Analysis Of Online Marketing

Caveat lector is a Latin phrase meaning, “let the reader beware.” Health information on the internet is growing at an alarming rate. However, some information on the internet is not accurate or current, and unfortunately, many web sites regarding healthcare offer misleading, incomplete, and incorrect information. Many consumers do not have the knowledge to judge and evaluate the quality of online information. This paper aims to discuss how the website WebMD presents information to readers. It will evaluate WebMD according to its source, where was the source obtained; type of funding, is it commercially funded or private; the validity and quality, how valid is the information and can it be verified; and privacy, is your personal information

Since consumers are becoming more involved with their healthcare decisions, organizations and providers must adapt to consumer requisites and utilize independent resources to ensure the viability of their businesses. In 2008, a study reported that 81% of internet users and 66% of adults utilized online health information as a source for health related issues (Ha & Yun, 2011). Some examples of online health information resources comprised of search engines, organizational websites, and governmental agencies that participate in health related issues (Ha & Yun, 2011). By accessing health related information, consumers empower themselves with knowledge to assist in healthcare decisions and wellness management (Ha & Yun, 2011). As a result of consumers becoming better educated about healthcare, administrators must explore internet resources in order to maintain quality and services that is expected by consumers, and maintain the reputation of the organization.

In this paper, I have chosen a health-related website and evaluated its credibility. The search engine used to locate the domain, mayoclinic.org, was Google. The specific web address is http://mayoclinic.org. Mayo Clinic is a healthcare organization centered on patient care. It offers locations in Arizona, Florida, and Minnesota. Mayoclinic.org is a website based from the organization, Mayo Clinic, which offers a wealth of health-related information on medicine, occupational health, health promotion, and disease management. The purpose of

Unvalidated sources of health information (abbreviated as USHI for the purpose of this paper) like social network sites (SNS), blogs, forums and the likes proliferate the internet. Patients, relatives of patients, or friends of patients utilize these platforms for a plethora of reasons ranging from guidance on major and minor health decisions to the desire for support from other users. Support, as used here, could be emotional, social or financial and is usually gained by patients through the sharing of their personal medical issues, asking questions or sharing of their experiences with other users [12]. The use of the Internet and USHI for guidance on health decisions is increasing [1, 13]. Existing literature identifies patient's trust in

We live in a culture that is constantly inundated with streams of information through a variety of social mediums. Patients have unlimited access to an extensive variety of resources regarding medical care through online blogs, websites and social media. In 2009, 45.5% of adults utilized online resources to gain more information regarding their health (Women’s Health USA, 2012). Considering that statistic is antiquated, one would suspect the percentage to have grown significantly over the years with the increase in access to online resources. It is imperative future advanced practice nurses have the ability to guide patients in evaluating what they read online. Can these sources provide reliable and appropriate medical advice?

As a result, physicians are today faced with more patients who seek for their medical treatment based on marketing information than ever before. This shift in the physician-patient relationship to a more interactive, cooperative

Social indicators are key to locating the appropriate location to advertise to. Selecting appropriate mediums to advertise through greatly improve responses from marketing. Citrus Memorial has adopted a direct marketing approach to target the best prospective consumers. Utilizing the database from the local chamber of commerce 26 health facilities have been selected that fit the desired target market profile. Representatives from each facility attended an educational dinner. The event showcased detailed information on how

In this era of abundant and accessible health information especially through health portals and websites, Unvalidated Sources of Health Information (USHI) like health information presented through social network sites (SNS), blogs, forums, private websites and the likes, also pervade the web. Many times, the information on these platforms are incomplete, incorrect, outdated or plainly misleading and can be perilous to their consumers [1]. Patients, relatives of patients, or friends of patients utilize these platforms for a plethora of reasons ranging from guidance on major and minor health decisions to the desire for support from other users [30]. Support, as used here, could be emotional, social or financial and is usually gained by patients

Marketing with media and social networks are done on a daily basis. Just watching television alone will expose a consumer to making decisions on health care concerns. Within marketing, the consumer would like to focus on how many people are reached by the marketing approach. With media and social networks, advertising will be able to flourish throughout the world with the click of a mouse. Constructing advertising within media and social networks in the writer’s opinion is a smart move for consumers. The more frequent the attended audience can be reached, the more successful healthcare products and ventures will become.

Easily accessible health care quality performance data and medical information through the internet have raised the expectations of many consumers, affecting their decision making

Digital Advertising is a top three marketing tool. Everyone is now utilizing the internet and social media for to research information and for entertainment. Individuals and businesses to stay connected, market products and services, and communicate now use social media. I feel this is a great marketing tool, since everyone now relies on information found online to help support many of their decisions. Medical facilities are able to promote their businesses with advertisements on Twitter, Facebook Event Pages, Instagram, etc. Businesses are able to utilize social media to show customers why they feel their facility is the best. Additionally, they are able to offer patients special promotions and discounts. They can also utilize social sites to identify their target customers, understand their geographic area and understand the prospects that live there. This will allow them to create marketing campaigns catering to those individuals and other events happening in the community.

Content and compliant as well as casual and cautious are two of the segments that fall under passive. Content and compliant are consumers that go along with the professional’s recommendations and do not tend to challenge what is suggested for them as patients. This group makes up 22% of all six segments. The casual and cautious segment tend to be un-engaged due to the fact they do not see the need (Coughlin, 2015). The casual and cautious segment has the highest percentage of all six segments with 34%. On the active side of consumer segments there are four groups, shop and save, out and about, sick and savvy as well as online and onboard. The shop and save segment makes up about 4% of the six groups. This group seeks various options, comparison shops and switches frequently based on the value offered to them. Another segment is out and about which makes up 9% of the six segments. This group seeks guidance from experts or online sources but typically makes their decisions independently. Sick and savvy segment makes up 14% of the six segments and these consumers partner with their medical professionals to make all of the decisions for their care. The last segment is Online and onboard, which makes up 17%. These consumers use online resources to help them find options for the procedures. This group looks for alternatives as well as alternate technologies that can be used for their

1. Target Market Selection – Who is to be serviced needs to be determined. Target heavy users, all users, or even what age and gender to focus on.

The report carries out a thorough analysis of the digital marketing campaign "For the Bold" for product Doritos in social community media and social publishing media. To consider the result whether the campaign succeeds in terms of two criteria of the detailed analysis marketing campaign for growing sales and increasing proximity to customers.

In order to establish consistent and reoccurring revenue streams, the company needs to establish a client base that is comprised of mainly full-time and some part-time working couples. These