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Analysis Of Quicken Loans Incorporated Is The Leading American Online Lender

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Individual Behavior Module 1 – Case Quicken Loans Incorporated is the leading American online lender and also the second largest retail mortgage lender. The company is based in Detroit, Michigan and has over 15,000 employees. Quicken Loans relies on wholesale funding to offer loans and employs online applications and not branch system like other large mortgage lenders. After Dan Gilbert and fellow investors purchased Quicken Loans, the company initiated an internet strategy marketing campaign that saw them become the largest mortgage banking companies. In recent years, Workplace Dynamics (Graham, 2016). Has ranked Quicken Loans as number 5 best workplace in America’s. Key goals and values Quicken Loans acknowledges the importance of offering a reliable and stable work environment. Therefore, the company focuses on achieving the best working conditions by advancing company accomplishment, which ultimately translates to employee success. Quicken Loans boasts of its 31 years of successful operations in which they’ve helped over 2 million American families in financing their homes. Further, in 2013 and 2014, the company closed over $140 billion in mortgage loans. Quicken Loans has achieved increased success in its business due to its focus on a favorable work environment, team recognition and work environment culture. The company has a flat structure that inspires innovation and has a pleasant reward scheme. The above the above structure removes the bureaucratic process that

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