1. About the author: (5 pts)
a. Discuss whether or not the author, Rohit Deshpande, has the credibility to be writing this article.
b. Discuss whether or not you detect any biases in this article.
Mr. Deshpande has the credibility to be writing this article. He is a professor of marketing at Harvard Business School. He has experience in teaching various marketing and management courses, including international theories. He has been rewarded in 2008/2009 and 2015 for his fellowship and contributions to the school and community. There is an extensive list of publications on the HBS website done by Mr. Deshpande, including journal articles, books, cases, and teaching materials.
I did not detect any biases, as Mr. Deshpande explains what the problem is and includes various examples, compares it to industries that have been successful, as well as pointing out the new challenges that countries, such as Venezuela, are facing. He is looking at the problem from different experiences and offering various alternative solutions.
2. About the main idea of the article: “The Provenance Paradox”. (20 pts)
a. In your own words, define what is meant by “The Provenance Paradox”? (5 pts)
The provenance paradox is situations where companies are trying to launch a product or service, but are struggling to get the recognition for the product or the quality, compared to the already established items in the market. The struggle is introducing a new product, from a developing country that is
Critically evaluate the weaknesses/limitations/problems of the article. Is the work thorough? Fair? Clear? Convincing?
question the reliability of these sources, the nature of the inconsistency between these two articles has
The first thing that struck my curiosity was how the writer provides in-text citations. The writer makes it clear that he has researched every possible piece of information before writing his article. He puts in many facts that are precisely correct. The format is also very easily to follow for mostly any reader. However, he does have a few mistakes in the way the writer presents the information.
The credibility of the authors is seen in the background of the authors. Marianne B Sutton and Michael
Another thing that seems somewhat questionable about this article is the sources that the authors tend to use to back up their claims. The main arguments that could be made is whether or not
I believe the author was accurate in the information that was given. There are topics and issues that were only touched on briefly that I believe should be put under deeper scrutiny. Some issues are addressed very broadly and there are arguments that could be left up to interpretation but overall the main issue is directly addressed with great supporting evidence.
Bruni’s main weakness is his lack in variety of evidence. Therefore, Bruni could solve this problem by adding more statistic information from other colleges and even high schools so that the article could apply to a wider audience. This statistical evidence could also help more people connect to his idea. Other than this main hitch Bruni has a very compelling article.
After completion of master’s program, my goal is to return to AMS International, to expand the business further to other countries in Southeast Asia, as it will become a free-trade region in the very near future (AEC). Therefore, due to the changes of the market circumstances, I would like to study specific problem areas to achieve more understanding of various issues in global marketing, and to fulfill my academic marketing theory that I was lacked during my studies in undergraduate program.
A man named Deepak Chopra immigrated to Toronto, Canada in hopes that he would find work as a doctor. Only arriving, he realized he is not qualified to become a doctor, because he is not a citizen nor does his degree officially qualify in Toronto. He has to wait four years to take an official test, and even then he will be out of practice and will likely to never become a doctor. He was then given a new opportunity for a job by a fellow Indian named Tony, who offered him a job to be a cab driver like him. He was hesitant at first, but after meeting other cabbie drivers which include qualified Psychiatrist and a Physicist he realized that he is just a statistic, a typical immigrant who will have his dreams crushed. He became a cabbie, but even
1. To what extent is a global approach to international marketing appropriate to firms in the Asia-Pacific?
This research is being submitted on March 9, 2014, for Dr. Reshowrn Thomas’s BUSI-604 International Business course.
7. Is the author qualified to write on this topic? Does his/her background of expertise and knowledge give us reason to believe the article? Please explain. The author is a teacher who deals with students almost every day by grading their assignments he can learn how much information is actually true from the students. The author is qualified to write on the topic.
The provenance paradox describes the challenge for brands originating in a number of regions in the world failing to compete in the top tier markets. Their origin carries a stigma which places them at an inferior position to brands that originate in supposedly more developed and reputable regions. Certain geographies are perceived to produce better products than others, despite the essence being that the products are of the same quality.
The “Provenance Paradox” is when a consumer uses the country of origin to determine the authenticity of a product. This is a challenge that emerging markets face when trying to market their new products. Often a product is comparable to the existing brand, but because they may have to charge a lower price, not have the same reputation of the existing items, consumers have been conditioned to think less of the product. The “Provenance Paradox” is closely related to the concept of Protected Geographical Status of many items we are familiar with today. It is simply more restrictive and places even greater strain on
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy;