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Analysis Of Readymade: Hip-Trendy Ideas

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ReadyMade was a do-it-yourself magazine targeting adults in their 20’s and 30’s (millennials). This group of individuals want to express their creativity with new hip trendy ideas. ReadyMade gave it to them, by showing how to do things themselves by individualizing products and saving them money at the same time. Also, the readers contributed a lot of ideas to ReadyMade. Millennials are more apt to go green, so they are finding ways to reuse materials they already have and yet be creative in what they are creating. ReadyMade was founded and published in San Francisco, so the magazine had a hip factor that appealed to millennials. ReadyMade was purchased by a large publishing company, Meredith, in 2006. Subscriptions had increased and

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