Analysis Of Pin Ups In Public Space

Dockterman uses the persuasive technique of pathos to appeal to the emotions of the reader on this sensitive topic. For example, everyone has had life experiences where a mom’s idea was pitted against a dad’s, and the author begins one paragraph with the question “So who’s right - the mom trying to protect her kids from the perils of new technology, or the dad’s who’s coaching his kids to embrace it?” By asking this emotional question, she draws the reader into her response to the question, making one want to read more to gather more evidence. The topics she refers to themselves are emotional for many people, like limiting tech use at school and banning cell phones at school, so she hooks the reader in to want to know her counterpoints. Another sensitive and emotion evoking topic for many people is the mention of cyberbullying. With each statement or piece of evidence against early tech exposure, she follows up by presenting a stronger piece of evidence as a follow

In Jean Kilbourne’s essay, “Two Ways a Woman Can Get Hurt”: Advertising and Violence, she paints a picture of repression, abuse, and objectification of women. Kilbourne gives an eye-opening view to the way American advertisers portray women and girls. Throughout the essay she has images that depict women in compromising poses. These images are examples of how often we see women in dehumanizing positions in advertisements and how desensitized we have become. Kilbourne implores us to take the media more seriously. She is putting a microscope on society and showing that the objectification of women is acceptable.

In “Two Ways a Woman Can get Hurt: Advertising and Violence,” the author Jean Kilbourne describes how advertising and violence is a big problem for women. Although her piece is a little scrambled, she tries to organize it with different types of advertisement. Women are seen as sex objects when it comes to advertising name brand products. Corporate representatives justify selling and marketing for a product by how a woman looks. Kilbourne explains how the media is a big influence on how men perceive women. Kilbourne tries to prove her point by bashing on advertising agencies and their motives to successfully sell a product. Kilbourne’s affirmation towards advertisements leaves you no doubt that she is against them.

Kilbourne’s support for her argument relies on the Appeal to Authority she makes, citing specific ads of big time companies and businesses to demonstrate how these ads are encouraging sexual aggression and violence. She alleges that ads affect us on an unconscious level stating we’ve become immune to the fact that these ads affect us (417). At the same time, she declares ads are pornographic, since they encourage rape and sexual assault. Kilbourne maintains that all women are vulnerable because “in our culture there is widespread objectification of women’s bodies, glorification of disconnection, violence of women, and blaming of the victim” (433). It all refers back to Kilbourne’s main claim that ads depict individuals as things which encourages sexual hostility.

In Neil Postman’s novel, Amusing Ourselves to Death, he argues that rationality in America has become dictated by television. Through the use of ethos, pathos, and logos, Postman demonstrates that his claim is valid and reliable. These are three forms of persuasion that are used to influence others to agree with a particular point of view. Ethos, or ethical appeal, is used to build an author’s image. Ethos establishes a sense of credibility and good character for the author (Henning). Pathos, or emotional appeal, involves engaging “an audience's sense of identity, their self-interest, their emotions” (Henning). If done correctly, the power of emotions can allow the reader to be swayed to agree with the author. Logos, or logical appeal,

Jean Kilbourne’s film, Killing Us Softly 4, depicts the way the females are shown in advertisements. She discusses how advertisement sell concepts of normalcy and what it means to be a “male” and a “female.” One of her main arguments focuses on how women aspire to achieve the physical perfection that is portrayed in advertisements but this perfection is actually artificially created through Photoshop and other editing tools. Women in advertisements are often objectified as weak, skinny, and beautiful while men are often portrayed as bigger and stronger. Advertisements utilize the setting, the position of the people in the advertisements, and the products to appeal to the unconscious aspect

Even in modern society, the simplest of things can shift the delicate atmosphere. A black man entering a room, or any space, full of white people, can automatically transform the ambiance. This ‘ability’ may not be a desired effect, but in certain situations, it becomes inevitable. Through the use of different rhetorical devices, Brent Staples is able to demonstrate his realization of his “ability to alter public space in ugly ways” simply because of his race and stature in his essay, “Black Men and Public Space.” Staples uses the rhetorical techniques ethos, logos, and pathos in order to get on the “same side” as the reader while still presenting the essence of his argument. The author is able to sympathize with his “victims” and justify their feelings, appealing to ethos. He also analogies and details about his background, such as his doctorate in psychology, and the fact that he was a reporter to appeal to logos. Additionally, by using vivid imagery and creative diction, he engages the reader by use of pathos, evoking the emotions of the reader. With the use of rhetorical devices, Staples is able to effectively describe his experiences of being perceived as a criminal, solely based on his “unwieldy inheritance” (205), while, additionally, extending this concept to be true throughout society.

Joey Franklin makes masterful use of rhetoric in his essay “Working at Wendy’s” to construct an entertaining and compelling argument in favor of recognizing that the workers of the service industry are not just undistinguished drones, but rather complicated people, each with their own desires and stories. To this end, the author utilizes the effective rhetorical device of pathos, logos, and ethos. Franklin demonstrates an excellent use of imagery that serves as a conduit for empathy, which is vital for the use of pathos, the emotional appeal. In reference to logos, the appeal to logic, he paints the picture of a hard-working father that needs to provide for his family. This is a clear representation of common logic and ties into ethos, which is the rhetorical appeal to authority and ethics, in the sense that many people can relate to caring about and working to support family. For ethos, he establishes himself as your everyday working man — part of the working class. This shows that he’s clearly apt for speaking of the position he’s in, and allows the audience to relate to him through pathos.

In the article “War Against Boys?”, I noticed two common and reappearing rhetorical appeals, pathos and logos. The reason I chose both of these appeals is because of how Michael Kimmel thinks about how gender inequality affects boys and how this is affecting boys education in lower and higher institutions. Pathos played a huge part in this essay because of the emotional and mental impact on boys through discrimination from the school system. One example of pathos being shown is when feminism was mentioned pathologizing boyhood making boys think what is normal , another way pathos was being shown is when gender stereotyping was stated to be hurting both girls and boys (Michael 522-523). Like pathos, logos was also seen throughout the article as well. The first logos that was shown was when statistician Tom Mortensen stated that “ the graduation line 2068 will be all females”(Michael 522). Another example of logos was the statistics of gender imbalance throughout the higher educational system.

What is the difference between art and advertisement? Where is the line between Pin-ups and pornography? What is and is not considered sexual harassment? Not all of the questions asked have a clear, black and white, answer. Although, Lauren Rosewarne, a senior lecturer at the University of Melbourne and a popular author who often discusses topics such as: gender, sexuality, and public policy, argues that there are clear answers/differences. In one of her journal articles, “Pin-ups in public space: Sexist outdoor advertising as sexual harassment” she claims that outdoor advertisements are too similar to pin-ups and how that is not art but rather more in the realm of sexual harassment. As a graphic design major who has a background in art and advertisement, I have different opinions and disagree with some of the points Rosewarne made. I want to explore the definition of art, advertisement, and sexual harassment in order to discuss why outdoor advertisements are not sexual harassment.

Use of rhetoric in the article is shown in the forms of Ethos and Pathos, however there was no use of Logos in this article as evidence. An example of the use of Ethos in the article is shown in this line, “There’s a bravery in just saying how you feel, especially in a culture where norms are put in place to discourage it.” The author demonstrates Ethos, by expressing the build up of character and the use of an honorable character trait, if one is able to express emotions freely in public without fear of ridicule. The use of Pathos is shown through the quote, “cool is effortless, cool is not caring too much.” This is Pathos because it is conveying to the reader that in modern society people will often regard in contempt the use of emotions, and that is a motion in society that needs to be discontinued. Throughout this entire article I observed countless times when Pathos was used to inform the reader and to use the audience’s emotions as an advantage, this was the most influential form of rhetoric used in this article. Furthermore, the purpose of this article was to inform the reader of emotions and their role in society. The author wanted to communicate to the audience that although society will promote that emotions aren’t cool, they are cool and a part of life. There was also a second purpose to this article, the authors goal was to persuade the reader that emotions are to be expressed, and they are nothing to be ashamed of. Emotions should be used to connect with

The three classic rhetoric appeals include; ethos which can be related to the ethics and credibility, pathos which relates to the emotional side, and logos which appeals to the logic or facts about the situation. Olsson taps into the pathos appeal very well by including the stories of people like Jennifer McLaughlin. Since using personal testimonies gives a first person perspective of the treatment of a Wal-Mart employee, it shows how the working conditions can negatively affect someone like Jennifer McLaughlin’s homelife. Olsson’s use of logos also excels because by using important evidence such as former lawsuits and “union-busting” tactics used by Wal-Mart, she can easily back up her case. The ethos appeal is also strong for Olsson because she has a lot of prior experience working for big newspapers which can make her a reliable source. For example, she has written for Slate, the New York Times and the Washington Post and more. However, despite her impressive experience as a journalist, one could also point out that since she writes for more liberal publishers, she may already have a personal opinion and could write in a bias

Sexualizaton and objectification in the advertisements we see and the media we watch has become a very strong issue in our society. With the idea that “sex sells”, consumers don’t even realize that they’re not viewing the advertisements for what they are, but for the women (or men) that are being portrayed in a very erotic way, posed with whatever product they were hired to sell. Many articles have been written so far to challenge and assess this problem, but one written by Jean Kilbourne (1999), “”Two Ways a Woman Can Get Hurt”: Advertising and Violence” holds an extensive amount of authority. Using her personal experience with the subject, as well as studies she has conducted herself on the topic of sexualization, she talks about how the amount of sexualization in advertising affects how society views the culture and products consumers buy. She also notes that because of the quantity and prevalence of these ads, the rate of all forms of sexual assault, specifically rape (mostly towards women of all age), increase, as well as other forms of assault. It is important to examine Kilbourne’s use of rhetorical devices, such as ethos, pathos, and logos, and how effective these devices make her article. This way, it can be examined for its validity and her understanding of her own research. Kilbourne’s article is very effective through her uses of pathos and ethos, but at the same time, it loses its effectiveness through her absence of a counter-argument, as well as a lack

Today’s quick-moving world of technology has media texts such as advertisements to make sure that people understand with just a glance. Having adverts on magazines, social media and billboards allow them to use tools such as semiology, genre and narrative because it makes their messages clear instantly. These signs allow us to carry meaning through advertisements, connotations and the signification process. These tools let brands, mainly celebrities, and the option to produce and create a myth of the product such as “Be daring. Be an inspiration” to sell it to the world. We are in a time where advertisers use ‘simplicity’ in their adverts; there are no more paragraphs. It is mainly down to the person and the few words shown in that advert.

Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have