Analysis Of Richard Stanton's ' The Big E Commerce Company '

The goal for a good journalist is to be able to report headlining news truthfully. On the other hand the goal of someone in the public relations field is to make someone or something sound as close to perfect as they can, even if that means sometime stretching the truth. In the article "How P.R. is killing journalism and why thats a problem even if you're not a journalist" the author discusses the issue of journalists leaving what they love to switch to public relations. The author states "based on 2013 U.S. Bureau of Labor Statistics data analyzed by Pew, journalists now earn, on average, just 65 percent of the median income in the PR business". With numbers like that it isn't hard to understand why it is that many journalists are switching careers, even if they do despise the work. After all, money talks.

​New entrants must also consider how well existing companies have mastered the art of converting combining customer and third party seller data together, and converting it into useful information for future customers. Customers are able to see previous customer reviews and seller ratings without even meeting the seller. The transparency of sellers, provide customers with the comfort of knowing what type of seller they are dealing with before a transaction even occurs. New entrants to the industry would not be able to provide potential customers with the same transparency seller transparency that an existing seller would be able to (eBay, 2010).

Allison Maloney is a public relation major currently but it has not been a direct path for her to come to her major and future career goal. She didn’t enter higher education with public relations in mind. When she started college she attended East Stroudsburg University as a Hospitality Major. She then went to Bergen Community College, first as a business major than as general studies. She then graduated from Bergin with her associate's degree.

In an interview with Richard Weiner, “The Practice of Public Relations,” he argues that that the top management of an organization will often contract help from an outside agency. Weiner, chief executive of Richard Weiner, Inc., a major public relations agency in New York city, contends that an outside agency is more likely to be proficient in media relations, and thus, more capable of attempting to achieve significant publicity in major media. Management is more likely to respect, and act on, the advice of an outside counselor as compared to their staff (270, 271).

Early PR practices were deemed "press agentry" and were thought of a group that fell into a comparison with propaganda. This was because of the use of hype and manipulation of information. For the most part during development of the practice, there was little to no ethical boundaries. In the early 1900's however, there was a major focus on using factual information and labeling it public information, though somewhat manipulation, in order to help gain the public's interest or trust. This factual information however, was based solely around one-way communication, where the information was published simply for the knowledge of others, and not necessarily with the expectation that any action would come of the information. Of course the name of the game in public relations was always to convince someone to change or solidify their opinion on a topic or issue, in the

“PR is sometimes perceived as an easy job or major. People think it is just talking to people, and that’s incorrect. It is so much more than that.” There are a couple of tasks that she completes everyday like media monitoring for her clients. Media monitoring is where she types her clients’ names into google news to see if any articles her firm secured had been posted. She also responses to messages, posts, and comments on O’Charley’s Facebook page – which is one of Reed’s biggest clients. She then completes daily to-do list and prioritize each assignment based on the provided deadlines; the work never ends. Although public relations can be a stressful work environment with a lot of pressure for high performance, she enjoys being able to work with clients and secure huge media hits for

Place quotes Fitzpatrick as saying public relation practitioners perform the role of promoting morality and ethicacy when they acknowledge and respect the needs and interests of those with whom they communicate, tell the truth, and maintain a balance of interests (Place, 2010, p230). In the lecture it was mentioned that not everything can be prohibited or permissible by legislation, and that sometimes individuals or tasks requires self-regulation; including PR and advertising. However, this system can cause PR practitioners and advertisers to make taxing ethical decisions, and even be highly criticized for the standards of practice and the choices they make.

2. Advocacy: Since a public relations professional works as an advocate for the public, it is important to provide the public with pertinent information so that people can make informed decisions. For instance, when presenting information to the public, it's important to provide views from different sides and/or people, as well as all of the relevant facts.

Public Relations in New Zealand is widely useful, practised and builds up an organisation’s relationships with its publics. PR in short, is essentially about communication and relationship building. PRINZ [Public Relations Institute of New Zealand] (2009) defines PR as “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.” This essay will deconstruct and critically examine this definition of public relations in relation to PR theories. These theories being Systems Theory, Relationship Management and Excellence Theory will be examined and applied to campaign examples. This will give a comprehensive understanding of the theory’s meanings as well as relationships with aspects of the PRINZ definition of PR. To understand PR theories however, the term publics must first be addressed.

James L. Horton, a manager at a New York City-based PR firm, creator of the website Online PR and author of piece “The Dangers of Spin,” included “presenting only the evidence that supports one’s position” in practices that qualify as PR spin, or “variations on lying and lack of transparency that breaks the delicate bond of trust.”

Press agentry, public information, two-way asymmetric public relations, and two-way symmetric public relations are four models of public relations theory devised by Grunig and Hunt (1983). In this essay, the author goes on to identify an example each from current public relations business practices that goes on to show the four public relation models in action. Further stress is provided to ensure that the examples have all been taken place within last twelve months in the Australian media and justification of selection is to be done by comparing it with real world examples that are chosen.

Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and journalists because journalists tend to look at public relations practitioners in a negative way where they believe that they spin information to get free publicity which making it difficult for journalists to report legitimate news and at the same time, against the basic rules of news writing. (Fedler and DeLorme, 2002) Another study by Kiranjit and Halimahton (2006) also suggests that public relations practitioners and journalists are very much sceptical about each other’s role and the relationship between two of them is doubtful and uncertain. From the point of view of public relations practitioners, they complaint that journalists do not understand the role of public relations. On the other side, journalists tend to think that public relations

Public relation is not an easy job, it requires smart people and people are able to understand the community as well.

The public relations tactics in relation to the corporate context will now be examined. Customer relations can be associated with the monitoring of attitudes of key publics and stakeholders especially in regards to any negative incidents that have the potential to effect the organisation’s reputation and consumer trust (Wilcox, 2013, p.312). For Malaysian Airlines, this is evident given the potential for consumer boycotts with the missing aircraft’s (Crossman Communications, 2015, p2). Having over 12, 000 employees, employee relations are important for the organisation. Employee relations consist of monitoring employees’ attitudes and beliefs towards the organisation (Wilcox, 2013, p316) as there is potential for negative word of mouth by employees essentially damaging the company’s reputation. This is evident as according to Malaysian Airlines, they offer a “dynamic exciting environment that nurtures a diverse talented team that work to make great things happen” (2017). Finally, media relations are vital in a corporate context as “negative coverage can cause a corporation’s reputation to plummet” (Wilcox, 2013, p. 310). Having said that, it is important as public relations professionals to establish positive relationships with those who operate in the media industry. Kimberly Blessing argues the two fields (public relations and journalism) have an important working interrelationship with “60% of PR

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.