Pinksourcing: A Rhetorical Analysis

In Gloria Steinem’s “Sex, Lies, and Advertising” Steinem explains how sex and lies are the basis for so many advertisements in popular magazines and other cultural stages including technology shows and car buying. Advertisements are “media-wide influences” are a continual theme throughout the writing of Steinem (201). Steinem’s magazine eventually did not take ads due to the fact Steinem could not find ads that did not degrade women (201). Steinem believed that ads were sexist and did not positively support women (202). After the stalemate companies began to partner with Ms. Magazine such as JVC and IBM (206). Although some companies such as those in the tobacco industry want only

They were born in great numbers and as a result became the most powerful group of consumers. Advertisers soon set the guidelines to what material commercial products every girl needed to obtain her status in society. Women’s roles on television gradually changed from perfect housewives to mystical genies and witches with power, but somehow they always subdued their power to please their men. In the background women were fighting for equal rights and equal pay, but the media portrayed these protests as isolated events and acts of extremists. The newscasts attempted to label feminists as women who protested against being exploited and “looked at” by exploiting themselves and secretly wanted men’s attention by these protests. Television did respond by developing a new “tougher” woman, but made her success dependent on her attractiveness and sexuality. The media’s simultaneous promotion and containment of the women’s movement left the young women of the seventies exposed to what Douglas refers to as social schizophrenia (9). Feminist were now rejecting cosmetics and other marketed ploys that contributed to the oppression of women, leaving industries that were primarily focused on women’s “needs” struggling to address this while maintaining their market. Mass media encouraged and exploited commercial androgyny with unisex fashions and Madison Avenue promoted a new “natural look” that was anything but natural. This look promoted a Lolita image that

Jean Kilbourne is an advocate for women and is leading a movement to change the way women are viewed in advertising. She opens up the curtains to reveal the hard truth we choose to ignore or even are too obtuse to notice. Women are objectified, materialized, and over-sexualized in order to sell clothes, products, ideas and more. As a woman, I agree with the position Kilbourne presents throughout her documentary Killing Us Softly 4: The Advertising’s Image of Women (2010) and her TEDx Talk The Dangerous Ways Ads See Women (2014.) She demonstrates time and again that these advertisements are dangerous and lead to unrealistic expectations of women.

The book is titled: Pink Think Becoming A Woman in Many Uneasy Lessons, the author of the book is Lynn Peril. The first copyright of the book is in 2002 the type of book pink think it would be the author stating her ideals on what it is to be a woman. The subject matter is the ideal woman meaning what America sees as the ideal woman and the things they have done to create or influence women to go and become these ideal roles. The book shows various pictures depicting how women were looked at as well shows newspaper advertisements and pictures of the different roles of men and women in society. The pictures are there to show the ideology of the time of how people wanted women to basically worship the men and treat them with nothing but love and respect. Also included are quizzes from magazines that were created to test if you were feminine enough. These quizzes were good example of what people assumed the role of a women were. The price of the book varies from place to place and is sold between $10.00-$15.00 the isbn for the book is 978-0-393-32354-2.

In Jean Kilbourne’s essay, “Two Ways a Woman Can Get Hurt”: Advertising and Violence, she paints a picture of repression, abuse, and objectification of women. Kilbourne gives an eye-opening view to the way American advertisers portray women and girls. Throughout the essay she has images that depict women in compromising poses. These images are examples of how often we see women in dehumanizing positions in advertisements and how desensitized we have become. Kilbourne implores us to take the media more seriously. She is putting a microscope on society and showing that the objectification of women is acceptable.

Women are sexually exploited in the media. In today’s society if people watch television programs such as Chingy featuring Snoop & Ludacris – Holidae; Charlie's Angels; the Z100 commercial with Britney Spears; or Baywatch they will see that the feminine image is presented differently than the masculine. In these programs men are typically placed in sexual situations fully clothed, while women are presented in provocative clothing or less. The camera will frequently zoom in on body parts to focus on the woman’s buttocks, midriff, and legs. Society is still dominated by men who control what people see. As a result women are increasingly portrayed as sex symbols as a way for a media company to turn

The Miss Representation documentary film by Jennifer Newsom explores how media contributes to the under-representation of women in influential positions. This message is portrayed by delivering content through media and technology as well as advertising partial and/or often degrading interpretations of women. The consequences are becoming more and more dreadful. In today’s world, composed of a million stations, people will tend to do more and more shocking things to break through the crowds. They resort to violent, sexually offensive, or demeaning images. Jean Kilbourne, EdD, filmmaker, Killing Us Softly Author and Senior Scholar Wellesley Center’s for Women states, that “it creates a climate in which

Christine Todd Whitman chose to write this op-ed months into the Trump presidency at a time when many natural disasters plague the country. In it she addresses both the administration and her fellow Republicans, many of whom do not view climate change as a threat. Whitman’s principal grievance with Scott Pruitt, the current director of the Environmental Protection Agency (E.P.A.), is his creation of a “red team” to research an opposing view to the scientific consensus on climate change. In her op-ed, Christine Todd Whitman condemns the way Scott Pruitt runs the E.P.A. and tries to convince the reader that climate change is a tangible threat. Whitman makes it clear that her criticism is not that of a lay person or a contrarian but comes from experience and a common worldview.

In light of this year’s monumental and thought provoking presidential election between business magnate, Donald Trump, and New York senator, Hillary Clinton, the misogynistic rhetoric drew controversial division amongst the country. The value and significance of a woman have advanced from the cult of domesticity to a politically intricate executive, but that graduation exhibits seldom progress for women in media such as television, film, and theater. The depiction of females deters the accuracy and complexity of African American and latino women and limits their characteristics as peripheral, unoriginal, and one-dimensional objects of a man’s pleasure. Absurdity conveys in continuously seeing women setting the tables, giving a kiss on the cheek

The tone of this essay seems informational with somewhat of a disturbed feeling to it. This essay gives you a lot of information but it gives you something that you can't read as well. It gives you feeling, a feeling that made me cold. A feeling that wasn't fear, but something that made me feel like the world was gloomy. As if everything around me was a dark blue and everything, he writes about is upsetting. He gives the feeling to show what the color blue can do to someone while he is not even showing the color blue, just writing about it.

Sexist ads show that society is dominated by the same masculine values that have controlled the image of women in the media for years. Sexist advertisement reinforces gender stereotypes and roles, or uses sex appeal to sell products, which degrades the overall public perception of women. The idea that sexism is such a rampant problem comes from the stereotypes that are so deeply embedded into today’s society that they almost seem to be socially acceptable, although they are nowhere near politically correct. Images that objectify women seem to be almost a staple in media and advertising: attractive women are plastered all over ads. The images perpetuate an image of the modern woman, a gender stereotype that is reinforced time and time again by the media. These images are accepted as “okay” in advertising, to depict a particular product as sexy or attractive. And if the product is sexy, so shall be the consumer. In the 1970s, groups of women initially took issue with the objectification of women in advertisements and with the limited roles in which these ads showed women. If they weren’t pin-ups, they were delicate

In Miss Representation, many female actresses, news anchors, politicians, directors and producers talk about how females suffer a lot of social, political and economic inequalities in today’s society. There are double standards against women in magazines, on TV, in movies, the news, politics, and the workplace. The media is an influential part of modern culture. When women are portrayed as objects for men to use -- never as the protagonist or president -- and when female news anchors are objectified, this will cause girls of all ages to begin viewing themselves as objects. Girls grow up in a world where their voice does not count; where our culture does not embrace them in all of their diversities, where

When turning on the TV, a car commercial appears with men justifying driving an expensive and powerful sports car by complaining about what females in their lives require. Though women slowly gain economic power, the media never represents them as leaders thus reflecting American culture’s view of women. Sexism prevails in American culture and workforce, teaching sexism while denying its presence. Americans must shift their culture to impede sexism because it oppresses women.

In Tina Fey’s memoir of her life, Bossypants, she provides many examples of challenging the ideas of femininity in today’s modern society. This is important because it shows younger women that despite the inequalities for women in the workplace, the inequalities can be overcome, and women can go on to live successful lives with the careers that they want. In Bossypants, Fey tells different anecdotes about the struggles that she ran into during her position as a female writer in Saturday Night Live and how these struggles ultimately made her a better writer and person after she had overcome them. In today’s society, one of the biggest examples of inequality in the workplace is that in the majority of the fields, females get paid significantly less than their male co workers who do the same job. The book Bossypants is the perfect example of how to educate the audience about important issues such as inequalities in the workplace while also keeping the audience entertained with one-liners and different forms of comedy throughout the whole story. It is important that Fey talks about these examples because she shows that even though she may have struggled and that her male co workers were not always supportive of her, she did her best anyways and she worked to become the boss so that she could be in charge of her own work. In Bossypants, Tina Fey talks about the struggles of being a female writer in her field, and how to focus her energy on her work to become the boss. She elaborates on the inequalities of women in the world of employment and how these inequalities can affect women’s careers.

The roles of males and females in society have significantly changed, as opposed to the predominant roles in our history. In the modern culture of today, women have begun to break out of the mold that which society has placed her in. This much can’t be said when it comes to modern gender representation in mass media advertising. It can be safe to state that woman are seen as sexual, fragile, exotic—whereas men are portrayed as tough, in control, and aggressive. This trend can be one seen as an inhibitor to the advancement of our culture, because especially for women, it is hard to pull away from the stereotypes that are continuously represented. As examples of the given trend, the following