Analysis Of Sarah Mclachlan Animal Cruelty Video By BC SPCA

Two techniques in particular are ethos and plain folks. Ethos focuses on the emotional reaction to a piece and how well the ethos is displayed determines the effect it has on others. The impression lasting is what makes it so powerful. This lasting impression is carried on by the technique called plain folks. This is incorporated by a normal woman helping these animals and this gives us the impression that we can help just as she has. This also emphasizes a lasting impression. This campaign connects to everyday values by connecting the emotion to our own lives and showing how it affects our lives. It is stated that in animal abuse cases, “64.5 percent (1,212) involved dogs.” (CNN 1). The commercial makes change

While this commercial does not contain a significant amount of logos, it is loaded with pathos. Budweiser effective put the viewer’s emotions in a chokehold from the beginning when the puppy pops its head out from the pile of hay. This hold only grows firmer as the commercial progresses and there is lost puppy posters posted with a picture of the puppy and the horse standing in the barn nose to nose. Next, Budweiser throws the audience for an emotional rollercoaster when the puppy is seen trembling in a box near a trash bay in the city, and when an intimidating wolf approaches the puppy. However, like most effective advertisements, Budweiser leaves the viewer with a warm feeling in their hearts when the commercial is all said and done. This series of emotionally based events is a very successful persuasion ploy used by many different advertising companies internationally. People, American’s in particular, love a story that starts off happy, presents a sad trial in the middle, but then has a happy ending. These type of stories not only make the viewer more likely to buy the product, but also leave an imprint in the audience’s heads that continually reminds people of Budweiser and the American Dream. While the pathos in this commercial is extremely strong, the commercial has absolutely no authority without any ethos. While the commercial itself does not contain any obvious ethos,

The final and the strongest appeal in the advertisement is pathos, the appeal to emotions. Throughout the ad sick children are being shown and getting treated by a doctor or nurse. Showing the family and children laying down on beds who are being diagnosed for cancer. By showing these images the audience feels a sense of loss, fear, pain and grief, even though they do not personally know the children. Also, by not helping these children the audience might feel

In this commercial it starts of with a sad song performed by Sarah McLachlan, and a fact that “every hour an animal is beaten or abused”. This is a very good attention getter using the appeal

While those clips are being shown, the song ‘In the Arms of an Angel’ by Sarah McLachlan is being played in the background. Slides with different statistics are being shown as well. The song “In the Arms of an Angel” is the major aspect of the commercial that really sets the tone. The tone of the song is depressing and gloomy but grabs the attention of the audience at the same time. The main point of the commercial is to convince the audience to “be an angel”, by saving the abused animals dying in the shelters. The song used is a perfect tool to convince the audience to be an angel and help the animals. Even though the music is a large part of setting the tone, the clips and pictures are equally as moving. Showing pictures of abused and suffering animals is a great way to get the audience’s attention and cause them to become sympathetic to the animals. Very few people in the world are unfazed when they see a video or picture of a helpless and suffering dog or cat. I looked at a lot of the related videos on YouTube and many of them are reaction videos. The videos show the audience’s reaction to the commercial. In more than 99 percent of the videos that I saw the viewer is in tears at the end. If a commercial that brings the audience to tears is not a perfect example of pathos then I don’t know what is.

The first use of rhetoric that is seen is at the start of the commercial. The commercial opens by simply showing the symbol for the Humane Society of the United States, which is the shape of the United States made up of animals. It then shows the animals being rescued by the teams of people that work for the HSUS. Every worker is wearing a shirt with the HSUS logo on it. Opening up with their symbol, and showing the pictures and videos of the recues with workers wearing HSUS attire establishes their good use of ethos. When a person watches this commercial, they see that the Humane Society of the United States is an organization that is built around the belief that animals want, and need to be cared for and loved. It

This advertisement’s primary appeal is pathos which is used to make a person emotional. When you see the animal shivering and filthy behind the bars it makes people emotional, the music is also dedicated to make a person feel emotional. These commercials make

We used Ethos, logos, pathos and Kairos. Ethos was displayed in our presentation through our pictures and video of celebrities which showed the audience that our organization is creditable. Logos was also evident in our presentation through our facts about how many animals are euthanized and how many cases of animal hoarding occur each year. As well as logos we also used pathos which was shown through our video and pictures. The video’s goal was to make people feel pity and sadness for the animals so that they would donate. The last rhetorical device that we used was Kairos which refers to when something happened or is going to happen. An example of this device in our presentation was when we wanted the audience to donate money we said our message was that the audience should donate now because we wanted it to convince the audience that donating was important. This strategy demonstrated Kairos and allowed our presentation to be

(Charity Navigator, 2015, Charity rating) These numbers are a far cry from what Mr. Bergh told the Governor of New York when he paid a visit to the ASPCA and he stumbled over a hole in the old, tattered carpet and told Mr. Bergh to buy better carpet and send him the bill, Mr. Bergh simply replied, “No, thank you, Governor. But send me the money, and I will put it to better use for the animals. (as cited in Winograd, 2012, ¶3)” Moreover, for the last 15 years, the shelters, rescue groups, feral cat caretakers and No Kill proponents who have tried to restore Bergh’s vision through the No Kill revolution have been opposed by those like past ASPCA CEO Ed Sayres, supported by a Board of Directors content to count the money, all of whom appear intent on squandering Bergh’s noble legacy. When we look back on Mr. Berg’s life’s mission and what he wanted to accomplish and then look at the ASPCA today, one must wonder what happened? While it is not an easy task to undertake, we will take a look at animal “shelter”

The Compassion advertisement in Home Life magazine uses their demographics, layout, and text to gain an overall pathos effect. The advertisement is for Compassion, a charitable organization that allows people to sponsor poverty stricken children all over the world. By sponsor they mean funding for their education, food, recreation, health care, and church opportunities. This advertisement relies solely on pathos, but it attempts to gain ethos by the title of the organization and its Christian background. That gains enough credibility for Compassion to be successful because they are pushing for an emotional effect not credibility.

Pathos: In this video the pathos appeal to emotion is designed to make the primary target group feel responsible for their child’s wellbeing. Pathos isn’t used as directly as Logos, no direct

While trying to widen their reach to more people and raise their credibility, the ASPCA uses singer, Sarah McLachlan, as their narrator which spreads their audience range and adds a face to their cause. Using Sarah McLachlan as narrator and as a supporter, the ASPCA builds their credibility by giving their audience a face that they can recognize and trust. The fact that the commercial says she is a supporter will also make more people want to become supporters themselves by building trust between their organization and the audience. Not only did they use endorsement to try to build their credibility, but they also uses several scenes of depressed looking animals. With the fact that animals cannot fake their emotions, showing these scenes ultimately reinforces that the animals need the audience’s help for a better life. Within some of these clips, it shows a few more people such as a cop and veterinarian helping the animals which allows the audience to see what kind of help will be provided if they were to

If you have ever seen an ASPCA or BCSPCA commercial, then you know how it pulls at your heart strings, especially if you are an animal lover like I am. I remember my niece watching this ASPCA commercial about a year ago and she just burst into tears, and wanted to go adopt all the pets. Yes, they are sad, but to me they are getting their point across. Sarah McLachlan is grabbing the viewers’ attention with her music and then tugs at your heart with the stories of neglect and abuse. Their intention is trying to persuade the view to go donate so they can continue to rescue animals. I believe they are successful in their intentions.

From the rhetorical triangle this advertisement shows pathos the most in it, but it does have logos and ethos as well. The first thing about ethos was noticed at the bottom of the advertisement in small font of how much they raised for these dogs a few years back. The second thing about pathos

No doubt, this commercial strongly uses the appeal to pathos by using humor. They use the humor to real in the viewers’ attention and notice the product they are selling. Although the commercial had almost nothing to do with Bud Light the humor in the commercial made me pay attention and notice that the commercial was about Bud Light. If the audience didn’t find the commercial at least somewhat humors they would probably not pay attention to the commercial and the advertisement would be a waste of money for the company, but since the commercial was funny it was