preview

Analysis Of Peter Browning 's Major Dilemma Essay

Decent Essays

Peter Browning’s major dilemma is the urgency to implement changes to Continental White Cap in order to revitalize, reposition, and at the same time remain strong in the eyes of the company’s domestic and international competition. However, while implementing this changes Mr. Browning has to be very cautious, because he has to consider the fact that a small number of managers and employees don’t recognized the need for change. They don’t consider the possibility of this changes because White Cap had been the leader in the closure industry for many years. It was not a problem that they had to face in the past since they had always been dominant in the industry. Therefore, they have never experience changes and in other words is not on their work routine the idea of executing changes. However, with the introduction of new innovations such as plastic containers needing plastic closures the need for change was unquestionable. Also, Mr. Browning has to keep in mind that White Cap possess a very strong family-style culture due to the fact that employees hold long term loyalty towards the company, liberal benefits, and long term standing traditions of job security. Therefore, a change on any of these would not be received in a positive way. 2. What should his broad change objectives be? What time frame is needed? Mr. Browning was well aware that that employees and managers were reluctant to change therefore he’s first objective should be is to create a feeling of urgency for

Get Access