a. Discuss whether or not the author, Rohit Deshpande, has the credibility to be writing this article.
b. Discuss whether or not you detect any biases in this article.
Mr. Deshpande has the credibility to be writing this article. He is a professor of marketing at Harvard Business School. He has experience in teaching various marketing and management courses, including international theories. He has been rewarded in 2008/2009 and 2015 for his fellowship and contributions to the school and community. There is an extensive list of publications on the HBS website done by Mr. Deshpande, including journal articles, books, cases, and teaching materials.
I did not detect any biases, as Mr. Deshpande explains what the problem is and includes various examples, compares it to industries that have been successful, as well as pointing out the new challenges that countries, such as Venezuela, are facing. He is looking at the problem from different experiences and offering various alternative solutions.
2. About the main idea of the article: “The Provenance Paradox”. (20 pts)
a. In your own words, define what is meant by “The Provenance Paradox”? (5 pts)
The provenance paradox is situations where companies are trying to launch a product or service, but are struggling to get the recognition for the product or the quality, compared to the already established items in the market. The struggle is introducing a new product, from a developing country that is