Analysis Of Rory Sutherland 's Presentation

Commercials are intended to sell a product or to educate people. In the Commercial “First Date” advertising the 2016 Hyundai Genesis luxury sedan and staring Kevin Hart, the car company aims to reach a broader audience. This was aired during Super Bowl 50th. While some aspects of American culture have changed, there are some fundamental beliefs that have stayed consistent for years. What has remained consistent is; that Fathers will always be protective of their daughters, and that people will spend money on technology if it makes their lives easier. These two points are emphasized in this advertisement. I believe that this commercial is very persuasive in getting its target audience to consider purchasing this vehicle or at the least investigate

In ad A, the scene opens with dramatic music, fast camera shots and a tense narrative, all of which create a stressful mood. This tense beginning leads up to a shot of doctors huddled around an operating table, which soon emits a buzz. As soon as the camera pans down on the table to reveal the man from the Operation game, a voiceover introduces Geico. Because the patient is a game character, the mood of the scene immediately becomes much more lighthearted. Furthermore, the dramatic music and fast camera shots stop as soon as the voiceover introduces Geico. Because both the change in mood and the introduction of Geico occur almost simultaneously, Geico creates an association between the two instances. Along with ad A, ad B uses cinematography to create a harsh contrast between the tense atmosphere before the mention of Geico, and the relaxed one after the voiceover introduces the company. At the start of ad B, two armed guards and another man briskly walk down a dimly lit hall into a room where a prisoner and several other men reside. The dark lighting, realistic guard costumes and the intimidating sounds of armor clanking all contribute to the eerie and tense mood of the initial scene. In contrast, after the guards leave and the Ping-Pong table flips back dowm, the only sounds become those of men cheering. This drastic change in mood from an intimidating atmosphere to a festive and inviting one occurs at the same time as the voiceover advertising Geico, thus illustrating how the ad uses cinematography to create an association between Geico and pleasant environments. Similarly, ad C employs the same techniques in order to emphasize the fact that Geico relieves stress in tense situations. In this particular ad, the initial scene involves beeping alarms, flashing lights, sparking machines and a factory in disarray. With frazzled men and women panicking and

The commercial was successful by using camera angles, lighting, and composition simultaneously to showcase the sophisticatedly designed Porsche. Throughout the scenes, the Porsche were presented with difficult and outlandish situations where the vehicles did not expect to perform sufficiently to show how the Porsche can adapt to difficult circumstances. The usages of music set up a positive mood throughout the advertisement. The narrative was added to reinsure the viewers that Porsches were made for a singular purpose and that purpose is to do

The advertisement’s stylistic choice is effective due to how they tell a story and use supportive rhetorical techniques. First, Volkswagen does this by pulling people in with the rhetorical technique of pathos. By creating a scenario within the advertisement which consumers can relate to, the viewer tends to feel a sense of familiarity and emotional attachment. The scene in the commercial that acts as the strong emotional trigger is the final scene where the young boy uses the force on the car. Whether it’s a parent watching the commercial or someone thinking back to their own childhood, there’s a way they can relate to it. For parent’s watching the commercial, they might imagine a

There are millions of different types of advertisements that we can view from anywhere in the world from our electronic devices to a newspaper on a stand. Advertisements are being sent out in any way that the companies can possibly think that it would make us want to buy their products. The thing that we do not always see with these advertisements is their subtle hints that make you want to buy their products without you even realizing that you want to. It can be the jingle, age of the actors, special moments in scene, or anything along the lines that the company trying to sell you their product will use. To express this I will utilize three commercial videos from the company, State Farm that all use these types of subtle

The two car commercials have a humorous pathos to entertain the viewers. The Subaru commercial has a little kid doing typical adult things and examples how frustrating the adult life is. During the

Subliminal messages are messages that are perceived in the unconscious mind that most of the time we are not aware of. These messages are mainly designed to influence that way we think and feel. They are used to get people to buy products from their company. Subliminal messages can be perceived auditory or visually. Subliminal messages should not be legal and should be banned from being used in advertisement for it can lead to negative results. There should be another way to advertise that. Doesn’t involve manipulating our minds into buying the products.

An example of an ad that tries to convince it's viewers to buy something would be a Tide commercial. During this ad, a Superbowl announcer gets barbecue sauce on his shirt. Then he rushes to someone's house in a golf cart. On his way to the house, many people took pictures of his dirty shirt and put it on social media. When the announcer is getting his shirt cleaned they use Tide soap and watch television. Then the announcer continues to go

The commercial is targeting an audience such as families. They are showing that Nissan is can be purchase by regular family whether it’s a professional racer or a regular working class family. It shows their family values and how they value they have placed with a purchase of Nissan Maxima. This commercial also shows to us how the father is responsible by trying to make a living, it shows how the mother is a good kind hearted mother, and it also shows how as a wife just how supportive she is, and with her strength by conveying to him that everything is under control. The son also looks like a well behaved child as well as respectful. The background son is an American song that has lyrics on how the son is going to grow up to be just like dad so the son respects his father. So despite their ordinary family struggles they still chose to purchase a

The rhetor behind this commercial attempts to make the claim, supported by the datum that the car

The Nissan GT-R is more effective towards people. The advertisement shows more excitement towards the audience making the advertisement use pathos. It shows the speed of the vehicle, and tells the audience that the vehicle is new. Most of the audience would want to work towards the speed and how new the vehicle is. They would also want to save enough gas to get them places or to save their money for other essentials.

Both products are being introduced until the end of the commercial. They both start by showing you everything that's going on in the commercial, the cars are crashed but they are trying to make you purchase their vehicles and to stop texting, and the very end they show the brand that produced the commercial.

A car is merely a car to me. It is used to get me to point b from point a. I am not into looking flashy or getting attention. The car is made to seem like a great deal. The commercial wants the audience to think that it is affordable, and no one has to sign a deal with the devil to obtain the Mercedes Soul.

The video game industry is a multibillion dollar a year industry, so it isn't hard to understand why they go through great strides to protect their image. They provide entertainment to all ages, genders, nationalities, and ethnicities. Contrary to the opinions of the industries opponents, video games are not destroying our youth, they challenge, educate, and provide an escape from an oppressive world.

Nissan worked their marketing strategy into the hype of the year 2000. Saying things such as “It is coming” slowly hyped the car ads up. When the car ads were finally shown, it would have the phrase, “An All-New Compact Sedan” and then a red marker would scribble out the word “Compact”.