water

Arguably one of the most successful avenues of sport to expand globally is soccer. Soccer is played in more countries(204) than any other sport. (Klein, 2008) A perfect example of soccer as a brand that has expanded globally is Manchester United. In a case study by John S. Hill and John Vincent Manchester United’s Globalization in sport branding is examined through using David Aaker’s

Al Ikhsan uses celebrities to represent the ideal customer or user of the firm’s products. The company’s advertisements present highly popular personalities, such as professional athletes. The target customers see that their favorite celebrities use the company’s products. As a result, the customers are motivated to mimic the behavior of these celebrities. Through the use of celebrity figures in advertising, Al Ikhsan’s marketing communications mix promotes the firm’s products to customers by motivating them to mimic how these celebrities prefer Al Ikhsan.

The image represents many different things. Reaching thorough expression, the imagery is powerful. The imagery expressed in my eyes is 50 American based companies that are branded iconic. Each of the companies representing our fifty states regarding the fifty stars. The companies portrayed in the image represent their own imagery impact based on their own logos. Most people in the world can tell you what each logo is, who they represent and what they sell. The logos have specific meanings that catch a consumer’s attention thorough research and development. Just like the American flag started with only 13 stars in 1776 and now in 2017 has 50 stars, the companies have evolved the logos over the years as well. The companies portrayed like Wal-Mart and McDonalds are world leading companies. People from countries around the world know what they are just through commercials and the imagery. Through the company’s market research teams, scientific studies have determined the typography for the logos. Add this logo to commercials in all forces of media, then brand recognition develops.

Advertisements are made especially to grab the viewer's attention in any way possible. Many companies use images to try and trigger their viewers emotions or facts to attempt to establish credibility and get consumers to purchase their product or to grasp the message they are trying to get across. Companies like Budweiser and Kleenex achieve their advertising goals by using ethos, pathos, and logos.

These companies make grandeous impressions of how their product will set the owner apart from the less-than-fortunate common goer that may not have deep enough pockets to fit in with the rest of the "Hey, look at me" mindset American businesses are instilling in our youth.

For example, in the Dior commercials, they always show sexy people living this sexy and glamorous lifestyle, while the product that they are actual selling is in the background. Advertisers are trying to sell the image of glamour, in order to make people think that the product that they are selling will make them live and look like those people that are in the commercial. Advertisers do not want people to believe that they can have that type of lifestyle; instead they want to give them a fantasy of what it would feel like to live that kind of a lifestyle. This is the same thing that happens in axe body commercials, these commercials are not trying to sell a social class, but instead a fantasy. If men wear axe body spray then they can get a girl. We all know that this is not the case but it is a fantasy that they are

Nike’s main strategy revolves around product branding. Their brand compromises of a swoosh logo which is accompanied by a message of “just do it”. The logo was imprinted on all of their products with the message developed to express the individuality of their target group. The branding was further promoted by Nike’s relentless approach on the quality of their product as demonstrated when considering overseas business opportunities, quality must not be compromised in order to do so. This ensures consumer satisfaction and loyalty towards Nike.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates