Analysis Of Plaza Home Health Services

The speaker’s use of strong logos are evident throughout his talk. To begin, the speaker

One of the aims of the Patient Protection and Affordable Care Act (ACA) of 2010 is improved integration and coordination of services for primary patient care. The patient-centered medical home (PCMH) is one of the approaches by which improvements can be established. The patient-centered medical home model is particularly well-suited for people who have chronic illness. The design of the patient-centered medical home model departs substantively from traditional reimbursement policies, in that, the ACA provides for incentives and resources to enable care coordinators to be directly recognized and compensated for their care coordination work. Care coordinators are most often registered nurses who through their work that aligns with ACA engage in quality improvement work, cost-effectiveness measures, and patient advocacy. To bring the ACA model to a human scale, the authors present a case study of a care coordinator at a patient-centered medical home in rural Maine. The table provided below provides a basic textual analysis of the study as it is published in the professional nursing journal.

Peace Memorial Hospital is a 600-bed, independent, not-for-profit, general hospital located on the southern periphery of a major western city. It is one of six general hospitals in the city and twenty in the county. After doing much research, the Board of Directors has decided that they should open an ambulatory location in the downtown area, to be known as the Downtown Health Clinic (DHC). The clinic will have 4 major objectives: “1. To expand the hospital’s referral base, 2. To increase referrals of privately insured patients, 3. To establish a liaison with the business community by addressing employers’ specific health needs, and 4. To become self-supporting three years after opening” (Kerin

• Continual improvement to the quality of its product by offering value-added initiatives such as:

The Patient-centered Medical Home (PCMH) will be assessed to evaluate the effectiveness of other health care organizations (HCOs) to compare and contrast values and mission. In addition, program cost-effectiveness will be examined considering health insurance providers and HCO. As a health care administrator, it is beneficial to truly understand the basis and goals of the PCMH to effectively execute the medical home model and successfully provide the best care for each patient.

Next, we perform a competitor analysis, the number of home healthcare agencies increases every year according to the research. The patient’s demand for home health care is driving growth in the industry. The profitability of individual home healthcare company depends on the quality of services and the cost of the company. Traditional home healthcare can provides high quality services but CareFT can provide equal efficacy or better as the market grows. Moreover, traditional home healthcare is cost effective compare to facility-based, but CareFT cost even less because we do not need to hire

****On April 28, the U.S. Justice Department announced that it had filed charges against 25 Miami-area individuals for allegedly taking part in schemes to defraud Medicare of $26 million through the Medicare Part D program.

GE Healthcare is capable of changing and constantly re-inventing itself to deal with changing business needs. Setting new standards for management, organizational design, Research and Development has been the pillar of the firm. This is evidenced by the establishment of the six distinctive business

Non-profit and for-profit organizations use PR, advertising, and social media to build their brand identity. A brand identity is the visible elements used by a brand. These being color, design, fonts, and symbols. These aspects are used consistently to identify and distinguish the brand in the consumer 's mind. St. Jude’s, a non-profit organization, has a logo that is used on their website, social media, t-shirts, and other types of promotional merchandise. It is present on all of their hospital buildings. The logo shows a silhouette of a small child with “St. Jude 's Research Hospital” and “finding cures. saving children” in black text underneath it. The logo has been used by St.Jude’s since its conception in 1962. It is identifiable and clearly shows who they are and what their organization’s mission is. The brand identity that St, Jude 's has helps promote themselves and become more recognizable in the public eye.

The paper is a presentation of a strategic analysis of hospital at home program of Presbyterian Healthcare Services in New Mexico, which seeks to improve care quality and patient satisfaction while reducing costs. The analysis identifies the key issues, conducts a situational analysis, presents strategy formulation, offers recommendations, designs the implementation of strategies, and concludes with benchmarks for success which utilize contingency plans. It is outlined how Presbyterian Healthcare Services are well suited to use the Johns Hopkins home care model. PHS will require adaptation, Market entry and competitive strategies that are rational to enter the market as outlined. As a recommendation, PHS should underline their commitment of creating a community of early adopters, and should consistently work to that end by providing guidance to more organizations. Implementation strategies are initiated in the form of service delivery and support systems that underline the implementation of the directional, adaptive, market entry and adaptive strategies. The benchmarks for success are based on how well the issues have been addressed by the integrated system, namely the results.

Plaza Home Health Services is a leader in providing home health services in Georgetown co-owned by Nancy Edwards and Jennifer Moore. Their pledge to provide exceptional home health service has commanded that their services be maintained at the maximum echelon, well above the competition. The entrepreneurs are relentlessly seeking methods to solidify their position in the market via economic control and deeper endeavors in constructing a brand that would be recognized as tantamount with unsurpassed quality home health service.

the company’s strategy. I like the fact that the company put the people’s health before the

The best strategy to market Cardinal Health and its products is through branding which involves having a competitive advantage over the competitors. In the case of Cardinal Health this strategy has enabled them the purchase of a product is not only the end of a sales cycle but the beginning of a customer’s exploration of their product. Cardinal Health’s access to the product manufacturers and their consumers has enabled the company to evaluate the value of the total chain. This opportunity has made Cardinal purchase Pyxis Company. The Pyxis automated drug dispensing machines has made the healthcare company stand out. This is because it is safe and efficient. The machines will therefore strengthen the brand of Cardinal Health’s products as consumers especially hospitals will prefer

Moreover, they have offered more promotion to keep the customer to buy their own new products.

For SF, the other problem is that the company has developed many new products are not considering the desires of customers. SF might need a market research to know the customers need which will help the company to adjust their decision. SF needs a full market research to understand customer needs, which will help companies adjust their decisions. In addition, a good market research can help maximize corporate profits, increase sales, and expand the market. For a profitable company, producing unwanted products is pointless. As a priority target, the customer's willingness is important for the company's better development. Although a lot of SF’s new customers require discount pricing, SF is worried about their brand image will get erode. As a company focused on "the high level market", this move is much more clever, because the company will maintain its market value and its reputation. Mirror & Smoke stated that “ The idea of branding is to make sure that you create a positive experience and back it up with quality processes and technology.” (n.d.). As the company which already has brand value, it is easy to ruin it, but it is difficult to get it back. The customer will always choose the brand which they think is good. Discount pricing might get more