Blog 10 – NYX Gaming unveils brand new partnership with Paddy Power
NYX Gaming is rising up through the ranks of the online casino industry at a rate that few would have ever though possible. It seems that time after time they have pulled the rabbit out of the hat as far as business matters are concerned. Making sure that they don’t stand still, they have added a new name to add to the ranks in the form of Paddy Power. Joining already popular names in the form of Mr Green, Casino Room, and Casumo, Paddy Power’s ever-growing game list will now feature NYX Gaming titles in abundance.
What continues to push NYX Gaming forward as a key developer is the scratch and slot games that they released under the NYX Gaming and NextGen Gaming banners.
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This is because they are adding another mainstream developer to their list of clients. While NYX Gaming may not be in and around the top developers in the world just yet, they may make that so in the future should they continue down the same path.
Step by Step
Speaking on the brand new deal, Henrik Johansson of Paddy Power said, “Once the deal is signed we expect big things from the partnership moving forward. We have been monitoring NYX Gaming Group and their efforts with the likes of Mr Green and Casumo for some time and have been impressed with what we’ve seen. Through this we are excited to bring our members a wide-selection of innovative new titles”. It looks like NYX Gaming Group are just as excited about the agreement, as Group Commercial Director David Johnson has said, “For us it all about distribution when it comes to our real-money games, as we want to get as many eyes on the product as is physically possible. It’s deals like the one with Paddy Power that can continually help us grow and progress as a company”. In recent times there has been an ever-growing controversy surround the Paddy Power brand. Every year seems to bring on a certain level of trouble for the company, largely through bad-taste or often misleading advertising campaigns. From the looks of things that hasn’t stopped NYX Gaming from wanting to work with the online casino operator, as they clearly see potential in the
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